Original Article (Quantified)
Management
Roozbeh Roshanak; Alireza Rousta; Mahmoud Ahmadi Sharif; Majid Ahmadi
Abstract
The purpose of the current research is the mixed effect of marketing on blockchain technology with the mediating role of perceived usefulness in the customers of Bank Melli Iran in Tehran. The research method is applied in terms of purpose and descriptive-survey based on the method of data collection. ...
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The purpose of the current research is the mixed effect of marketing on blockchain technology with the mediating role of perceived usefulness in the customers of Bank Melli Iran in Tehran. The research method is applied in terms of purpose and descriptive-survey based on the method of data collection. The statistical population of this research is all the customers of the Bank Melli Iran in Tehran in 2023, For this purpose, according to Cochran's formula, 384 people were selected as the sample size, 420 questionnaires were distributed among the customers of the Bank Melli Iran in Tehran by a simple random method, and 393 questionnaires were collected. The data collection tool of this research is a questionnaire. The validity of the research tool has been confirmed by performing the confirmatory factor analysis technique. The reliability of the current research questionnaire was measured by calculating Cronbach's alpha coefficient, which was 0.815. Also, to analyze the data, structural equation modeling method using Smart-PLS3 software has been used. The research results indicate that senior management support, supply chain integration, and innovation capability have a significant impact on blockchain technology.Also, supply chain risk has not affected blockchain technology. Finally, the role of the marketing mix on perceived usefulness is demonstrated. Also, the perceived usefulness of blockchain technology is affected.
Original Article (Qualitative)
business management
Zahra Ramzanpour Osmavandani; mehdi Rouholamini; Shahrbanoo Gholipour
Abstract
The purpose of this research is to provide a model of the impact of internal marketing on the performance of the banking industry based on the foundational data theory method. The research method is based on the inductive approach in terms of the purpose of the applied research and in terms of the qualitative ...
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The purpose of this research is to provide a model of the impact of internal marketing on the performance of the banking industry based on the foundational data theory method. The research method is based on the inductive approach in terms of the purpose of the applied research and in terms of the qualitative implementation method. The statistical population of the research includes 8 experts from the banking industry and the sampling was done in a targeted manner and the interviews continued until reaching theoretical saturation. Semi-structured interview was used in this research. To collect and analyze the data, the foundation's data theory research strategy was used. For data analysis, MAXQDA 2020 software was used to code the interviews. The results indicated that a total of 5 components of job security, training, employee motivation and satisfaction, positive communication, development and reward were identified as internal marketing features in the banking industry, and 14 components that were identified in the form of causal conditions (establishing constructive interaction) between employees and managers, generous rewards, employee empowerment, management support), foundational conditions (organizational leadership and management, human resource management measures, organizational culture), interventions (political climate, organizational costs), strategies (promotion of customer-oriented culture, (person-job fit) and outcome (human development, value creation, increased commitment) were identified and extracted.
Original Article (Qualitative)
Management
Behzad Esmaeilifar; manouchehr Ansari
Abstract
The aim of the current research is to identify the factors affecting the implementation of cyber insurance among insurance companies in Iran. In terms of the purpose, the current research is based on data and it is of qualitative methods. The statistical population of the research is specialists and ...
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The aim of the current research is to identify the factors affecting the implementation of cyber insurance among insurance companies in Iran. In terms of the purpose, the current research is based on data and it is of qualitative methods. The statistical population of the research is specialists and experts in the field of cyber insurance, who have been identified using the snowball sampling method. Using the interview technique, the data was collected and then the data and categories were coded and classified using the MAXQDA software version 2020. The reliability of the research was measured using the Kappa coefficient. In the last stage, the research model is extracted based on the Strauss and Corbin model. Based on the results of the research, the causal factors were divided into scientific, technical and network indicators. Insurance perspective with the title of intervening factor, analysis of the external and internal environment as well as marketing and paying attention to the executive arms as foundational factors, ecosystem approach and formulation of insurance strategy as a solution and finally increasing the level of knowledge of the company. Insurance, safety and security of data, improvement of services and company income, and uncertainty about the operation of insurance are known as positive and negative consequences of cyber insurance.
