Journal of value creating in Business Management

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Keyword Index
B
  • Bankruptcy Risk The effect of profit management and business strategies on the company's bankruptcy risk [Volume 1, Issue 2, 2021, Pages 58-77]
  • Brand Image Branding of private banks with a focus on consumer behavior and emotional commitment [Volume 1, Issue 1, 2021, Pages 119-137]
  • Branding Branding of private banks with a focus on consumer behavior and emotional commitment [Volume 1, Issue 1, 2021, Pages 119-137]
  • Brand love A structural model of the role of brand love in the impact of marketing stimuli on customer satisfaction [Volume 1, Issue 1, 2021, Pages 101-118]
  • Brand Loyalty Branding of private banks with a focus on consumer behavior and emotional commitment [Volume 1, Issue 1, 2021, Pages 119-137]
  • Brand Loyalty Investigating the effect of social media marketing on brand loyalty with the mediating role of trust and brand equity(Case study: Bank Mellat Isfahan branches) [Volume 1, Issue 2, 2021, Pages 39-57]
  • Brand Performance Branding of private banks with a focus on consumer behavior and emotional commitment [Volume 1, Issue 1, 2021, Pages 119-137]
  • Brand Trust Investigating the effect of social media marketing on brand loyalty with the mediating role of trust and brand equity(Case study: Bank Mellat Isfahan branches) [Volume 1, Issue 2, 2021, Pages 39-57]
  • Business Ethics Investigating the Relationship between Business Ethics and Corporate Social Responsibility: A Case Study of Internet Companies in the West of Mazandaran Province [Volume 1, Issue 1, 2021, Pages 61-80]
  • Business performance Investigating the Impact of Relation-based Marketing and E-Marketing Capabilities on the Commercial Performance of Internet Sales Sites [Volume 1, Issue 1, 2021, Pages 19-40]
  • Business Strategies The effect of profit management and business strategies on the company's bankruptcy risk [Volume 1, Issue 2, 2021, Pages 58-77]
C
  • Consumer Behavior Branding of private banks with a focus on consumer behavior and emotional commitment [Volume 1, Issue 1, 2021, Pages 119-137]
  • Customer Relationship Management Mediating role of organizational citizenship behavior in the relationship between employee empowerment and customer relationship management (case study of Kerman Melli Bank branches) [Volume 1, Issue 2, 2021, Pages 1-17]
  • Customer Satisfaction A structural model of the role of brand love in the impact of marketing stimuli on customer satisfaction [Volume 1, Issue 1, 2021, Pages 101-118]
  • Customer Satisfaction Investigating the effect of the characteristics of second-hand goods platforms on brand loyalty intentions with the mediating role of customer satisfaction (the study of Divar and Shipour platform in Iran) [Volume 1, Issue 2, 2021, Pages 18-38]
  • Customer Satisfaction Investigating the perceived quality of electronic banking services and its relationship with the satisfaction of customers of Tejarat Bank of Mazandaran province [Volume 1, Issue 2, 2021, Pages 78-92]
D
  • Divar Investigating the effect of the characteristics of second-hand goods platforms on brand loyalty intentions with the mediating role of customer satisfaction (the study of Divar and Shipour platform in Iran) [Volume 1, Issue 2, 2021, Pages 18-38]
E
  • E-commerce platforms Evaluating the perceived effectiveness of e-commerce platforms on the perceived economic benefit of the consumer in predicting sustainable consumption in an epidemic [Volume 1, Issue 1, 2021, Pages 1-18]
  • Economic Advantage Evaluating the perceived effectiveness of e-commerce platforms on the perceived economic benefit of the consumer in predicting sustainable consumption in an epidemic [Volume 1, Issue 1, 2021, Pages 1-18]
  • Electronic banking Investigating the perceived quality of electronic banking services and its relationship with the satisfaction of customers of Tejarat Bank of Mazandaran province [Volume 1, Issue 2, 2021, Pages 78-92]
