The aim of this study was to present an indigenous model of health tourism within the Ministry of Health and Medical Education. In terms of purpose, the study is applied, and in terms of nature, it is qualitative with an exploratory approach. It was conducted based on the grounded theory strategy, focusing on the systematic approach of Strauss and Corbin. The required data were collected through in‑depth, semi‑structured interviews with 15 experts in the field of health, tourism strategists, and relevant senior managers. Participants were selected using purposive sampling, and the process continued until theoretical saturation was reached. The data analysis process was carried out in three stages—open coding, axial coding, and selective coding—using the qualitative analysis software MAXQDA18 to ensure accuracy and transparency in extracting categories.The findings of the study led to the extraction of a paradigmatic model, which showed that the indigenous model of health tourism is based on a set of causal conditions, contextual factors, intervening conditions, strategies, and consequences. In the causal conditions section, components such as the quality of medical services, tourism infrastructure, natural factors, transportation, organizational factors, globalization of health services, and destination security were identified. Contextual factors included changes in healthcare costs, the transition toward health supersystems, the attraction of health tourists, and patient experience. The main strategies included institutional coordination, international marketing, national branding, and the promotion of tourism in Iran. Finally, the economic, social, infrastructural, and international outcomes of this model were identified.