Journal of value creating in Business Management

Keyword Index

A

Abnormal Returns Modeling factors affecting the corporate profit response coefficient by combining behavioral finance components [Volume 5, Issue 1, 2025, Pages 270-302]
Accounting Presenting a model of factors affecting the socialization of artificial technologies [Volume 5, Issue 2, 2025, Pages 245-269]
Adaptive Neural Fuzzy Inference System (ANFIS) Evaluating the level of digitalization of the innovation process with artificial intelligence approach in the digital transformation of knowledge-based companies [Volume 4, Issue 4, 2024, Pages 71-96]
Added value The value-added model of the supply chain of petrochemical industries with a sustainable development approach [Volume 4, Issue 3, 2024, Pages 366-388]
Advertising and Marketing Influential and Affective Factors of Marketing to Tourism Industry Customers in Iran with the Fuzzy Dematel Technique Approach [Volume 5, Issue 1, 2025, Pages 345-372]
Advertising game for advertising purposes The Role of Flow Theory in Viral Promotional Advergames: An exploration of Forwarding the Game and Sharing Personal Data [Volume 3, Issue 2, 2023, Pages 80-109]
Advertising, Shahr Bank, Customer Brand Loyalty, Electronic Banking, Perceived Value The effect of electronic banking advertising on customer brand loyalty with the mediating role of perceived value in Bank Shahr. [Volume 5, Issue 4, 2025, Pages 48-63]
After-sales Service Investigating the influential and susceptible factors of the policy-making model for creating added value in after-sales services in the Iranian automotive industry [Volume 5, Issue 4, 2025, Pages 162-183]
Agility The effect of strategic supply chain management on the performance and orientation of the supply chain by analyzing the mediating role of resilience (A case study of the offshore sector of the oil industry) [Volume 2, Issue 3, 2022, Pages 61-81]
Agility Investigating the impact of open enablers on the agility of selected small and medium enterprises in Yazd Industrial Estate [Volume 5, Issue 2, 2025, Pages 47-69]
Ambidexterity Presenting a model to analyze the impact of smart management on university sports with the mediating role of Internet of Things technology [Volume 6, Issue 1, 2026]
Ambidextrous A systematic review of the ambidexterity strategy in the development of the digital Economy [Volume 5, Issue 1, 2025, Pages 471-494]
Analytic Hierarchy Process Designing a supplier rating model and allocating the optimal purchase amount [Volume 2, Issue 3, 2022, Pages 109-136]
Antifragility analysis Antifragility Analysis: A Tool for Business Management in Turbulent Environments [Volume 6, Issue 1, 2026]
Artificial intelligence Designing and explaining the model of artificial intelligence competencies on organizational performance considering B2B marketing capabilities [Volume 3, Issue 2, 2023, Pages 20-41]
Artificial intelligence Designing the pattern of causes and consequences in the implementation of digital marketing strategies in successful Iranian startups with Mixed method Research [Volume 3, Issue 3, 2023, Pages 129-157]
Artificial intelligence Evaluating the level of digitalization of the innovation process with artificial intelligence approach in the digital transformation of knowledge-based companies [Volume 4, Issue 4, 2024, Pages 71-96]
Artificial intelligence Modeling the commercialization drivers of artificial intelligence-based knowledge in high-tech startups [Volume 5, Issue 2, 2025, Pages 95-118]
Artificial intelligence Presenting a model of factors affecting the socialization of artificial technologies [Volume 5, Issue 2, 2025, Pages 245-269]
Artificial intelligence Presenting a model for developing employee cognitive trust in artificial intelligence [Volume 5, Issue 2, 2025, Pages 294-317]
Artificial intelligence Designing a Customer Relationship Management Model Based on Artificial Intelligence in Digital Marketing of Services in the Health Tourism Industry [Volume 5, Issue 2, 2025, Pages 391-420]
Artificial intelligence Modeling and Validating the Role of Artificial Intelligence in Enhancing the Export Capabilities of Electronics Industry Companies: A Mixed Approach [Volume 5, Issue 4, 2025, Pages 252-278]
