Journal of value creating in Business Management

Abstract Abstract The purpose of this research is to present the knowledge sharing model in Maskan Bank of Iran. The research method is applicable in term of its purpose, and mixed in terms of implementation. The statistical population in the qualitative part includes 15 experts, professors, and all people who have had practical or research activities in the field of knowledge sharing, using a purposive sampling method; and in the quantitative part, it includes 344 employees of the headquarters of Maskan Bank of Tehran, using a simple random sampling method. Data collection was done in the qualitative part by using semi-structured interviews; and in the quantitative part by a researcher-made questionnaire. The data-based method was used in the analysis of the data of the qualitative part, and PLS software in the quantitative. The results in the qualitative part showed that 6 structures include: causal conditions (with 3 dimensions of universality and inevitability, the need to change the attitude towards branding, urban brand identity), contextual conditions (with 3 dimensions of brand structural coherence, urban branding, strategic location of city), intervening conditions (with 3 dimensions of tourist behavior pattern, investment/financing, environmental factors), dimensions of the phenomenon (with 3 dimensions of creating a platform for smart tourism, attention to stakeholders, integrated urban brand management), strategies (with 3 dimensions of urban advertising system improvement, smart urban branding design, urban brand culture), and consequences (with 3 dimensions of social capital development, development of quality of life, competitive power of urban brand). Based on the results of quantitative analysis, the relationships between significant research variables and the model have a good fit. Extended Abstract                                           Introduction During many years and working in organizations, human resources acquire sets of ideas, thoughts, skills, experiences and applicable sciences. The collection of such reserves is considered the knowledge of each person, which is recorded in the person's mind over time. As long as this knowledge exists in a person's mind, other people do not have the ability to access and benefit from it. There are many organizations that have such people (Park & Gabbard, 2018). Leibovitz believes that knowledge management is a combination of acquisition and storage of obvious knowledge, along with intellectual capital management. In other words, knowledge management is the process through which organizations use their collected information. Approaches to knowledge management depend on the management perspective. Differences can be caused by information-based, technology-based, and culture-based perspectives (Asgharneghad & Haghdoust, 2022). Therefore, one of the most important means of continuous creation of knowledge is sharing it among all units and members of the organization with an emphasis on technology and social interaction, attention to which has an important role in the survival of the organization in the spaces facing the competitive organization (Gholipour domyeh, 2023). Knowledge sharing is the axis of development and transformation in different societies and it is considered the main focus of training specialized and trained human resources in any society. Realization of knowledge management, sharing and documenting it in financial and banking organizations is one of the basic needs of today's knowledge-oriented society. In the current age, which is called the age of knowledge, organizations are witnessing environments that are becoming more dynamic and challenging day by day, and consider intangible and spiritual capital, called knowledge, as an important and vital factor (Firouzi & Feyzi, 2017). Based on the said material, the researcher is trying to answer the question: what is the model of knowledge sharing in Iran Maskan Bank?   Theoretical Framework Sharing knowledge Researchers state that one of the key assets of organizations is the knowledge they have access to (Hao et al, 2019). Knowledge sharing is the voluntary and enthusiastic transfer of acquired skills and experiences to other people and departments of the organization (Gupta et al, 2019). Knowledge sharing is also defined as informational behavior that requires effort and preparation to be responsive and understand information knowledge sharing (Kurmiawan at al, 2020). Knowledge sharing takes place voluntarily to share their expertise and knowledge with others with the intention of creating an interested learning process (Oyemomi et al, 2019). Hemti Nooddoost Gilani & Bagherzadeh (2023) investigated the relationship between intellectual capital and creativity with the mediating role of knowledge sharing perception in Sanat and Ma'dan Bank. The findings of the research indicated the existence of a positive and significant relationship between intellectual capital and creativity of employees in Sanat and Ma'dan Bank. Also, the mediating role of the perception variable of knowledge sharing in the relationship between the components of intellectual capital and creativity was confirmed. These findings mean that the emphasis on knowledge sharing by employees can have a positive effect on the creativity of employees in a way that significantly influences the effectiveness of intellectual capital on the creativity of employees. Gholipour domyeh (2023) investigated the simultaneous optimization of knowledge sharing and customer loyalty in social networks under the digital marketing approach. The results of the integrated approach on a company active in the field of digital marketing in Tehran showed that there is a significant positive effect of 6.47% between customer loyalty and knowledge sharing at a significance level of 1%. The results of the regression analysis also showed that there is a positive and significant relationship between knowledge sharing and customer loyalty under the digital marketing approach by 1.53%. AHP analysis showed that protestive behavior and purchase intention are the most important components of customer loyalty. Coding and implementation of the proposed bi-objective mathematical model in Games software provided a level of optimization in which maximum shared knowledge with maximum customer loyalty was achieved. Research methodology The research method is applicable in term of its purpose, and mixed in terms of implementation. The statistical population in the qualitative part includes 15 experts, professors, and all people who have had practical