Journal of value creating in Business Management

Home

Publication Ethics

Article Processing Charges

article submission

Contact Us

Journal Metrics

Keyword Index
A
  • Active Participation Providing a customer participation model in insurance services on social media platforms [Volume 6, Issue 1, 2026, Pages 534-560]
  • Advanced Communication Identification and Explanation of the Dimensions and Components of Crisis Communication on Social Media in the Tax Administration Organization [Volume 6, Issue 2, 2026]
  • Advertising Personalization Developing a Neuro-Digital Marketing Model for Home-Based Businesses [Volume 6, Issue 2, 2026]
  • Ambidexterity Presenting a model to analyze the impact of smart management on university sports with the mediating role of Internet of Things technology [Volume 6, Issue 1, 2026, Pages 89-108]
  • Antifragility analysis Antifragility Analysis: A Tool for Business Management in Turbulent Environments [Volume 6, Issue 1, 2026, Pages 68-88]
  • Artificial intelligence An innovative model for implementing artificial intelligence in green marketing of organic products in Iraq: Opportunities and challenges [Volume 6, Issue 1, 2026, Pages 128-145]
  • Artificial intelligence Providing a model to explain the factors affecting the implementation of Electronic Customer Relationship Management (ECRM) with an emphasis on artificial intelligence components and its outcomes for banking customers [Volume 6, Issue 2, 2026, Pages 132-156]
  • Authentic experiences Analysis of the Behavioral Patterns of Generation Z Consumers in Iraq’s Tourism Industry [Volume 6, Issue 2, 2026, Pages 404-428]
B
  • B2B platform ecosystem Identifying factors affecting the energy market ecosystem (case study of the Iranian electricity market) [Volume 6, Issue 2, 2026, Pages 359-380]
  • Bandwagon effect A Reflection on Mediating Role of Bandwagon Effect and Status Consumption in the Effect of Consumer Materialism on Purchase Intention [Volume 6, Issue 1, 2026, Pages 291-308]
  • Banking Supervision Designing an indigenous managerial model of the Central Bank’s digital supervision for forward-looking policymaking in Iran’s banking system [Volume 6, Issue 1, 2026, Pages 334-353]
  • Behavioral Bias Investigating the Relationship between Investors' Tendencies in the Insurance Industry with Emphasis on the Psychological Model [Volume 6, Issue 1, 2026, Pages 276-290]
  • Behavioral Patterns Analysis of the Behavioral Patterns of Generation Z Consumers in Iraq’s Tourism Industry [Volume 6, Issue 2, 2026, Pages 404-428]
  • Brand Modeling factors affecting customer orientation in the insurance industry [Volume 6, Issue 2, 2026, Pages 294-315]
  • Brand Experience The impact of reducing customer confusion in choosing domestic automaker brands, based on brand quality and brand experience [Volume 6, Issue 1, 2026, Pages 109-127]
  • Brand factors Modeling Interactive Content Marketing: The Role of Digital Content in Influencing Consumer Buying Decisions in Iraq [Volume 6, Issue 2, 2026, Pages 69-92]
  • Brand Image Presenting a Conceptual Model for Managing Post‑Purchase Anomalies in the Pharmaceutical Industry [Volume 6, Issue 2, 2026, Pages 263-293]
  • Business Ecosystem Identifying factors affecting the energy market ecosystem (case study of the Iranian electricity market) [Volume 6, Issue 2, 2026, Pages 359-380]
  • Buying behavior Meta-Analysis of Affecting Factors on Sales of Online Stores in Iran [Volume 6, Issue 2, 2026]
C
  • Central Bank of Iran Designing an indigenous managerial model of the Central Bank’s digital supervision for forward-looking policymaking in Iran’s banking system [Volume 6, Issue 1, 2026, Pages 334-353]
  • CMOFO model Customer mindset and its role in the willingness to order food online based on the CMOFO model [Volume 6, Issue 2, 2026, Pages 204-223]
  • Commercial Complex (or Shopping Mall) Designing a Model for Sales Personnel Guidance in Large Shopping Malls: A Qualitative Study in Baghdad Family Mall [Volume 6, Issue 1, 2026, Pages 417-437]
  • Commercialization Value creation through technology transfer from university to industry in Iran; Mixed Method [Volume 6, Issue 1, 2026, Pages 17-40]