Artificial intelligence An innovative model for implementing artificial intelligence in green marketing of organic products in Iraq: Opportunities and challenges [Volume 6, Issue 1, 2026]
Asian Productivity Organization Model Identifying the dimensions of the knowledge management model based on the Asian Productivity Organization model in the Fars Province Water and Wastewater Company [Volume 5, Issue 3, 2025, Pages 256-281]
Attitudinal Loyalty The role of perceived value and brand identity in improving customers' attitudinal loyalty [Volume 2, Issue 3, 2022, Pages 22-42]
Attitudinal Loyalty Presenting a model of factors affecting consumers' purchasing decisions at the purchase point using data-based theory [Volume 3, Issue 4, 2023, Pages 155-176]
Attitudinal Loyalty Evaluation of the five senses and the perceived value of customer loyalty in the insurance industry using the Fuzzy Hierarchy Analysis (FAHP) method. [Volume 5, Issue 2, 2025, Pages 21-46]
Attracting investors Designing a model for attracting sports investors with an economic-social security approach [Volume 5, Issue 1, 2025, Pages 222-240]
Attraction and Recruitment of human resources Designing the entrepreneurial government model in attracting and selecting public sector human resources [Volume 4, Issue 4, 2024, Pages 363-383]
Audit Modeling the quality of tax audit based on the acceptance of legal taxpayers in business [Volume 4, Issue 3, 2024, Pages 320-339]
Audit Quality Modeling the quality of tax audit based on the acceptance of legal taxpayers in business [Volume 4, Issue 3, 2024, Pages 320-339]
Automobile companies Identifying the effective dimensions and components on research and development strategies in domestic automobile companies [Volume 3, Issue 3, 2023, Pages 293-311]

B

B2B marketing Designing and explaining the model of artificial intelligence competencies on organizational performance considering B2B marketing capabilities [Volume 3, Issue 2, 2023, Pages 20-41]
Bandwagon effect A Reflection on Mediating Role of Bandwagon Effect and Status Consumption in the Effect of Consumer Materialism on Purchase Intention [Volume 6, Issue 1, 2026]
Banking Industry of Iran Identifying factors affecting the creation of brand identity in Iran's banking industry [Volume 4, Issue 1, 2024, Pages 442-470]
Banking System Identifying the dimensions and components of smart network governance in the country's banking system [Volume 3, Issue 1, 2023, Pages 25-56]
Banking System the design of co-branding model In banking industry [Volume 5, Issue 3, 2025, Pages 49-64]
Bank Melli Iran The Effect of Marketing Mix on Blockchain Technology with the Mediating Role of Perceived Usefulness [Volume 4, Issue 1, 2024, Pages 1-22]
Bankruptcy Investigating factors affecting the financial recovery of businesses admitted to the stock exchange [Volume 4, Issue 3, 2024, Pages 455-480]
Bankruptcy Designing a Model for Brand Engagement Value Creation through the Integration of Gamification Technology and Explainable Artificial Intelligence (XAI) [Volume 4, Issue 3, 2024, Pages 340-365]
Bankruptcy Risk The effect of profit management and business strategies on the company's bankruptcy risk [Volume 1, Issue 2, 2021, Pages 58-77]
Behavioral Bias Investigating the Relationship between Investors' Tendencies in the Insurance Industry with Emphasis on the Psychological Model [Volume 6, Issue 1, 2026]
Big Data Presenting a model of marketing processes with data-driven innovation capabilities in B2B companies [Volume 5, Issue 4, 2025, Pages 434-457]
Blockchain The application of blockchain with a comparative approach and its impact on risk, flexibility and internal control evaluation [Volume 4, Issue 2, 2024, Pages 118-138]
Blockchain technology The Effect of Marketing Mix on Blockchain Technology with the Mediating Role of Perceived Usefulness [Volume 4, Issue 1, 2024, Pages 1-22]
Blockchain technology The role of blockchain technology in building trust in customers in the marketing ecosystem [Volume 5, Issue 1, 2025, Pages 51-73]
Blockchain technology Factors affecting blockchain technology in routing-location of combined transportation in the Omnichannel distribution system [Volume 5, Issue 1, 2025, Pages 241-269]
Brand Development of the destination branding model based on tourism industry nostalgia [Volume 4, Issue 4, 2024, Pages 144-167]
