Document Type : Original Article (Qualitative)

Authors

• Farahangiz Abdollahzadeh Namini ¹
• Rouhollah Samiei ²
• Alireza Mazidi ²

¹ PhD candidate, Department of Management, Aliabad Katul Branch, Islamic Azad University, Aliabad Katul, Iran

² Assistant Professor, Department of Management, Aliabad Katul Branch, Islamic Azad University, Aliabad Katul, Iran

Abstract

The purpose of this research is to design the behavioral model of managers in the digital age with the approach of foundational data theory. The research method is applied research in terms of purpose and exploratory in terms of nature. The statistical population of the research is the managers of petrochemical companies affiliated to the National Iranian Petrochemical Industries Company. 8 members of the participating team were selected with the purposeful sampling method. To collect and analyze the data, the foundation's data theory research strategy was used. The data collection tool is a semi-structured interview. Data analysis and model design were done in three stages of open, central and selective coding. The findings indicate that causal conditions include (human factors, environmental factors and organizational factors), the main phenomenon of managers' behavior including (communications and interactions, trust, decision-making in uncertainty, personality traits and digital behavior), conditions The field includes (digital knowledge and understanding, digital education and culture, management of experience and digital talent and skills, future-oriented and digital strategic thinking, change management and digital leadership ability), intervening conditions including (digital mentality and attitude, intelligence manager, manager's values, and innovation and the nature of business and industry), strategies and mechanisms including (innovation and learning strategy, retention strategy, digital combination and focus, digital participation strategy and digital leadership and governance strategy) and consequences It includes (consequences of individual dimensions and organizational dimensions).

Keywords

• "Managers behavioral Model"
• " digital attitude and attitude"
• "innovation and nature of business"
• "digital focus"
• "digital participation"
• "digital era"

Main Subjects

• Human resource management in business management