Original Article (Quantified)
Management
tina ezazi; vajihe hoshyar
Abstract
The purpose of this research is to analyze the effect of the quality of service to the elderly on their loyalty through a memorable experience and satisfaction among the elderly customers of 5-star hotels in Mashhad. The research method is applied in terms of purpose and the method of data collection ...
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The purpose of this research is to analyze the effect of the quality of service to the elderly on their loyalty through a memorable experience and satisfaction among the elderly customers of 5-star hotels in Mashhad. The research method is applied in terms of purpose and the method of data collection is descriptive-survey. The statistical population of the research is all elderly people over 70 years of age who refer to 5-star hotels in Mashhad and have used that hotel at least 3 times, the number of which is unknown, according to the tenfold formula of the questionnaire questions, 270 The sample was selected by the available non-random method. The data was collected through a standard questionnaire and then analyzed by structural equation modeling using Smart pls 2 and SPSS 24 software. The findings show that the electronic customer relationship management variable had a positive and significant impact on product innovation development and the product innovation development variable had a positive and significant impact on marketing performance. Also, customer knowledge had a positive and significant impact on marketing performance and product innovation development, and electronic customer relationship management and customer knowledge through product innovation development had a positive and significant impact on marketing performance.
Original Article (Mixed)
business management
maziar Ghasemzadeh Sangroudi; karim hamdi; SHADAN VAHABZADEH MUNSHI
Abstract
The current research was conducted with the aim of providing a model of consumer behavior in creating brand attachment, emphasizing the packaging component of food industry companies. It is considered a qualitative-quantitative (mixed) research method. The sample of the qualitative section with 12 interviews ...
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The current research was conducted with the aim of providing a model of consumer behavior in creating brand attachment, emphasizing the packaging component of food industry companies. It is considered a qualitative-quantitative (mixed) research method. The sample of the qualitative section with 12 interviews with marketing, academic and food industry experts and the quantitative section with the Cochran formula of limited societies included 384 managers and senior experts of Tehran food industry companies. In the first step of the research, the coding of specialized research interviews was done using thematic qualitative analysis with MAXQDA 20 software and fuzzy Delphi method with MatLab software, structural-interpretive analysis with MicMac software, in the next step, the results of confirmatory factor analysis with Smart PLS 3.0 software were performed. . Based on the results of qualitative analysis, three comprehensive categories including packaging, brand attachment and consumer behavior were identified as the main components. Based on the influence-dependence diagram, the structures of communication factors, logistic factors, economic factors, bio-social factors have high influence power and have little influence and are placed in the area of independent structures. The constructs of brand loyalty, brand awareness, perceived quality, brand associations also have high dependence but little influence, so they are considered dependent constructs. The results of the quantitative part, while confirming the research hypotheses, showed that the proposed model has good validity.
Original Article (Quantified)
Management
Alireza Jahed; Ehsan Abedi; Hamidreza Saeednia
Abstract
The purpose of this research is to explain and validate the coordination model of the marketing and sales department in the insurance industry in Iran. The present research is practical in terms of purpose. The statistical population of the research includes experienced managers in insurance marketing ...
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The purpose of this research is to explain and validate the coordination model of the marketing and sales department in the insurance industry in Iran. The present research is practical in terms of purpose. The statistical population of the research includes experienced managers in insurance marketing and sales, senior experts of insurance companies and university professors, and the statistical sample was considered to be 181 people using Cochran's formula. Sampling in this research is in the form of random clusters. The collection tool in this research includes a researcher-made questionnaire derived from the qualitative method. Data analysis was done using SPSS software. The findings showed that the coordination model of the marketing and sales department in the insurance industry is affected by various factors directly and indirectly, and managers' understanding of the complexity of the relationship between these two units is of great importance in the growth of insurance companies and creating a competitive advantage for them. . In order to ensure the achievement of the goals, managers must meet the causal conditions such as the implementation of the risk management dashboard, structural integration and coordination in the business, creating synergy (synergy) in organizational decisions, recognizing the prerequisites for coordination between the two departments of marketing and sales. In the form of background conditions or coordination challenges such as "partial prejudices, non-specialist human capital, conflict of interests, managers' taste, CEO's attitude, ethical considerations, unfavorable customer support when receiving damages and fulfilling the organization's obligations, as well as interfering conditions such as Pay attention to upstream documents, market conditions (market stakeholders), legal conditions and competitive conditions.