Brand Presenting the model of customer participation with brands in social media with emphasis on cultural differences [Volume 4, Issue 1, 2024, Pages 142-171]
Brand Identifying the components of brand equity creation in Iran's clothing industry [Volume 5, Issue 2, 2025, Pages 270-293]
Brand Evaluating the role of environmental advertising on the use of eye movements towards the brand [Volume 4, Issue 4, 2024, Pages 434-452]
Brand Association Providing a model of consumer behavior in creating brand attachment with an emphasis on the packaging component of food industry companies [Volume 4, Issue 1, 2024, Pages 93-122]
Brand Association Identifying and prioritizing organizational capacities effective on brand positioning of food companies [Volume 5, Issue 1, 2025, Pages 1-28]
Brand Attachment Providing a model of consumer behavior in creating brand attachment with an emphasis on the packaging component of food industry companies [Volume 4, Issue 1, 2024, Pages 93-122]
Brand authenticity Investigating sales drivers in assessing the authenticity of emerging brands through deep neural network (DNN) measurement [Volume 5, Issue 4, 2025, Pages 184-200]
Brand Awareness Identifying the components of brand equity creation in Iran's clothing industry [Volume 5, Issue 2, 2025, Pages 270-293]
Brand Experience The impact of reducing customer confusion in choosing domestic automaker brands, based on brand quality and brand experience [Volume 6, Issue 1, 2026]
Brand identity creation Identifying factors affecting the creation of brand identity in Iran's banking industry [Volume 4, Issue 1, 2024, Pages 442-470]
Brand Image Branding of private banks with a focus on consumer behavior and emotional commitment [Volume 1, Issue 1, 2021, Pages 119-137]
Brand Image The effect of communication quality and brand image on customer loyalty with the mediating role of customer satisfaction: in Islamic Bank of Afghanistan [Volume 5, Issue 1, 2025, Pages 29-50]
Brand Image The intellectual paradigm and scientific mapping of brand image in International Researches [Volume 4, Issue 4, 2024, Pages 384-410]
Brand Image Antecedents and Consequences Brand Revitalization: A Meta-Synthesis Approach [Volume 5, Issue 1, 2025, Pages 400-425]
Branding Branding of private banks with a focus on consumer behavior and emotional commitment [Volume 1, Issue 1, 2021, Pages 119-137]
Branding Compilation of the native model of social media marketing for online stores [Volume 3, Issue 4, 2023, Pages 201-224]
Branding Presenting the fintech market development model with an emphasis on existing challenges and strategies [Volume 4, Issue 1, 2024, Pages 192-214]
Branding Modeling the construction of an efficient customer club for the quantitative and qualitative development of increasing customers in the banking system [Volume 4, Issue 2, 2024, Pages 252-270]
Branding Examining the communication model of customer participation and competitive business with social media based on brand in manufacturing and trading companies [Volume 4, Issue 3, 2024, Pages 52-72]
Branding Identifying factors affecting the creation of brand identity in Iran's banking industry [Volume 4, Issue 1, 2024, Pages 442-470]
Branding The intellectual paradigm and scientific mapping of brand image in International Researches [Volume 4, Issue 4, 2024, Pages 384-410]
Branding Designing the value creation model of Shahr Sabz branding for the tourism destination of Gilan province [Volume 5, Issue 2, 2025, Pages 370-390]
Brand love A structural model of the role of brand love in the impact of marketing stimuli on customer satisfaction [Volume 1, Issue 1, 2021, Pages 101-118]
Brand Loyalty Branding of private banks with a focus on consumer behavior and emotional commitment [Volume 1, Issue 1, 2021, Pages 119-137]
Brand Loyalty Investigating the effect of social media marketing on brand loyalty with the mediating role of trust and brand equity(Case study: Bank Mellat Isfahan branches) [Volume 1, Issue 2, 2021, Pages 39-57]
Brand Loyalty Identifying and prioritizing organizational capacities effective on brand positioning of food companies [Volume 5, Issue 1, 2025, Pages 1-28]
Brand Loyalty Presenting a model based on media and social networks in the management of intelligent electricity consumption [Volume 4, Issue 3, 2024, Pages 389-405]