  • Competitive advantage Designing a Policy Model for the Creation and Development of Digital Entrepreneurship Based on Competitive Advantage and Innovation in Knowledge-Based Businesses [Volume 6, Issue 2, 2026, Pages 337-358]
  • Computational thinking Presenting a model to analyze the impact of smart management on university sports with the mediating role of Internet of Things technology [Volume 6, Issue 1, 2026, Pages 89-108]
  • Consumer Behavior Designing a consumer behavior model for pregnant mothers in choosing a specialist doctor [Volume 6, Issue 1, 2026, Pages 229-252]
  • Consumer materialism A Reflection on Mediating Role of Bandwagon Effect and Status Consumption in the Effect of Consumer Materialism on Purchase Intention [Volume 6, Issue 1, 2026, Pages 291-308]
  • Content Marketing Modeling factors affecting customer orientation in the insurance industry [Volume 6, Issue 2, 2026, Pages 294-315]
  • Corporate Governance Design and validation of a corporate governance measurement model with an emphasis on physical asset management using a fuzzy Delphi approach and factor analysis. [Volume 6, Issue 1, 2026, Pages 309-333]
  • Credit risk Identifying customer credit risk factors in public and private banks [Volume 6, Issue 1, 2026, Pages 253-275]
  • Customer-Centric Pricing Identifying the Components of Marketing Flexibility and Examining Their Impact on Marketing Performance among Selected Service Businesses in Iraq [Volume 6, Issue 2, 2026]
  • Customer experience Model analysis of factors affecting customer experience in the implementation of Generation 4.0 retail [Volume 6, Issue 1, 2026, Pages 1-16]
  • Customer experience Providing an exploratory model of customer experience of financial technology services in the industry [Volume 6, Issue 2, 2026, Pages 50-68]
  • Customer Mindset Customer mindset and its role in the willingness to order food online based on the CMOFO model [Volume 6, Issue 2, 2026, Pages 204-223]
  • Customer Mistreatment Identifying the dimensions of customer misconduct and its costs in the banking industry [Volume 6, Issue 2, 2026, Pages 21-49]
  • Customer Mistreatment Costs Identifying the dimensions of customer misconduct and its costs in the banking industry [Volume 6, Issue 2, 2026, Pages 21-49]
  • Customer Orientation Modeling factors affecting customer orientation in the insurance industry [Volume 6, Issue 2, 2026, Pages 294-315]
  • Customer Relationship Management Modeling factors affecting customer orientation in the insurance industry [Volume 6, Issue 2, 2026, Pages 294-315]
  • Customer Relationship Management Providing a model to explain the factors affecting the implementation of Electronic Customer Relationship Management (ECRM) with an emphasis on artificial intelligence components and its outcomes for banking customers [Volume 6, Issue 2, 2026, Pages 132-156]
  • Customer retention Providing a customer participation model in insurance services on social media platforms [Volume 6, Issue 1, 2026, Pages 534-560]
  • Customer retention Explaining the customer retention model in electronic banking [Volume 6, Issue 1, 2026, Pages 398-416]
  • Customer Satisfaction The impact of reducing customer confusion in choosing domestic automaker brands, based on brand quality and brand experience [Volume 6, Issue 1, 2026, Pages 109-127]
  • Customer Satisfaction Modeling factors affecting customer orientation in the insurance industry [Volume 6, Issue 2, 2026, Pages 294-315]
  • Customer segmentation Presenting a Conceptual Model for Managing Post‑Purchase Anomalies in the Pharmaceutical Industry [Volume 6, Issue 2, 2026, Pages 263-293]
D
  • Data-Driven HR System Implementation Designing a Model for Implementing a Data-Driven Human Resource Management System Using Digital and Intelligent Tools in the Tehran Blood Transfusion Organization [Volume 6, Issue 2, 2026, Pages 224-243]
  • Data quality Providing a model to explain the factors affecting the implementation of Electronic Customer Relationship Management (ECRM) with an emphasis on artificial intelligence components and its outcomes for banking customers [Volume 6, Issue 2, 2026, Pages 132-156]
  • Development Designing an Entrepreneurial Marketing Model for the Development of the Tourism Industry [Volume 6, Issue 2, 2026, Pages 181-203]