Original Article (Mixed)
Other topics related to business management andEntrepreneurship
Hamed Saghafian; Samad Aali; morteza mahmoodzadeh
Abstract
The aim of the current research is to present a model of customer participation with brands in social networks with an emphasis on cultural differences. According to its purpose, the research method is practical and in terms of execution method, it is mixed (qualitative-quantitative) and in terms of ...
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The aim of the current research is to present a model of customer participation with brands in social networks with an emphasis on cultural differences. According to its purpose, the research method is practical and in terms of execution method, it is mixed (qualitative-quantitative) and in terms of exploratory nature and in terms of information gathering and analysis method, this research is descriptive and survey type. The statistical population in the qualitative part includes 10 experts from the scientific community and academic specialists and experts of the top 500 companies in Iran based on the ranking of the Industrial Management Organization, who were selected purposefully, and in the quantitative part, it includes the managers of the top 500 companies in Iran based on the ranking of the management organization It is industrial and the statistical sample will be selected from among the companies that have active accounts in social networks. It was considered as the statistical population and based on Cochran's formula, 217 people were selected as a sample by random sampling method. Data analysis in the qualitative section is based on the content analysis method, and in the quantitative section, SPSS and PLS software are used. The results of the qualitative part show that this research includes 14 dimensions and 30 components, and the results of the quantitative part show that the dimensions and components of customer engagement with brands have an impact on social networks with an emphasis on cultural differences. Also, the results show a strong and very good fit of the model.
Original Article (Qualitative)
Other topics related to business management andEntrepreneurship
Sayed Abbas Karavand; Yazdan Shirmohamadi; Mohammad Taghi Amini
Abstract
The purpose of this research is to design and explain the policy model for the development of electric vehicles in Iran. According to its purpose, the research method is fundamental-applied, and in terms of its implementation, it is qualitative, and in terms of its nature, fundamental-exploratory. The ...
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The purpose of this research is to design and explain the policy model for the development of electric vehicles in Iran. According to its purpose, the research method is fundamental-applied, and in terms of its implementation, it is qualitative, and in terms of its nature, fundamental-exploratory. The statistical population of the research includes 15 experts and policy makers in the field of automobiles in Iran, and the sampling was done in a targeted manner and the interviews continued until theoretical saturation was reached. The data collection tool is a semi-structured interview. Foundation data method was used to collect and analyze data. Data analysis and model design were done in three stages of open, central and selective coding. For data analysis, MAXQDA 2020 software was used for coding. The results show that 435 primary/open codes, 40 concepts and 12 categories (economy and livelihood, transportation electrification, transnational thinking, up-to-date technology, initiative and innovation, market recognition, environmental protection, infrastructural measures, competitiveness economy and industry, risk and challenge, development-oriented governance, strategy and foresight).
Original Article (Mixed)
Management
Seyed Mani Sadraee; Farideh Haghshenaskashani; Mehdi Karimizand
Abstract
The purpose of this research is to present the fintech market development model with an emphasis on existing challenges and strategies. According to its purpose, the research method is applied, and in terms of execution method, (qualitative-quantitative), it is of thematic analysis type, and in terms ...
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The purpose of this research is to present the fintech market development model with an emphasis on existing challenges and strategies. According to its purpose, the research method is applied, and in terms of execution method, (qualitative-quantitative), it is of thematic analysis type, and in terms of its nature, it is fundamental, and in terms of data collection method, it is exploratory-correlation. The statistical population of the research includes 20 managers and experts of fintech companies active in the field of payment with the license of Shaperk, including Zarinpal, Asan-Dariaft, Messenger Financial Yes, IZIP, Iranian credit and points cards, and the sampling method is done in a judgmental manner. and the interviews continued until reaching theoretical saturation. The method of data collection and analysis in the qualitative part is interview and thematic analysis, and in the quantitative part, questionnaire and content validity technique (CVR) and semi-structured interview data collection tool. The results of the research showed that fintech market development challenges include insufficient infrastructure, regulatory and legislative barriers, difficulty working with public/general customers, mistrust of technology and fintech, low income levels and product pricing challenges, cultural barriers. Also, fintech market development strategies include community participation in the marketing process, use of social networks, smart and optimal advertising, useful and valuable content production, branding, adaptation of communication strategies to the nature of the fintech market, geographic and cultural segmentation of the market, and It is training to the customer.