Brand Loyalty Antecedents and Consequences Brand Revitalization: A Meta-Synthesis Approach [Volume 5, Issue 1, 2025, Pages 400-425]
Brand Management Designing a Digital Branding Pattern in Healthy Agricultural Products [Volume 4, Issue 2, 2024, Pages 139-168]
Brand Performance Branding of private banks with a focus on consumer behavior and emotional commitment [Volume 1, Issue 1, 2021, Pages 119-137]
Brand personality The intellectual paradigm and scientific mapping of brand image in International Researches [Volume 4, Issue 4, 2024, Pages 384-410]
Brand revival Antecedents and Consequences Brand Revitalization: A Meta-Synthesis Approach [Volume 5, Issue 1, 2025, Pages 400-425]
Brand Trust Investigating the effect of social media marketing on brand loyalty with the mediating role of trust and brand equity(Case study: Bank Mellat Isfahan branches) [Volume 1, Issue 2, 2021, Pages 39-57]
Brand value The Role of Marketing Efforts through Social Media and Brand Equity on Customer Reaction (Case Study: Hakopian Clothing Industry) [Volume 2, Issue 1, 2022, Pages 137-157]
Brand value Antecedents and Consequences Brand Revitalization: A Meta-Synthesis Approach [Volume 5, Issue 1, 2025, Pages 400-425]
Business Designing a model for international strategic renewal of pharmaceutical industry businesses [Volume 3, Issue 4, 2023, Pages 109-130]
Business Modeling the quality of tax audit based on the acceptance of legal taxpayers in business [Volume 4, Issue 3, 2024, Pages 320-339]
Business Identifying the skill requirements and academic characteristics appropriate to the business environment in the fourth industrial revolution [Volume 5, Issue 3, 2025, Pages 155-175]
Business Ethics Investigating the Relationship between Business Ethics and Corporate Social Responsibility: A Case Study of Internet Companies in the West of Mazandaran Province [Volume 1, Issue 1, 2021, Pages 61-80]
Business Intelligence Designing of a Framework for Applying Business Intelligence to Improve the Relationship between Academia and Industry [Volume 2, Issue 4, 2022, Pages 106-129]
Business Model Meta-synthesis of drivers of the circular business model [Volume 4, Issue 4, 2024, Pages 120-143]
Business Model Innovation The conceptual model of two-generational business model innovation in family firms: Case study of family firms in the publishing industry [Volume 5, Issue 4, 2025, Pages 64-94]
Business performance Investigating the Impact of Relation-based Marketing and E-Marketing Capabilities on the Commercial Performance of Internet Sales Sites [Volume 1, Issue 1, 2021, Pages 19-40]
Business performance Investigating the effect of market pro activeness on business performance with the mediating role of product innovation and knowledge sharing [Volume 5, Issue 3, 2025, Pages 26-48]
Business performance Presenting a model of marketing processes with data-driven innovation capabilities in B2B companies [Volume 5, Issue 4, 2025, Pages 434-457]
Business Processes The effect of knowledge management on organizational performance considering the mediating variable of business process management [Volume 3, Issue 4, 2023, Pages 1-19]
Business process management The effect of knowledge management on organizational performance considering the mediating variable of business process management [Volume 3, Issue 4, 2023, Pages 1-19]
Business Relations Presenting Iran's new economic diplomacy model with an export approach for neighboring countries with an emphasis on cultural and media diplomacy capacities [Volume 4, Issue 3, 2024, Pages 431-454]
Business Scope Designing and explaining the model of artificial intelligence competencies on organizational performance considering B2B marketing capabilities [Volume 3, Issue 2, 2023, Pages 20-41]
Business Strategies The effect of profit management and business strategies on the company's bankruptcy risk [Volume 1, Issue 2, 2021, Pages 58-77]
Business Strategies Identifying factors affecting the distribution strategy in the food industry with the attitude of marketing and online sales [Volume 4, Issue 4, 2024, Pages 337-362]
Business strategy Identifying the effective dimensions and components on research and development strategies in domestic automobile companies [Volume 3, Issue 3, 2023, Pages 293-311]

