Marketing has reached a point of transformation where adopting digital trends is essential.Although this seems to put a lot of pressure on marketers,in reality,all automated systems and applications that are based on digital tools require special attention to digital marketing in businesses.The present study was conducted with the aim of analyzing the path of the designed model from the impact of causal conditions to the consequences of digital marketing in businesses active in the Mashhad leather industry.The present study is applied in terms of purpose and descriptive-survey in terms of data collection.The statistical population of this study is all people active in the leather industry,whose number is unknown.The sample size was determined based on the formula of 5to10 times the items in the questionnaire and using a non-random method available to 247people.The data collection tool in this study was a researcher-made standard questionnaire.Cronbach's alpha was used to verify the reliability of the questionnaire,and confirmatory factor analysis was used to verify the validity of the questionnaire.The values obtained indicate the verification of the reliability and validity of the questionnaire.In addition,divergent validity was also confirmed,and data analysis was performed using the structural equation modeling method and smart pls software.The research findings showed that causal conditions have a significant impact on the pivotal phenomenon of digital marketing in the leather industry.The pivotal phenomenon has a significant impact on the underlying conditions,intervening conditions,and strategic factors in the digital marketing of the leather industry.Strategic factors have a significant impact on the outcomes of digital marketing of the leather industry.The results indicate that organizations must move in line with current science and portray innovation and creativity in the world of digital marketing to achieve customer satisfaction.