  • E-marketing Investigating the Impact of Relation-based Marketing and E-Marketing Capabilities on the Commercial Performance of Internet Sales Sites [Volume 1, Issue 1, 2021, Pages 19-40]
  • Emotional Commitment Branding of private banks with a focus on consumer behavior and emotional commitment [Volume 1, Issue 1, 2021, Pages 119-137]
  • Employees Mediating role of organizational citizenship behavior in the relationship between employee empowerment and customer relationship management (case study of Kerman Melli Bank branches) [Volume 1, Issue 2, 2021, Pages 1-17]
  • Empowering Mediating role of organizational citizenship behavior in the relationship between employee empowerment and customer relationship management (case study of Kerman Melli Bank branches) [Volume 1, Issue 2, 2021, Pages 1-17]
  • Environmental Concerns The effect of green transformational leadership on green behavior with the mediating role of green organizational culture and environmental concerns [Volume 1, Issue 2, 2021, Pages 93-113]
  • Ethical marketing The Impact of Ethical Marketing on Consumer Repurchase Intention with Emphasis on the Mediating Role of Brand Identity and Brand Equity (Case Study: Digikala Online Store) [Volume 1, Issue 1, 2021, Pages 81-100]
G
  • Green organizational culture The effect of green transformational leadership on green behavior with the mediating role of green organizational culture and environmental concerns [Volume 1, Issue 2, 2021, Pages 93-113]
H
  • Hotel features The effect of hotel features performance on e-mouth marketing behaviors (Case study of Kish Island hotels) [Volume 1, Issue 1, 2021, Pages 41-60]
  • Hotel performance The effect of hotel features performance on e-mouth marketing behaviors (Case study of Kish Island hotels) [Volume 1, Issue 1, 2021, Pages 41-60]
I
  • Internet Sales Sites Investigating the Impact of Relation-based Marketing and E-Marketing Capabilities on the Commercial Performance of Internet Sales Sites [Volume 1, Issue 1, 2021, Pages 19-40]
O
  • Online Redistribution Collaborative Platforms Investigating the effect of the characteristics of second-hand goods platforms on brand loyalty intentions with the mediating role of customer satisfaction (the study of Divar and Shipour platform in Iran) [Volume 1, Issue 2, 2021, Pages 18-38]
P
  • Profit Management The effect of profit management and business strategies on the company's bankruptcy risk [Volume 1, Issue 2, 2021, Pages 58-77]
R
  • Reliability Investigating the perceived quality of electronic banking services and its relationship with the satisfaction of customers of Tejarat Bank of Mazandaran province [Volume 1, Issue 2, 2021, Pages 78-92]
S
  • Second-hand Goods Brand Loyalty Investigating the effect of the characteristics of second-hand goods platforms on brand loyalty intentions with the mediating role of customer satisfaction (the study of Divar and Shipour platform in Iran) [Volume 1, Issue 2, 2021, Pages 18-38]
  • Service Quality Investigating the perceived quality of electronic banking services and its relationship with the satisfaction of customers of Tejarat Bank of Mazandaran province [Volume 1, Issue 2, 2021, Pages 78-92]
  • Sheipour Investigating the effect of the characteristics of second-hand goods platforms on brand loyalty intentions with the mediating role of customer satisfaction (the study of Divar and Shipour platform in Iran) [Volume 1, Issue 2, 2021, Pages 18-38]
  • Social Media Marketing Investigating the effect of social media marketing on brand loyalty with the mediating role of trust and brand equity(Case study: Bank Mellat Isfahan branches) [Volume 1, Issue 2, 2021, Pages 39-57]
W
  • Work Ethic Investigating the Relationship between Business Ethics and Corporate Social Responsibility: A Case Study of Internet Companies in the West of Mazandaran Province [Volume 1, Issue 1, 2021, Pages 61-80]