C

Capabilities The conceptual model of two-generational business model innovation in family firms: Case study of family firms in the publishing industry [Volume 5, Issue 4, 2025, Pages 64-94]
Capital budgeting Identifying the dimensions and components of uncertainty and risk and increasing flexibility in capital budgeting decisions with the investment option approach [Volume 5, Issue 2, 2025, Pages 189-223]
Capital Markets Identifying the dimensions and components of the financing policy evaluation model in Industrial enterprises in the north of Kerman province) [Volume 5, Issue 2, 2025, Pages 446-463]
Centralization Examining the effect of organizational structure on the complexity of value-based management [Volume 5, Issue 1, 2025, Pages 182-199]
Change Work Identifying Factors Affecting the Rise of the Gig Economy with The Meta-Synthesis Approach [Volume 5, Issue 3, 2025, Pages 65-97]
Circular business model Meta-synthesis of drivers of the circular business model [Volume 4, Issue 4, 2024, Pages 120-143]
Circular business model drivers Meta-synthesis of drivers of the circular business model [Volume 4, Issue 4, 2024, Pages 120-143]
Circular Economy Meta-synthesis of drivers of the circular business model [Volume 4, Issue 4, 2024, Pages 120-143]
Co-branding the design of co-branding model In banking industry [Volume 5, Issue 3, 2025, Pages 49-64]
Cognitive Resilience Entrepreneurial Metacognition Process in Founders of Knowledge-Based Businesses [(Articles in Press)]
Cognitive Self-Regulation Entrepreneurial Metacognition Process in Founders of Knowledge-Based Businesses [(Articles in Press)]
Commercialization Designing the commercialization model of knowledge-based products in the country's pharmaceutical industry [Volume 5, Issue 3, 2025, Pages 1-25]
Commercialization Identifying factors affecting the commercialization of products of knowledge-based companies based in science and technology parks and growth centers [Volume 4, Issue 4, 2024, Pages 24-42]
Companies active in the financial industry Designing and explaining the profit predictability assessment Model in Companies active in the financial industry [Volume 3, Issue 3, 2023, Pages 65-84]
Company performance The Role of Demand Management Strategies in Company Sustainability and Company Performance with the Mediation Role of Supply Chain Sustainability [Volume 5, Issue 4, 2025, Pages 113-137]
Company sustainability The Role of Demand Management Strategies in Company Sustainability and Company Performance with the Mediation Role of Supply Chain Sustainability [Volume 5, Issue 4, 2025, Pages 113-137]
Competence Presenting the model of managerial competencies of women in the industry (case study: Sabah Food Company) [Volume 4, Issue 2, 2024, Pages 458-482]
Competencies of artificial intelligence Designing and explaining the model of artificial intelligence competencies on organizational performance considering B2B marketing capabilities [Volume 3, Issue 2, 2023, Pages 20-41]
Competitive advantage Presenting the model of customer participation with brands in social media with emphasis on cultural differences [Volume 4, Issue 1, 2024, Pages 142-171]
Compulsive Buying from TV Design and Validation of Compulsive Buying Model of Consumers in TV Shopping Industry [Volume 3, Issue 4, 2023, Pages 42-71]
Computational thinking Presenting a model to analyze the impact of smart management on university sports with the mediating role of Internet of Things technology [Volume 6, Issue 1, 2026]
Consumer Behavior Branding of private banks with a focus on consumer behavior and emotional commitment [Volume 1, Issue 1, 2021, Pages 119-137]
Consumer Behavior Designing and explaining the behavior model of buyers of luxury goods centered on the gold market: a qualitative study [Volume 2, Issue 1, 2022, Pages 1-23]
Consumer Behavior Presenting a qualitative model of the use of social media influencers in the behavior of consumers in the luxury cosmetics industry [Volume 3, Issue 3, 2023, Pages 85-107]
Consumer Behavior Providing a model of consumer behavior in creating brand attachment with an emphasis on the packaging component of food industry companies [Volume 4, Issue 1, 2024, Pages 93-122]
Consumer Behavior Design and validation of consumer behavior model based on user-generated content in the banking industry [Volume 4, Issue 2, 2024, Pages 223-251]