  • Digital and Intelligent Tools Designing a Model for Implementing a Data-Driven Human Resource Management System Using Digital and Intelligent Tools in the Tehran Blood Transfusion Organization [Volume 6, Issue 2, 2026, Pages 224-243]
  • Digital Banking Validation of factors affecting the development of digital banking services with a focus on information technology in Iranian banking. [Volume 6, Issue 2, 2026]
  • Digital Consumers Modeling Interactive Content Marketing: The Role of Digital Content in Influencing Consumer Buying Decisions in Iraq [Volume 6, Issue 2, 2026, Pages 69-92]
  • Digital Credit Scoring Providing an exploratory model of customer experience of financial technology services in the industry [Volume 6, Issue 2, 2026, Pages 50-68]
  • Digital Education Patterning of structural equations of digital human resources in Mellat Bank branches [Volume 6, Issue 1, 2026, Pages 464-477]
  • Digital entrepreneurship Designing a Policy Model for the Creation and Development of Digital Entrepreneurship Based on Competitive Advantage and Innovation in Knowledge-Based Businesses [Volume 6, Issue 2, 2026, Pages 337-358]
  • Digital Human Resource Management Patterning of structural equations of digital human resources in Mellat Bank branches [Volume 6, Issue 1, 2026, Pages 464-477]
  • Digital human resources Patterning of structural equations of digital human resources in Mellat Bank branches [Volume 6, Issue 1, 2026, Pages 464-477]
  • Digital marketing Developing a Neuro-Digital Marketing Model for Home-Based Businesses [Volume 6, Issue 2, 2026]
  • Digital Platform Modeling the Valuation of Myket Brand Using Weibull Distribution [Volume 6, Issue 2, 2026, Pages 316-336]
  • Digital Purchasing Developing a Neuro-Digital Marketing Model for Home-Based Businesses [Volume 6, Issue 2, 2026]
E
  • Effectiveness Outcomes Designing a strategic e-business model based on effectiveness outcomes for value creation [Volume 6, Issue 2, 2026, Pages 1-20]
  • Electronic banking Explaining the customer retention model in electronic banking [Volume 6, Issue 1, 2026, Pages 398-416]
  • Electronic banking Designing an indigenous managerial model of the Central Bank’s digital supervision for forward-looking policymaking in Iran’s banking system [Volume 6, Issue 1, 2026, Pages 334-353]
  • Electronic business Designing a strategic e-business model based on effectiveness outcomes for value creation [Volume 6, Issue 2, 2026, Pages 1-20]
  • Employee empowerment Designing a Model for Sales Personnel Guidance in Large Shopping Malls: A Qualitative Study in Baghdad Family Mall [Volume 6, Issue 1, 2026, Pages 417-437]
  • Employee Guidance Designing a Model for Sales Personnel Guidance in Large Shopping Malls: A Qualitative Study in Baghdad Family Mall [Volume 6, Issue 1, 2026, Pages 417-437]
  • Empowerment Presenting a model to analyze the impact of smart management on university sports with the mediating role of Internet of Things technology [Volume 6, Issue 1, 2026, Pages 89-108]
  • Energy exchange Identifying factors affecting the energy market ecosystem (case study of the Iranian electricity market) [Volume 6, Issue 2, 2026, Pages 359-380]
  • Entrepreneurial Marketing Designing an Entrepreneurial Marketing Model for the Development of the Tourism Industry [Volume 6, Issue 2, 2026, Pages 181-203]
  • Entrepreneurship Value creation through technology transfer from university to industry in Iran; Mixed Method [Volume 6, Issue 1, 2026, Pages 17-40]
  • Entrepreneurship From Network to Innovation: Designing an Entrepreneurial Network Marketing Model in the Food Industry [Volume 6, Issue 1, 2026, Pages 377-397]
  • Entrepreneurship Designing a Policy Model for the Creation and Development of Digital Entrepreneurship Based on Competitive Advantage and Innovation in Knowledge-Based Businesses [Volume 6, Issue 2, 2026, Pages 337-358]
F
  • Financial solvency Modeling factors affecting customer orientation in the insurance industry [Volume 6, Issue 2, 2026, Pages 294-315]
  • Financial Technology (FinTech) Providing an exploratory model of customer experience of financial technology services in the industry [Volume 6, Issue 2, 2026, Pages 50-68]
