نوع مقاله : مقاله پژوهشی (آمیخته )
نویسندگان
1 گروه مدیریت دولتی، واحد سمنان، دانشگاه آزاد اسلامی، سمنان، ایران
2 گروه مدیریت رسانه، واحد سمنان، دانشگاه آزاد اسلامی، سمنان، ایران
3 گروه مدیریت صنعتی، واحد سمنان، دانشگاه آزاد اسلامی، سمنان، ایران
کلیدواژهها
عنوان مقاله English
نویسندگان English
The present study aims to identify and explain the dimensions and components of crisis communication in the context of social media (case study: the Tax Administration Organization). In terms of purpose, the research is applied–developmental, and methodologically it is a mixed-method (qualitative–quantitative) exploratory study.The statistical population in the qualitative phase consisted of 25 university professors and experts from the Tax Administration Organization who were selected through purposive sampling. The statistical population in the quantitative phase included 131 managers and specialists of the Tax Administration Organization. The sample size was determined using Cochran’s formula and selected through simple random sampling.Data were collected using semi-structured interviews and a questionnaire. In the qualitative phase, thematic analysis was employed to identify the dimensions and components. In the quantitative phase, confirmatory factor analysis using SmartPLS software was applied to test and validate the findings obtained from the qualitative stage.Based on the findings, all identified variables were confirmed. The results indicate that the development of crisis communication through the capacities of social media is a complex and multidimensional phenomenon which, if implemented in a scientific and systematic manner, can provide numerous benefits and advantages for governmental organizations.
کلیدواژهها English