Consumer Behavior The intellectual paradigm and scientific mapping of brand image in International Researches [Volume 4, Issue 4, 2024, Pages 384-410]
Consumer Behavior Design and validation of a sustainable marketing model based on consumer behavior management [Volume 5, Issue 3, 2025, Pages 131-154]
Consumer Behavior Presenting a consumer behavior model of product safety perception [Volume 5, Issue 4, 2025, Pages 323-342]
Consumer Behavior Designing a consumer behavior model for pregnant mothers in choosing a specialist doctor [Volume 6, Issue 1, 2026]
Consumer materialism A Reflection on Mediating Role of Bandwagon Effect and Status Consumption in the Effect of Consumer Materialism on Purchase Intention [Volume 6, Issue 1, 2026]
Consumers' purchase decision Presenting a model of factors affecting consumers' purchasing decisions at the purchase point using data-based theory [Volume 3, Issue 4, 2023, Pages 155-176]
Corporate Governance Design and validation of a corporate governance measurement model with an emphasis on physical asset management using a fuzzy Delphi approach and factor analysis. [Volume 6, Issue 1, 2026]
Cosmetics Presenting a qualitative model of the use of social media influencers in the behavior of consumers in the luxury cosmetics industry [Volume 3, Issue 3, 2023, Pages 85-107]
Counterproductive Behavior The Role of Intelligent Employee Behaviors in Hormozgan Province Tax Affairs Organization [Volume 5, Issue 1, 2025, Pages 137-156]
Creative Behavior Role of the Perceived Social Responsibility of the Company and the Psychological Mechanisms to Achieve the Employees' Creative Behavior (Case Study: Electro Kavir Company of Yazd) [Volume 4, Issue 4, 2024, Pages 97-119]
Creativity and innovation Providing a customer satisfaction model of non-attendance services in the social security organization [Volume 4, Issue 3, 2024, Pages 253-273]
Credit risk Identifying customer credit risk factors in public and private banks [Volume 6, Issue 1, 2026]
Cultural Characteristics Explaining the Influence of Local and Cultural Characteristics of Mazandaran Province on the Emergence and Continuity of Hybrid Entrepreneurship [Volume 5, Issue 2, 2025, Pages 1-20]
Cultural Differences Presenting the model of customer participation with brands in social media with emphasis on cultural differences [Volume 4, Issue 1, 2024, Pages 142-171]
Culture building Providing a customer satisfaction model of non-attendance services in the social security organization [Volume 4, Issue 3, 2024, Pages 253-273]
Customer Behavior Designing a model to improve the behavior of Iranian handicrafts e-commerce customers by increasing customer trust [Volume 4, Issue 2, 2024, Pages 91-117]
Customer commitment Investigating the relationship between customer experience components on commitment and customer engagement behaviors in the retail industry [Volume 4, Issue 2, 2024, Pages 169-200]
Customer engagement behaviors Investigating the relationship between customer experience components on commitment and customer engagement behaviors in the retail industry [Volume 4, Issue 2, 2024, Pages 169-200]
Customer Expectations Design and validation of consumer behavior model based on user-generated content in the banking industry [Volume 4, Issue 2, 2024, Pages 223-251]
Customer experience The effect of e-satisfaction and trust on online repurchase intention through the mediation of ease of use and moderation of customers' online experience [Volume 3, Issue 1, 2023, Pages 57-81]
Customer experience Providing a model of purchase intention and customer experience on customer behavior in virtual networks [Volume 4, Issue 3, 2024, Pages 274-297]
Customer experience Investigating the relationship between customer experience components on commitment and customer engagement behaviors in the retail industry [Volume 4, Issue 2, 2024, Pages 169-200]
Customer experience Investigating the impact of variety of e-retail delivery service options on customer retention [Volume 4, Issue 2, 2024, Pages 347-365]
Customer experience Modeling the experience of Iranian telecommunication company customers from commercial sales in line with their sustainability [Volume 4, Issue 2, 2024, Pages 438-457]