  • Food Industry From Network to Innovation: Designing an Entrepreneurial Network Marketing Model in the Food Industry [Volume 6, Issue 1, 2026, Pages 377-397]
  • Food packaging Design and validation of a digital transformation model with innovative technology on sustainability in the food packaging industry [Volume 6, Issue 1, 2026, Pages 504-533]
G
  • Green marketing An innovative model for implementing artificial intelligence in green marketing of organic products in Iraq: Opportunities and challenges [Volume 6, Issue 1, 2026, Pages 128-145]
  • Grounded theory Designing an Entrepreneurial Marketing Model for the Development of the Tourism Industry [Volume 6, Issue 2, 2026, Pages 181-203]
  • Grounded theory Providing an exploratory model of customer experience of financial technology services in the industry [Volume 6, Issue 2, 2026, Pages 50-68]
H
  • Health-Oriented Products Designing a sustainable consumption model in the market of health-oriented products [Volume 6, Issue 2, 2026, Pages 109-131]
  • Health tourism health tourism in the ministry of health education and medical education [Volume 6, Issue 2, 2026, Pages 381-403]
  • Home-Based Businesses Developing a Neuro-Digital Marketing Model for Home-Based Businesses [Volume 6, Issue 2, 2026]
  • Human Dimensions Designing an indigenous managerial model of the Central Bank’s digital supervision for forward-looking policymaking in Iran’s banking system [Volume 6, Issue 1, 2026, Pages 334-353]
I
  • Independent travel Analysis of the Behavioral Patterns of Generation Z Consumers in Iraq’s Tourism Industry [Volume 6, Issue 2, 2026, Pages 404-428]
  • Information technology Providing a model to explain the factors affecting the implementation of Electronic Customer Relationship Management (ECRM) with an emphasis on artificial intelligence components and its outcomes for banking customers [Volume 6, Issue 2, 2026, Pages 132-156]
  • Information technology Validation of factors affecting the development of digital banking services with a focus on information technology in Iranian banking. [Volume 6, Issue 2, 2026]
  • Innovation An analysis of managers' interaction with smart technologies [Volume 6, Issue 1, 2026, Pages 478-503]
  • Innovation Designing a Policy Model for the Creation and Development of Digital Entrepreneurship Based on Competitive Advantage and Innovation in Knowledge-Based Businesses [Volume 6, Issue 2, 2026, Pages 337-358]
  • Insurance Presenting a model to examine the formation of habits in purchasing life insurance policies in Iran [Volume 6, Issue 2, 2026, Pages 93-108]
  • Interactive Content Marketing Modeling Interactive Content Marketing: The Role of Digital Content in Influencing Consumer Buying Decisions in Iraq [Volume 6, Issue 2, 2026, Pages 69-92]
  • Internet Marketing Customer mindset and its role in the willingness to order food online based on the CMOFO model [Volume 6, Issue 2, 2026, Pages 204-223]
  • Intervening Factors Path analysis of the designed model from the impact of causal conditions to the consequences of digital marketing in the active business of the Mashhad leather industry [Volume 6, Issue 2, 2026, Pages 429-459]
  • Investor Sentiment Investigating the Relationship between Investors' Tendencies in the Insurance Industry with Emphasis on the Psychological Model [Volume 6, Issue 1, 2026, Pages 276-290]
  • Iraq Analysis of the Behavioral Patterns of Generation Z Consumers in Iraq’s Tourism Industry [Volume 6, Issue 2, 2026, Pages 404-428]
J
  • Job Stress Identifying the dimensions of customer misconduct and its costs in the banking industry [Volume 6, Issue 2, 2026, Pages 21-49]
K
  • Kiwi Exports Explaining the Vital Role of Intelligent Geomarketing in Export Development [Volume 6, Issue 1, 2026, Pages 41-67]
  • Knowledge-based businesses Designing a Policy Model for the Creation and Development of Digital Entrepreneurship Based on Competitive Advantage and Innovation in Knowledge-Based Businesses [Volume 6, Issue 2, 2026, Pages 337-358]
L
  • Leasing Industry Providing an exploratory model of customer experience of financial technology services in the industry [Volume 6, Issue 2, 2026, Pages 50-68]