or research activities in the field of knowledge sharing, using a purposive sampling method; and in the quantitative part, it includes 344 employees of the headquarters of Maskan Bank of Tehran, using a simple random sampling method. Data collection was done in the qualitative part by using semi-structured interviews; and in the quantitative part by a researcher-made questionnaire. Research findings The data-based method was used in the analysis of the data of the qualitative part, and PLS software in the quantitative. The results in the qualitative part showed that 6 structures include: causal conditions (with 3 dimensions of universality and inevitability, the need to change the attitude towards branding, urban brand identity), contextual conditions (with 3 dimensions of brand structural coherence, urban branding, strategic location of city), intervening conditions (with 3 dimensions of tourist behavior pattern, investment/financing, environmental factors), dimensions of the phenomenon (with 3 dimensions of creating a platform for smart tourism, attention to stakeholders, integrated urban brand management), strategies (with 3 dimensions of urban advertising system improvement, smart urban branding design, urban brand culture), and consequences (with 3 dimensions of social capital development, development of quality of life, competitive power of urban brand). Conclusion The current research was conducted with the aim of presenting a knowledge sharing model in Iran Housing Bank. The results of this research are in agreement with the results of Hemti Nooddoost Gilani & Bagherzadeh (2023), Gholipour domyeh (2023), Azeem et al, (2021), Bayati et al, (2021), Ghanbari & Ahmadi (2022), Tabatabaei et al, (2020), Katlijn et al, (2021), Daphna et al, (2020), and Lee et al, (2020). Katlijn et al, (2021) in their study showed that people believe that their knowledge is an important part of their identity; sharing it is costly, but facilitates greater trust that the recipients of this knowledge have with future reciprocal rewards. According to the results of this research, the following suggestions are presented: Create a culture of knowledge sharing: managers should create a culture that encourages employees to share their knowledge and experiences. This can be through team meetings, internal publications, online systems, or collaboration platforms. Creating an atmosphere of cooperation: encouraging employees to cooperate and interact with each other is important. Banks can promote co-working spaces, hybrid teams, and joint projects so that employees can directly communicate with each other and share their knowledge. Internal training platforms: creating an internal training platform where employees can easily access training resources, recorded trainings, and online courses will help companies to share their knowledge with bank employees.

Abstract Abstract The purpose of this research is to investigate the impact of environmental stimuli on the implementation of the agility policy in logistics villages of Tehran province. The current research is applicable-developmental in terms of purpose. The statistical population of the research includes managing directors and members of the board of directors, deputies, managers and heads and supervisors of different departments of logistics villages in Tehran province, whose number is 99 and the sampling method is total number. The information collecting tool was the questionnaire of environmental stimuli made by the researcher, taken from the qualitative section. The reliability of the research was checked and confirmed using Cronbach's alpha criterion in SPSS software. SPSS software was also used for data analysis, and PLS software was used for structural equation modeling. The findings of the research showed that the acceptance percentage of the language term "very high pressure and impact" is confirmed for the category of the impact of environmental stimuli on the implementation of the agility policy of the administrative system of logistics villages in Tehran province, and also the model has a good fit. Extended Abstract Introduction One of the most important policies included in the policies of the administrative system announced by the Supreme Leader is the issue of making administrative structures agile and flexible (paragraphs 10 and 11 of the mentioned document) (Office of Preservation and Publishing of Her Holiness's Works, 2009). And the reason for this importance and emphasis on it is the scientific and research propositions of great scientists and researchers such as Goldman (1995) and SE Lootah et al, (2020) that tie the issue of agility of administrative systems to their survival and organizational life. Evaluation is part of the most important requirements for the perfection of public policies, including the agility of administrative systems, which guarantees their thought-oriented, accurate implementation, and continuous improvement (Vaezi & MOhammadi, 2017). According to many experts, evaluation of implementation is a legal requirement, but in principle, evaluation is a way for effectiveness, policy improvement, policy development, service delivery, ensuring the fulfillment of needs, and using existing potentials. The main core of the new policy is the evaluation that can lead to the effectiveness and efficiency of the service (Equality and Human Rights Commission (EHRC)); this proposition is obviously imaginable and generalized for evaluation of agility policy in logistic villages. Determining suitable areas for the construction of logistics villages and determining its functions in the "Document for the preparation of logistics centers of the country" as an upstream document in 2017 was approved by the Ministry of Roads and Urban Development of IRI., and "Public Warehouses and Customs Services Company of Iran" to as the only example of logistics centers in the country, whose nationalization was approved by the Revolutionary Council of IRI. in the meeting dated 2/20/1359, will be studied as the target community. Logistics centers in different countries not only act as connecting points of different types of transportation, but have appeared as links connecting trade and transportation (Uyanik et al, 2018), which shows the importance of these institutions in the formation and development of logistics in the country.  