Aljuhmani, H. Y., Elrehail, H., Bayram, P., & Samarah, T. (2023). Linking social media marketing efforts with customer brand engagement in driving brand loyalty. Asia Pacific Journal of Marketing and Logistics, 35(7), 1719–1738. https://doi.org/10.1108/APJML-08-2021-0627
Atf, Z., & Lewis, P. R. (2024). Opinion Human Centricity in the Relationship Between Explainability and Trust in AI. IEEE Technology and Society Magazine, 42, 66–76. https://doi.org/10.1109/MTS.2023.3340238
Baird, A., & Schuller, B. (2020). Considerations for a More Ethical Approach to Data in AI: On Data Representation and Infrastructure. Frontiers in Big Data, 3(September), 1–11. https://doi.org/10.3389/fdata.2020.00025
Cheung, M. L., Leung, W. K. S., Taheri, B., & Tse, S. Y. (2023). Driving destination brand engagement: The role of traveler participation. International Journal of Tourism Research, 25(6), 565–580. https://doi.org/10.1002/jtr.2594
Cuesta-Valiño, P., Gutiérrez-Rodríguez, P., García-Henche, B., & Núñez-Barriopedro, E. (2023). The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers. Psychology and Marketing, November 2023, 649–664. https://doi.org/10.1002/mar.21940
Daoud, M. K., Alqudah, D., Al-Qeed, M., & Al-Gasawneh, J. A. (2023). Exploring the Effectiveness of Augmented Reality in Enhancing Brand Engagement: A Study of Digital Marketing Strategies. Quality - Access to Success, 24(196), 75–79. https://doi.org/10.47750/QAS/24.196.10
Dominguez, V., Donoso-Guzmán, I., Messina, P., & Parra, D. (2019). The effect of explanations and algorithmic accuracy on visual recommender systems of artistic images. International Conference on Intelligent User Interfaces, Proceedings IUI, Part F1476, 408–416. https://doi.org/10.1145/3301275.3302274
Ehsan, U., Liao, Q. V., Muller, M., Riedl, M. O., & Weisz, J. D. (2021). Expanding explainability: Towards social transparency in ai systems. Conference on Human Factors in Computing Systems - Proceedings. https://doi.org/10.1145/3411764.3445188
George, A., Joseph, A., Abraham, M., & Joseph, E. T. (2023). Brand trust and engagement in social commerce. International Journal of Consumer Studies, 47(5), 1791–1809. https://doi.org/10.1111/ijcs.12947
Gerlach, J., Hoppe, P., Jagels, S., Licker, L., & Breitner, M. H. (2022). Decision support for efficient XAI services - A morphological analysis, business model archetypes, and a decision tree. Electronic Markets, 32(4), 2139–2158. https://doi.org/10.1007/s12525-022-00603-6
Ghasemzadeh Sangroudi, M., hamdi, K., & VAHABZADEH MUNSHI, S. (2024). Providing a model of consumer behavior in creating brand attachment with an emphasis on the packaging component of food industry companies. Journal of value creating in Business Management, 4(1), 93-122. doi: 10.22034/jvcbm.2023.417316.1195. [in Persian]
Habachi, S., Matute, J., & Palau-Saumell, R. (2023). Gamify, engage, build loyalty: exploring the benefits of gameful experience for branded sports apps. Journal of Product and Brand Management, 1(September 2023), 57–75. https://doi.org/10.1108/JPBM-07-2022-4070
Hernani-Merino, M., Libaque-Saenz, C. F., & Dávalos, J. (2023). Antecedents and consequences of customer inspiration: a framework in the context of electronic device brands. Journal of Product and Brand Management, 32(7), 1093–1107. https://doi.org/10.1108/JPBM-12-2021-3799
Hung, C. L., Wu, J. H., Chen, P. Y., Xu, X., Hsu, W. L., Lin, L. M., & Hsieh, M. C. (2023). Enhancing healthcare services and brand engagement through social media marketing: Integration of Kotler’s 5A framework with IDEA process. Information Processing and Management, 60(4), 103379. https://doi.org/10.1016/j.ipm.2023.103379
Jahed, A., Abedi, E., & Saeednia, H. (2024). Explanation and validation of the coordination model of the marketing and sales department in the insurance industry in Iran. Journal of value creating in Business Management, 4(1), 123-141. doi: 10.22034/jvcbm.2024.414360.1171 [in Persian]
Khan, I., & Fatma, M. (2024). AR app-based brand engagement and outcomes: A moderated mediation approach. Journal of Retailing and Consumer Services, 76(August 2023), 103618. https://doi.org/10.1016/j.jretconser.2023.103618
Khan, I., Hollebeek, L. D., Fatma, M., Islam, J. U., & Rahman, Z. (2020). Brand engagement and experience in online services. Journal of Services Marketing, 34(2), 163–175. https://doi.org/10.1108/JSM-03-2019-0106
Kumar, J. (2021). Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex. Journal of Product and Brand Management, August 2020. https://doi.org/10.1108/JPBM-11-2019-2659
Kumar, V., Khan, I., Fatma, M., & Singh, A. (2022). Engaging luxury brand consumers on social media. Journal of Consumer Marketing, 39(1), 121–132. https://doi.org/10.1108/JCM-10-2020-4175.