  • Life Insurance Presenting a model to examine the formation of habits in purchasing life insurance policies in Iran [Volume 6, Issue 2, 2026, Pages 93-108]
M
  • Managers' interaction An analysis of managers' interaction with smart technologies [Volume 6, Issue 1, 2026, Pages 478-503]
  • Marketing Identifying and explaining the medical tourism marketing model with an emphasis on the quality of medical services Qualitative approach: phenomenology [Volume 6, Issue 1, 2026, Pages 354-376]
  • Marketing Modeling Interactive Content Marketing: The Role of Digital Content in Influencing Consumer Buying Decisions in Iraq [Volume 6, Issue 2, 2026, Pages 69-92]
  • Marketing Capabilities Key Capabilities for Success in the Marketing Performance of Small and Medium-Sized Enterprises (SMEs) [Volume 6, Issue 1, 2026, Pages 146-174]
  • Marketing Capability Prioritization Key Capabilities for Success in the Marketing Performance of Small and Medium-Sized Enterprises (SMEs) [Volume 6, Issue 1, 2026, Pages 146-174]
  • Marketing Communications Designing a new marketing communication model and its impact on consumer purchasing behavior in online retail stores [Volume 6, Issue 1, 2026, Pages 207-228]
  • Marketing Flexibility Identifying the Components of Marketing Flexibility and Examining Their Impact on Marketing Performance among Selected Service Businesses in Iraq [Volume 6, Issue 2, 2026]
  • Marketing model From Network to Innovation: Designing an Entrepreneurial Network Marketing Model in the Food Industry [Volume 6, Issue 1, 2026, Pages 377-397]
  • Marketing Performance Key Capabilities for Success in the Marketing Performance of Small and Medium-Sized Enterprises (SMEs) [Volume 6, Issue 1, 2026, Pages 146-174]
  • Marketing Performance Identifying the Components of Marketing Flexibility and Examining Their Impact on Marketing Performance among Selected Service Businesses in Iraq [Volume 6, Issue 2, 2026]
  • Marketing Strategies Designing a strategic e-business model based on effectiveness outcomes for value creation [Volume 6, Issue 2, 2026, Pages 1-20]
  • Medical tourism Identifying and explaining the medical tourism marketing model with an emphasis on the quality of medical services Qualitative approach: phenomenology [Volume 6, Issue 1, 2026, Pages 354-376]
  • Meta-analysis Meta-Analysis of Affecting Factors on Sales of Online Stores in Iran [Volume 6, Issue 2, 2026]
  • Metaverse Designing a Sports Fan Value Creation Model in the Metaverse Using a Fuzzy Structural Interpretive Approach [Volume 6, Issue 1, 2026, Pages 438-463]
  • Modern Communication Identification and Explanation of the Dimensions and Components of Crisis Communication on Social Media in the Tax Administration Organization [Volume 6, Issue 2, 2026]
  • Monte Carlo simulation Modeling the Valuation of Myket Brand Using Weibull Distribution [Volume 6, Issue 2, 2026, Pages 316-336]
  • Myket Modeling the Valuation of Myket Brand Using Weibull Distribution [Volume 6, Issue 2, 2026, Pages 316-336]
N
  • National Branding health tourism in the ministry of health education and medical education [Volume 6, Issue 2, 2026, Pages 381-403]
  • Network Marketing From Network to Innovation: Designing an Entrepreneurial Network Marketing Model in the Food Industry [Volume 6, Issue 1, 2026, Pages 377-397]
O
  • Online Store Meta-Analysis of Affecting Factors on Sales of Online Stores in Iran [Volume 6, Issue 2, 2026]
  • Open Innovation Value creation through technology transfer from university to industry in Iran; Mixed Method [Volume 6, Issue 1, 2026, Pages 17-40]
  • Organic Products An innovative model for implementing artificial intelligence in green marketing of organic products in Iraq: Opportunities and challenges [Volume 6, Issue 1, 2026, Pages 128-145]
  • Outcomes Providing a model to explain the factors affecting the implementation of Electronic Customer Relationship Management (ECRM) with an emphasis on artificial intelligence components and its outcomes for banking customers [Volume 6, Issue 2, 2026, Pages 132-156]
P
  • Patient Experience Identifying and explaining the medical tourism marketing model with an emphasis on the quality of medical services Qualitative approach: phenomenology [Volume 6, Issue 1, 2026, Pages 354-376]