Original Article (Quantified)
business management
shayan mohammadpour mir; shiba masoumi; seyed mojtaba kavoosi davoodi
Abstract
The purpose of this research is to investigate and prioritize factors affecting the success of e-commerce in small and medium-sized companies in Mazandaran province. The current research is applied in terms of purpose and descriptive-analytical in terms of nature and method. The statistical population ...
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The purpose of this research is to investigate and prioritize factors affecting the success of e-commerce in small and medium-sized companies in Mazandaran province. The current research is applied in terms of purpose and descriptive-analytical in terms of nature and method. The statistical population of this research includes 15 experts who have master's degree and above and have at least 10 years of work experience in the relevant field and managers and experts of small and medium companies in Mazandaran. Fuzzy Delphi method was used for review and prioritization. In order to prioritize the factors and its components, the best-worst (BWM) method was used and Lingo software was used for analysis. Effective factors include the components of 1- infrastructure (access to the Internet network, electronic storage of information, security systems and electronic payments), 2- payment system (payment authorization, various customer payment methods, settlement operations), 3- Knowledge and awareness (customer notification system, considering customer privacy, company's response to customers' frequent questions), 4- Customer satisfaction (variety of products and advertisements, company's seasonal auctions, timely delivery of goods, building trust) is. The results show that the prioritization of factors affecting the success of e-commerce, respectively, payment system, infrastructure, customer satisfaction, and knowledge and awareness gained the first to fourth importance.
Original Article (Mixed)
Entrepreneurship
Jalal Abdi; Reza Yousefi Saeedabadi; Maryam Taghvaee Yazdi
Abstract
The aim of the current research was to present the entrepreneurship development model in the national oil refining industry with the approach of preventing environmental damage. The research method was a combination of exploratory mixed research (qualitative-quantitative). The statistical population ...
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The aim of the current research was to present the entrepreneurship development model in the national oil refining industry with the approach of preventing environmental damage. The research method was a combination of exploratory mixed research (qualitative-quantitative). The statistical population of the research in the qualitative part included experts and experts in the national oil refining industry in the field of policy making in order to reach a consensus in the Delphi method. became. And in the quantitative part, the statistical population included 951 employees and experts in the national oil refining industry. In the quantitative section, the sample size was determined to be 274 using Cochran's formula. Sampling method was available in quantitative section. The findings showed that 75% of the development of entrepreneurship in the national oil refining industry is related to the dimensions and components of environmental damage prevention, which has 3 dimensions: 1. Human orientation, 2. Environment orientation, 3. General indifference is dependent. These dimensions can explain the development of entrepreneurship in the national oil refining industry, which has four dimensions: 1. Innovation, 2. Risk taking, 3. Pioneering, 4. Aggressive competition. explain and predict In other words, the elements and measures of environmental damage prevention are 75% effective in the development of entrepreneurship in the national oil refining industry.
Original Article (Quantified)
Other topics related to business management andEntrepreneurship
Fatemeh Sahraei; Jafar Jamali; Hamidreza Vakilifard; Ali Zare; Seyed Yaghoub Zeraatkish
Abstract
When some organizations experience a financial crisis and face a challenging and deteriorating operating profit margin, financial recovery means a significant improvement in the operating profit margin and financial health of the organization. The current research has been conducted with the aim of investigating ...
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When some organizations experience a financial crisis and face a challenging and deteriorating operating profit margin, financial recovery means a significant improvement in the operating profit margin and financial health of the organization. The current research has been conducted with the aim of investigating the factors affecting the financial recovery of businesses admitted to the stock exchange. This research uses an interdisciplinary study, with qualitative and quantitative data, and by examining the related legal system, it identifies the shortcomings and gaps, examines the theoretical foundations and background of research in the field of bankruptcy and exit from bankruptcy from a financial perspective. he does. The findings of the research showed that, in the examination of the goodness of fit indices of the model, it can be seen that according to the McFadden coefficient of determination, the use of predictor variables in the final model of financial recovery of companies has been able to improve the likelihood function by 71.25%. It can be concluded that the main forecasting components in the final model have been able to be effective up to 71.25% in the accuracy of detecting the financial recovery of companies. Finally, the analysis of multilayer artificial neural networks in order to evaluate the reliability of the results in diagnosing and prioritizing the financial recovery of companies shows that, considering that the tenth principal component is the most important factor in the financial recovery of companies and based on the magnitude (absolute value) the coefficients of each of the variables in the formation of this component, the order of the importance of financial variables in the financial recovery of companies and their exit from bankruptcy.