karamipour, M. (2023). Designing and explaining the model of artificial intelligence competencies on organizational performance considering B2B marketing capabilities. Journal of value creating in Business Management, 3(2), 20-41.doi: 10.22034/jvcbm.2023.389185.1069 [in Persian]
Leckie, C., Dwivedi, A., & Johnson, L. (2022). Examining drivers and outcomes of social media brand engagement. Asia Pacific Journal of Marketing and Logistics, 34(2), 350–367. https://doi.org/10.1108/APJML-07-2020-0488
Lee, C. T., Ho, T. Y., & Xie, H. H. (2023). Building brand engagement in metaverse commerce: The role of branded non-fungible toekns (BNFTs). Electronic Commerce Research and Applications, 58(January), 101248. https://doi.org/10.1016/j.elerap.2023.101248
Sorayaei, A., Atf, Z., & Gholami, M. (2016). Prediction stock price using artificial neural network. Bulletin de La Société Royale Des Sciences de Liège, 85, 991–998. https://doi.org/10.25518/0037-9565.5829
Li, Y., He, P., Yuan, X., & Hopfgartner, F. (2024). Developing and evaluating a gamified information retrieval system for Generation Z. Library and Information Science Research, 46(1), 101270. https://doi.org/10.1016/j.lisr.2023.101270
Lima, G., Grgić-Hlača, N., Jeong, J. K., & Cha, M. (2022). The Conflict Between Explainable and Accountable Decision-Making Algorithms. ACM International Conference Proceeding Series, 1(1), 2103–2113. https://doi.org/10.1145/3531146.3534628
Marmat, G. (2023). Influence of aesthetics attributes of brand Web pages on customer brand engagement. Global Knowledge, Memory and Communication, 72(4–5), 484–505. https://doi.org/10.1108/GKMC-07-2021-0126
McManus, J. F., Trifts, V., & Carvalho, S. W. (2020). The relationship between fixed mindsets, brand-self engagement, and brand favorability. Personality and Individual Differences, 166(June 2019), 110198. https://doi.org/10.1016/j.paid.2020.110198
Mott, T., & Williams, T. (2023). Rube-Goldberg Machines, Transparent Technology, and the Morally Competent Robot. ACM/IEEE International Conference on Human-Robot Interaction, 634–638. https://doi.org/10.1145/3568294.3580163
Muhammad, I. S., Muhammad, H., Sajjad, A. B., & Muhammad, N. (2023). The Moderating Role of Uncertainty Avoidance on Consumer Brand Engagement and Band Loyalty in Virtual Brand Communities. E3S Web of Conferences, 409. https://doi.org/10.1051/e3sconf/202340906016 [in Persian]
Nawaz, M. Z., Nawaz, S., & Guzman, F. (2023). Brand crowdfunding using followers boosted through gamification affordances: insights from two emerging markets. Journal of Product and Brand Management, 8(August), 1355–1373. https://doi.org/10.1108/JPBM-01-2023-4314
Oliveira, M., & Fernandes, T. (2020). Luxury brands and social media: drivers and outcomes of consumer engagement on Instagram. Journal of Strategic Marketing, 00(00), 1–19. https://doi.org/10.1080/0965254X.2020.1777459
Ooge, J., Kato, S., & Verbert, K. (2022). Explaining Recommendations in E-Learning: Effects on Adolescents’ Trust. International Conference on Intelligent User Interfaces, Proceedings IUI, 1(1), 93–105. https://doi.org/10.1145/3490099.3511140
Osei-Frimpong, K. (2019). Understanding consumer motivations in online social brand engagement participation: Implications for retailers. International Journal of Retail and Distribution Management, 47(5), 511–529. https://doi.org/10.1108/IJRDM-08-2018-0151
Osei-Frimpong, K., Appiah Otoo, B. A., McLean, G., Islam, N., & Soga, L. R. (2023). What keeps me engaging? A study of consumers’ continuous social media brand engagement practices. Information Technology and People, 36(6), 2440–2468. https://doi.org/10.1108/ITP-11-2021-0850