  • Performance Evaluation Design and validation of a corporate governance measurement model with an emphasis on physical asset management using a fuzzy Delphi approach and factor analysis. [Volume 6, Issue 1, 2026, Pages 309-333]
  • Phenomenology Identifying and explaining the medical tourism marketing model with an emphasis on the quality of medical services Qualitative approach: phenomenology [Volume 6, Issue 1, 2026, Pages 354-376]
  • Physical Asset Management Design and validation of a corporate governance measurement model with an emphasis on physical asset management using a fuzzy Delphi approach and factor analysis. [Volume 6, Issue 1, 2026, Pages 309-333]
  • Policy Designing a Policy Model for the Creation and Development of Digital Entrepreneurship Based on Competitive Advantage and Innovation in Knowledge-Based Businesses [Volume 6, Issue 2, 2026, Pages 337-358]
  • Post‑purchase anomalies Presenting a Conceptual Model for Managing Post‑Purchase Anomalies in the Pharmaceutical Industry [Volume 6, Issue 2, 2026, Pages 263-293]
  • Pricing Strategies An innovative model for implementing artificial intelligence in green marketing of organic products in Iraq: Opportunities and challenges [Volume 6, Issue 1, 2026, Pages 128-145]
  • Process Dimensions Designing an indigenous managerial model of the Central Bank’s digital supervision for forward-looking policymaking in Iran’s banking system [Volume 6, Issue 1, 2026, Pages 334-353]
  • Process Optimization Design and validation of a corporate governance measurement model with an emphasis on physical asset management using a fuzzy Delphi approach and factor analysis. [Volume 6, Issue 1, 2026, Pages 309-333]
  • Professional Development Designing a Model for Sales Personnel Guidance in Large Shopping Malls: A Qualitative Study in Baghdad Family Mall [Volume 6, Issue 1, 2026, Pages 417-437]
  • Professional thinking Presenting a model to analyze the impact of smart management on university sports with the mediating role of Internet of Things technology [Volume 6, Issue 1, 2026, Pages 89-108]
  • Psychological factors Investigating the Relationship between Investors' Tendencies in the Insurance Industry with Emphasis on the Psychological Model [Volume 6, Issue 1, 2026, Pages 276-290]
  • Purchase Intention Meta-Analysis of Affecting Factors on Sales of Online Stores in Iran [Volume 6, Issue 2, 2026]
  • Purchase Intention A Reflection on Mediating Role of Bandwagon Effect and Status Consumption in the Effect of Consumer Materialism on Purchase Intention [Volume 6, Issue 1, 2026, Pages 291-308]
Q
  • Quality of Medical Services health tourism in the ministry of health education and medical education [Volume 6, Issue 2, 2026, Pages 381-403]
R
  • Relationship marketing Presenting a Conceptual Model for Managing Post‑Purchase Anomalies in the Pharmaceutical Industry [Volume 6, Issue 2, 2026, Pages 263-293]
  • Resource-Based View Validation of factors affecting the development of digital banking services with a focus on information technology in Iranian banking. [Volume 6, Issue 2, 2026]
  • Retail Model analysis of factors affecting customer experience in the implementation of Generation 4.0 retail [Volume 6, Issue 1, 2026, Pages 1-16]
S
  • Service Businesses Identifying the Components of Marketing Flexibility and Examining Their Impact on Marketing Performance among Selected Service Businesses in Iraq [Volume 6, Issue 2, 2026]
  • Service Line Employees Identifying the dimensions of customer misconduct and its costs in the banking industry [Volume 6, Issue 2, 2026, Pages 21-49]
  • Small and Medium-Sized Enterprises Key Capabilities for Success in the Marketing Performance of Small and Medium-Sized Enterprises (SMEs) [Volume 6, Issue 1, 2026, Pages 146-174]
  • Small and Medium-Sized Enterprises (SMEs), Emerging Businesses, Employees&‌‌rsquo Designing a model for the development of new small and medium businesses with an emphasis on the social capital of employees [Volume 6, Issue 2, 2026, Pages 244-262]
  • Smart Geo-marketing Explaining the Vital Role of Intelligent Geomarketing in Export Development [Volume 6, Issue 1, 2026, Pages 41-67]
