Document Type : Original Article (Qualitative)

Authors

• Behzad Esmaeilifar ¹
• manouchehr Ansari ²

¹ PhD student, Department of Business Administration, Alborz Campus of Tehran University, Tehran, Iran

² Associate Professor, Department of Business Administration, Faculty of Management, University of Tehran, Tehran, Iran

Abstract

The aim of the current research is to identify the factors affecting the implementation of cyber insurance among insurance companies in Iran. In terms of the purpose, the current research is based on data and it is of qualitative methods. The statistical population of the research is specialists and experts in the field of cyber insurance, who have been identified using the snowball sampling method. Using the interview technique, the data was collected and then the data and categories were coded and classified using the MAXQDA software version 2020. The reliability of the research was measured using the Kappa coefficient. In the last stage, the research model is extracted based on the Strauss and Corbin model. Based on the results of the research, the causal factors were divided into scientific, technical and network indicators. Insurance perspective with the title of intervening factor, analysis of the external and internal environment as well as marketing and paying attention to the executive arms as foundational factors, ecosystem approach and formulation of insurance strategy as a solution and finally increasing the level of knowledge of the company. Insurance, safety and security of data, improvement of services and company income, and uncertainty about the operation of insurance are known as positive and negative consequences of cyber insurance.

Keywords

• Cyber insurance
• cyber knowledge
• data safety and security
• cyber insurance marketing
• insurance attitude

Main Subjects

• Management