Original Article (Quantified)
business management
Amin Mirshekar; Ghanbar Amirnejad; Mohammad Hemati; Ali Kangarani Farahani
Abstract
The purpose of this research was to design supply chain scenarios and investigate how it affects the relevant variables in the National Company of Southern Oil-bearing Regions. In order to obtain primary data, questionnaires and interviews were used. In terms of structure, the questionnaire includes ...
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The purpose of this research was to design supply chain scenarios and investigate how it affects the relevant variables in the National Company of Southern Oil-bearing Regions. In order to obtain primary data, questionnaires and interviews were used. In terms of structure, the questionnaire includes 50 components in 5 paradigms of resilience, lean, agility, knowledge management and jihadi management. The statistical population included the group of experts working in the procurement and goods affairs department of the National Company of Southern Oil-Producing Regions, which used the judgmental sampling method and the most informed people, 14 people, were selected as members of the statistical sample. Delphi method and Kendall's correlation coefficient were used for the validity of the questionnaire and Cronbach's alpha method was used to calculate the reliability of the research questionnaire. Three supply chain scenarios with the titles: increasing shipping capacity, increasing the volume of orders and reducing the time of sending orders were designed in order to investigate how they affect the relevant variables. The results of the investigations showed that the excessive increase in the sending capacity, the increase in the volume of orders and the decrease in the time of sending the orders will have their own positive and negative results, which will create a favorable and optimal situation based on the various outputs of the model in the context of adopting the organization's policy. It will be fruit.
Original Article (Quantified)
Management
Ghaem Gheiravani; Mohammad Montazeri; Shams Sadat Zahedi
Abstract
The purpose of this research is to provide a model of factors affecting smart governance in the country. According to its purpose, the research method is practical and in terms of its implementation, it is mixed (qualitative-quantitative) and in terms of data collection, it is descriptive-survey type. ...
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The purpose of this research is to provide a model of factors affecting smart governance in the country. According to its purpose, the research method is practical and in terms of its implementation, it is mixed (qualitative-quantitative) and in terms of data collection, it is descriptive-survey type. The statistical population in the qualitative section includes 28 university experts who are familiar with the subject, who were selected in a non-probability and judgmental manner. The statistical population in the quantitative part includes all the managers and experts working in South Khorasan governorate and Birjand city governorate of planning administration equal to 420 people, and the sample number was selected using Cochran's formula of 200 people. The sampling method in this section was done in a random stratified manner. A semi-structured interview and a researcher-made questionnaire taken from the qualitative section were used to collect information. In the qualitative part, the fuzzy Delphi method was used, and the data from the interviews were coded and analyzed in the three main stages of open coding, axial coding, and selective coding, and in the quantitative part, factor analysis was used using SmartPLS 3 software, and in order to SPSS 22 software was used for analysis. The results of the research in the qualitative part showed that three categories of background factors (equipment and infrastructure, required resources, information and communication technology, statistics and intelligent information and formation platform), content (cyber security, strategy formulation, intelligent management and intelligent planning) and Structural (smart readiness, smart architecture and smart administration) are effective on the formation of smart governance in the country. The results of the quantitative section showed that the model is of good quality.
Original Article (Qualitative)
business management
Farahangiz Abdollahzadeh Namini; Rouhollah Samiei; Alireza Mazidi
Abstract
The purpose of this research is to design the behavioral model of managers in the digital age with the approach of foundational data theory. The research method is applied research in terms of purpose and exploratory in terms of nature. The statistical population of the research is the managers of petrochemical ...