Therefore, the researcher is trying to answer the question: what is the effect of environmental stimuli on the implementation of the agility policy in logistics villages of Tehran province? Theoretical Framework Policy The measures necessary for the effectiveness or execution of the selected policies are concentrated, which is called policy implementation. Enforcement of public policies refers to the enforcement of a specific policy decision in accordance with the law, the court, or the directives of any administrator. In the process of managing policies, they are often developed or added in their details. One of the main stages of policy making is its implementation stage. Establishing a logical and appropriate communication between policy makers and implementers is considered one way to develop countries and it will cause the opinions of employees at the level of organizations and the views of people at the level of society to be somehow involved in policy making and drafting of laws. Paying attention to implementation in the policy-making process accelerates the realization of the goals of the system and leads to the realization of bureaucracy in society (Parsanasab et al, 2022). Organizational Agility Organizational agility can be considered an organizational competency and ability to effectively engage with the ecosystem and help organizations to keep up with technological, economic, social and cultural challenges in a changing environment (Dupont, 2019). Research background  Rahimi et al, (2023) discussed the effect of using knowledge management on organizational agility with the mediating role of innovation in defense project-oriented organizations. The findings of this research showed that the application of knowledge management had a direct, positive and significant effect on the agility of defense project-oriented organizations with a coefficient of 0.498, and it can also increase organizational agility through organizational innovation with an indirect effect and a coefficient of 0.363. Therefore, defense project-oriented organizations should focus more on the effective implementation of knowledge management, so that through strengthening innovation and improving the level of organizational agility, they can respond to the rapid changes in the defense environment and create a suitable level of defense deterrence. Parsanasab et al, (2022) examined the presentation of a model for the acceptance of public policies in the field of personnel by the target community. The relevant results showed that the value of the GOF index for the numerical model is equal to 0.495, which is a strong index and shows the overall high quality of the model. Based on this index and other indicators of the model, it was proved that the 22 identified criteria can, in general and in the form of a model, well measure the acceptance of the public policy, and the effects of each of the criteria present a suitable predictability. The impact of the identified variables in the model showed that all the identified factors have a significant effect in explaining the acceptance of the policies. The factor of interference and policy dependence, the methods of implementing the interference policy and the culture of the target society, and the environment of the target society have the greatest effect in explaining the acceptance of policies, and organization has the least effect.   Research methodology The current research is applicable-developmental in terms of purpose. The statistical population of the research includes managing directors and members of the board of directors, deputies, managers and heads and supervisors of different departments of logistics villages in Tehran province, whose number is 99 and the sampling method is a total number. The tool for collecting information was the questionnaire of environmental stimuli made by the researcher and taken from the qualitative section. The reliability of the research was checked and confirmed using Cronbach's alpha criterion in SPSS software. Research findings SPSS software was used for data analysis, and PLS software for structural equation modeling. The findings of the research showed that the acceptance percentage of the language term "very high pressure and impact" is confirmed for the category of the impact of environmental stimuli on the implementation of the agility policy of the administrative system of logistics villages in Tehran province, and also the model has a good fit. Conclusion The present study was conducted with the aim of investigating the impact of environmental stimuli on the implementation of the agility policy in logistics villages of Tehran province. The results of this research are consistent with the results of Rahimi et al, (2023), Jamaluddin Ahmad (2020), Jae Moon (2020), Jamaluddin, Ahmad (2020), and Tavakoli Rudi et al, (2019). Jamaluddin Ahmad (2020) showed in a research that the use of management information systems based on information and communication technology had a significant impact on the quality of local government financial reports and accountability and transparency of local government. According to him, these results are strengthened by using the principles of government agility in the form of government agencies that use skill, accountability, flexibility agility, and competence agility. According to the research results, it is suggested: - Involving stakeholders: make maximum use of the network of stakeholders in their work agenda. For this reason, there will be no discrimination, bias and personal interests in the conclusions, and it makes the model objective. - Comprehensive rooting in the ruling paradigms in policy effectiveness: Unlike many public policy evaluation models, categories such as the implementation process, environmental drivers, organizational framework makers, outputs and effects of policy implementation, and implementation have been considered. - Making decisions and defining actions as a result of the evaluation - Use of uncertainty: in the real world, programs and policies are implemented in an environment where uncertainty is one of the main characteristics of it, and decision-making and management, which is an integral part of the evaluation process, also takes place in the light of culture, perceptions, beliefs and values, attitudes, personality, knowledge and human insight, whose main essence is uncertainty. - Emphasis on learning and dissemination of knowledge: learning is the ultimate goal of policy evaluation, which can be facilitated by knowing the activation mechanisms and possible obstacles.  - The comprehensiveness of evaluation values: by considering the environmental conditions, organizational frameworks, policy implementation outputs, policy implementation consequences, implementation process and procedures, learning, etc., it has covered different angles of evaluation with a metaphor from the systems theory approach.