Journal of value creating in Business Management

Validating a Model of Factors Affecting the Improvement of Emerging Technology Commercialization in the PVC Industry Using Structural Equation

Document Type : Original Article (Quantified)

Authors

Alireza Salek 1
Mahmood Ahmadi Sharif 2
Mousa Rezvani Chamanzamin 3
Seyyed Mahmoud Hashemi 4

1 Department of Business Administration, KI.C.,Islamic Azad University, Kish, Iran

2 Department of Business Management, ShQ.C., Islamic Azad University, Shahr-e Qods, Iran.

3 Department of Business Management, As.C., Islamic Azad University, Astara, Iran

4 Department of Business Management, NT.C., Islamic Azad University, North Tehran, Iran

https://doi.org/10.22034/jvcbm.2026.592083.1800
Abstract
The purpose of the present study is to validate a model of the factors affecting the improvement of the commercialization of emerging technologies in the PVC industry using structural equation modeling (SEM). In terms of its objective, this research is applied; in terms of implementation, it is quantitative; and in terms of approach, it is classified as sequential exploratory research.The statistical population includes experts and managers مرتبط with the PVC industry who are active in the areas of production, technical operations, research and development, quality control, and senior industrial management. Given that the statistical population was considered unlimited, Cochran’s formula was used, and the sample size was determined to be 384 participants. The sampling method used in this study was simple random sampling.The research data were collected using a researcher-made questionnaire. For data analysis, SPSS and LISREL software were employed. The findings indicate that improved commercialization in this industry is a function of five key components: “technological capabilities and capacities,” “organizational and managerial factors,” “environmental pressures,” “market processes,” and “outcomes and achievements.”The results show that environmental pressures play the strongest inhibiting role when not managed properly, whereas technological capabilities and managerial support are the main drivers of successfully crossing the technology “valley of death.” This model helps managers and policymakers facilitate the path toward the commercial exploitation of innovations in the polymer sector through careful management of these drivers.

Keywords

Commercialization
Emerging Technologies
PVC Industry
Thematic Analysis
Technology Management
Subjects

  • Receive Date 15 May 2026
  • Revise Date 01 July 2026
  • Accept Date 29 August 2026

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