نوع مقاله : مقاله پژوهشی (کمی)
نویسندگان
1 دانشجوی دکتری مالی - بیمه، گروه مدیریت، دانشکده اقتصاد و مدیریت، واحد علوم تحقیقات تهران، دانشگاه آزاد اسلامی، تهران، ایران
2 دانشیار مدعو دانشکده مدیریت و اقتصاد واحد علوم و تحقیقات دانشگاه آزاد اسلامی، تهران، ایران
3 استادیار گروه اقتصاد و حسابداری، دانشکده مدیریت و حسابداری، واحد تهران مرکز، دانشگاه آزاد اسلامی، تهران، ایران
کلیدواژهها
موضوعات
عنوان مقاله English
نویسندگان English
The purpose of this research is to investigate the relationship between investors' tendencies in the insurance industry with an emphasis on the psychological model. The present research is applied in terms of purpose and descriptive-survey in terms of nature. The statistical population consists of 140 investors and capital market activists who were selected by random sampling method. A questionnaire taken from the qualitative section was used to collect research data. Data analysis was performed using SPSS and Lisrel statistical software. Based on the findings of the qualitative section, four dimensions of perceptual factors, economic factors, emotional factors, and control factors were obtained. Therefore, the results showed that the variables and influential factors in this research, after reviewing past studies and interviewing experts, include perceptual factors, economic factors, emotional factors, and control factors. Based on the results of the structural equation testing and the obtained statistics, it can be seen that the coefficients of all factors have a significant effect on the final model and the effect of all factors on the structural-process pattern of investors' tendencies in the insurance industry with an emphasis on psychological factors is confirmed.
کلیدواژهها English