Papagni, G., de Pagter, J., Zafari, S., Filzmoser, M., & Koeszegi, S. T. (2023). Artificial agents’ explainability to support trust: considerations on timing and context. AI and Society, 38(2), 947–960. https://doi.org/10.1007/s00146-022-01462-7
Park, J. K., Hong, E. P., Ahn, J., & Hyun, H. (2023). Role of multidimensional customer brand engagement on customer behavior for online grocery shopping. Journal of Retailing and Consumer Services, 73(January), 103380. https://doi.org/10.1016/j.jretconser.2023.103380
Perera, C. H., Nguyen, L. T. Van, & Nayak, R. (2023). Brand engagement on social media and its impact on brand equity in higher education: integrating the social identity perspective. International Journal of Educational Management, 37(6), 1335–1359. https://doi.org/10.1108/IJEM-05-2023-0260
Powell, C. (2022). Abstract Argumentation for Explainable Satellite Scheduling. 2022 IEEE 9th International Conference on Data Science and Advanced Analytics (DSAA), 1–10. https://doi.org/10.1109/DSAA54385.2022.10032348
Qayyum, A., Jamil, R. A., Shah, A. M., & Lee, K. Y. (2023). Inclusive advertising featuring disability on instagram: Effect on consumer well-being, brand engagement, and purchase intention.
Journal of Retailing and Consumer Services,
75(March), 103515.
https://doi.org/10.1016/j.jretconser. 2023.103515
Rabbanee, F. K., Roy, R., Roy, S. K., & Sobh, R. (2023). Consumers’ digital self-extension and pro-brand social media engagement – the role of culture. European Journal of Marketing, 57(9), 2199–2236. https://doi.org/10.1108/EJM-01-2022-0074
Ranjbaran, A., Shabankareh, M., Nazarian, A., & Seyyedamiri, N. (2022). Branding through visitors: how cultural differences affect brand co-creation in independent hotels in Iran. Consumer Behavior in Tourism and Hospitality. https://doi.org/10.1108/cbth-05-2021-0136
Rather, R. A., Hollebeek, L. D., Loureiro, S. M. C., Khan, I., & Hasan, R. (2023). Exploring Tourists’ Virtual Reality-Based Brand Engagement: A Uses-and-Gratifications Perspective. Journal of Travel Research, 63(3), 606–624. https://doi.org/10.1177/00472875231166598
Silva, J. H. O., Mendes, G. H. S., Teixeira, J. G., & Braatz, D. (2023). Gamification in the customer journey: a conceptual model and future research opportunities. Journal of Service Theory and Practice, 33(3), 352–386.https://doi.org/10.1108/JSTP-07-2022-0142
Saghafian, H., Aali, S., & mahmoodzadeh, M. (2024). Presenting the model of customer participation with brands in social media with emphasis on cultural differences. Journal of value creating in Business Management, 4(1), 142-171. doi: 10.22034/jvcbm.2023.420846.1223[in Persian]
Thapa, S., Guzmán, F., & Paswan, A. (2024). We are just 10 feet away! How does location-based advertising affect consumer-brand engagement? Journal of Business Research, 172(June 2022). https://doi.org/10.1016/j.jbusres.2023.114425
Wang, T. (2023). Associations among in-store music, and a store’s brand equity, brand engagement, and brand relationship. Social Behavior and Personality, 51(12), 1–9. https://doi.org/10.2224/sbp.12737
Yera, R., Alzahrani, A. A., & Martínez, L. (2022). Exploring post-hoc agnostic models for explainable cooking recipe recommendations. Knowledge-Based Systems, 251, 109216. https://doi.org/10.1016/j.knosys.2022.109216
Zhang, Y., Vera Liao, Q., & Bellamy, R. K. E. (2020). Efect of confidence and explanation on accuracy and trust calibration in AI-assisted decision making. FAT* 2020 - Proceedings of the 2020 Conference on Fairness, Accountability, and Transparency, 295–305. https://doi.org/10.1145/3351095.3372852