  • SMEs Key Capabilities for Success in the Marketing Performance of Small and Medium-Sized Enterprises (SMEs) [Volume 6, Issue 1, 2026, Pages 146-174]
  • Social Capital, Human Resources, Organizational Learning Designing a model for the development of new small and medium businesses with an emphasis on the social capital of employees [Volume 6, Issue 2, 2026, Pages 244-262]
  • Social Identity Designing a Sports Fan Value Creation Model in the Metaverse Using a Fuzzy Structural Interpretive Approach [Volume 6, Issue 1, 2026, Pages 438-463]
  • Social Media Providing a customer participation model in insurance services on social media platforms [Volume 6, Issue 1, 2026, Pages 534-560]
  • Social Media Designing a new marketing communication model and its impact on consumer purchasing behavior in online retail stores [Volume 6, Issue 1, 2026, Pages 207-228]
  • Social Media Identification and Explanation of the Dimensions and Components of Crisis Communication on Social Media in the Tax Administration Organization [Volume 6, Issue 2, 2026]
  • Sports Fandom Designing a Sports Fan Value Creation Model in the Metaverse Using a Fuzzy Structural Interpretive Approach [Volume 6, Issue 1, 2026, Pages 438-463]
  • Status Consumption A Reflection on Mediating Role of Bandwagon Effect and Status Consumption in the Effect of Consumer Materialism on Purchase Intention [Volume 6, Issue 1, 2026, Pages 291-308]
  • Strategic Factors Path analysis of the designed model from the impact of causal conditions to the consequences of digital marketing in the active business of the Mashhad leather industry [Volume 6, Issue 2, 2026, Pages 429-459]
  • Strategic Factors Modeling Interactive Content Marketing: The Role of Digital Content in Influencing Consumer Buying Decisions in Iraq [Volume 6, Issue 2, 2026, Pages 69-92]
  • Strategy selection Antifragility Analysis: A Tool for Business Management in Turbulent Environments [Volume 6, Issue 1, 2026, Pages 68-88]
  • Sustainable Competitiveness Developing a Neuro-Digital Marketing Model for Home-Based Businesses [Volume 6, Issue 2, 2026]
T
  • Technological advancement Model analysis of factors affecting customer experience in the implementation of Generation 4.0 retail [Volume 6, Issue 1, 2026, Pages 1-16]
  • Technological Infrastructure Model analysis of factors affecting customer experience in the implementation of Generation 4.0 retail [Volume 6, Issue 1, 2026, Pages 1-16]
  • Technology Acceptance Model Validation of factors affecting the development of digital banking services with a focus on information technology in Iranian banking. [Volume 6, Issue 2, 2026]
  • Technology Ecosystem" Analytical Study of Stakeholder Relationships in the Artificial Intelligence Ecosystem of Iran’s Automotive Industry [Volume 6, Issue 2, 2026, Pages 157-180]
  • Technology Transfer Value creation through technology transfer from university to industry in Iran; Mixed Method [Volume 6, Issue 1, 2026, Pages 17-40]
  • Tehran Blood Transfusion Organization Designing a Model for Implementing a Data-Driven Human Resource Management System Using Digital and Intelligent Tools in the Tehran Blood Transfusion Organization [Volume 6, Issue 2, 2026, Pages 224-243]
  • Tourism Designing an Entrepreneurial Marketing Model for the Development of the Tourism Industry [Volume 6, Issue 2, 2026, Pages 181-203]
  • Turbulent environment Antifragility Analysis: A Tool for Business Management in Turbulent Environments [Volume 6, Issue 1, 2026, Pages 68-88]
U
  • Underlying Conditions Path analysis of the designed model from the impact of causal conditions to the consequences of digital marketing in the active business of the Mashhad leather industry [Volume 6, Issue 2, 2026, Pages 429-459]
V
  • Value Co-creation Providing a customer participation model in insurance services on social media platforms [Volume 6, Issue 1, 2026, Pages 534-560]
  • Value Co-creation Designing a Sports Fan Value Creation Model in the Metaverse Using a Fuzzy Structural Interpretive Approach [Volume 6, Issue 1, 2026, Pages 438-463]
W
  • Weibull distribution Modeling the Valuation of Myket Brand Using Weibull Distribution [Volume 6, Issue 2, 2026, Pages 316-336]