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The purpose of this research is to design the behavioral model of managers in the digital age with the approach of foundational data theory. The research method is applied research in terms of purpose and exploratory in terms of nature. The statistical population of the research is the managers of petrochemical companies affiliated to the National Iranian Petrochemical Industries Company. 8 members of the participating team were selected with the purposeful sampling method. To collect and analyze the data, the foundation's data theory research strategy was used. The data collection tool is a semi-structured interview. Data analysis and model design were done in three stages of open, central and selective coding. The findings indicate that causal conditions include (human factors, environmental factors and organizational factors), the main phenomenon of managers' behavior including (communications and interactions, trust, decision-making in uncertainty, personality traits and digital behavior), conditions The field includes (digital knowledge and understanding, digital education and culture, management of experience and digital talent and skills, future-oriented and digital strategic thinking, change management and digital leadership ability), intervening conditions including (digital mentality and attitude, intelligence manager, manager's values, and innovation and the nature of business and industry), strategies and mechanisms including (innovation and learning strategy, retention strategy, digital combination and focus, digital participation strategy and digital leadership and governance strategy) and consequences It includes (consequences of individual dimensions and organizational dimensions).
Original Article (Mixed)
Management
Maryam Firoozi; ahmad vedadi; alireza Amirkabiri
Abstract
The purpose of this research is to present the knowledge sharing model in Maskan Bank of Iran. According to its purpose, the research method is practical and mixed in terms of implementation. The statistical population in the qualitative part includes 15 experts, professors, and all people who have had ...
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The purpose of this research is to present the knowledge sharing model in Maskan Bank of Iran. According to its purpose, the research method is practical and mixed in terms of implementation. The statistical population in the qualitative part includes 15 experts, professors, and all people who have had practical or research activities in the field of knowledge sharing, using a purposive sampling method, and in the quantitative part, it includes 344 employees of the headquarters of Maskan Bank of Tehran, using a simple random sampling method. . Data collection was done in the qualitative part by using semi-structured interviews and in the quantitative part by a researcher-made questionnaire. In the analysis of the data of the qualitative part, using the foundation data method, and in the quantitative part, PLS software was used. The results in the qualitative part showed that 6 structures include: causal conditions (with 3 dimensions of universality and inevitability, the need to change the attitude towards branding, urban brand identity), contextual conditions (with 3 dimensions of brand structural coherence, urban branding, location strategic city), intervening conditions (with 3 dimensions of tourist behavior pattern, investment/financing, environmental factors), dimensions of the phenomenon (with 3 dimensions of creating a platform for smart tourism, attention to stakeholders, integrated urban brand management), strategies ( It has 3 dimensions of urban advertising system improvement, smart urban branding design, urban brand culture) and 6-consequences (has 3 dimensions of social capital development, development of quality of life, competitive power of urban brand). Based on the results of quantitative analysis, the relationships between significant research variables and the model have a good fit.
Original Article (Qualitative)
Management
Abdolrasoul Shojaeian; ghanbar abbaspour esfadan; Changiz Valmohammadi; Aboutorab Alirezaei
Abstract
The purpose of this research is to design a model for the alignment of petroleum refinery projects with the country's industrial strategies in the Ministry of Oil. The research method is applied research in terms of purpose and qualitative and foundation data in terms of data collection. The statistical ...
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The purpose of this research is to design a model for the alignment of petroleum refinery projects with the country's industrial strategies in the Ministry of Oil. The research method is applied research in terms of purpose and qualitative and foundation data in terms of data collection. The statistical population of the research includes 20 experts and senior managers of the Ministry of Petroleum and Petrorefineries in Tehran, who were selected by theoretical sampling. To collect and analyze the data, the foundation's data theory research strategy was used. The data collection tool is a semi-structured interview. Data analysis and model design were done through coding. The findings of the research showed that the alignment of the refinery projects with the country's industrial strategies in the Ministry of Oil, the enablers of the alignment include the maturity of communication and managerial factors and the exercise of authority, strategic technology planning and organizational architecture aligned with technology, partnership factors, human resources (innovation, entrepreneurship, expertise, knowledge ) and the distinctive competence factors that lead to the realization of optimization results and reduction of capital and current costs and synergy in both sides of petro-refining and industry. Managers and experts can help to optimize this industry and reduce costs by using the model of aligning petroleum refinery projects with industrial strategies. Based on the results, it is suggested to the planners of the oil industry to try to increase the alignment of the refinery projects with the industrial strategies of the country in order to develop the refineries.
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