Customer experience Model analysis of factors affecting customer experience in the implementation of Generation 4.0 retail [Volume 6, Issue 1, 2026]
Customer Journey Illustration and evaluation of international research in the field of customer journey and analysis of research gaps [Volume 5, Issue 2, 2025, Pages 165-188]
Customer Management Presenting a consumer behavior model of product safety perception [Volume 5, Issue 4, 2025, Pages 323-342]
Customer Participation Presenting the model of customer participation with brands in social media with emphasis on cultural differences [Volume 4, Issue 1, 2024, Pages 142-171]
Customer Participation Modeling the experience of Iranian telecommunication company customers from commercial sales in line with their sustainability [Volume 4, Issue 2, 2024, Pages 438-457]
Customer Relationship Management Mediating role of organizational citizenship behavior in the relationship between employee empowerment and customer relationship management (case study of Kerman Melli Bank branches) [Volume 1, Issue 2, 2021, Pages 1-17]
Customer Relationship Management Identifying dimensions and components of acceptance of customer relationship management social systems by professional users using Web 2.0 technology [Volume 3, Issue 2, 2023, Pages 1-19]
Customer Relationship Management Designing a Customer Relationship Management Model Based on Artificial Intelligence in Digital Marketing of Services in the Health Tourism Industry [Volume 5, Issue 2, 2025, Pages 391-420]
Customer retention Investigating the impact of variety of e-retail delivery service options on customer retention [Volume 4, Issue 2, 2024, Pages 347-365]
Customer retention Modeling the experience of Iranian telecommunication company customers from commercial sales in line with their sustainability [Volume 4, Issue 2, 2024, Pages 438-457]
Customer Satisfaction A structural model of the role of brand love in the impact of marketing stimuli on customer satisfaction [Volume 1, Issue 1, 2021, Pages 101-118]
Customer Satisfaction Investigating the effect of the characteristics of second-hand goods platforms on brand loyalty intentions with the mediating role of customer satisfaction (the study of Divar and Shipour platform in Iran) [Volume 1, Issue 2, 2021, Pages 18-38]
Customer Satisfaction Investigating the perceived quality of electronic banking services and its relationship with the satisfaction of customers of Tejarat Bank of Mazandaran province [Volume 1, Issue 2, 2021, Pages 78-92]
Customer Satisfaction Analysis of the impact of the quality of service to the elderly on their loyalty through a Memorable experience and satisfaction among the elderly in 5-star hotels in Mashhad. [Volume 4, Issue 1, 2024, Pages 71-92]
Customer Satisfaction Providing a model of purchase intention and customer experience on customer behavior in virtual networks [Volume 4, Issue 3, 2024, Pages 274-297]
Customer Satisfaction Providing a customer satisfaction model of non-attendance services in the social security organization [Volume 4, Issue 3, 2024, Pages 253-273]
Customer Satisfaction Investigating and prioritizing the factors affecting the success of e-commerce using the best and worst (BWM) technique. [Volume 4, Issue 1, 2024, Pages 215-230]
Customer Satisfaction Design and validation of value-oriented strategic marketing model in Iranian airlines [Volume 4, Issue 4, 2024, Pages 214-237]
Customer Satisfaction The effect of communication quality and brand image on customer loyalty with the mediating role of customer satisfaction: in Islamic Bank of Afghanistan [Volume 5, Issue 1, 2025, Pages 29-50]
Customer Satisfaction Identifying the primary elements and components affecting electronic customer relationship management [Volume 5, Issue 2, 2025, Pages 70-94]
Customer Satisfaction Investigating the influential and susceptible factors of the policy-making model for creating added value in after-sales services in the Iranian automotive industry [Volume 5, Issue 4, 2025, Pages 162-183]
Customer Satisfaction Identifying and investigating the effectiveness of supply chain risk indicators of online business activities in the food industry using machine learning methods using the unit support vector algorithm [Volume 5, Issue 2, 2025, Pages 318-338]
Customer Satisfaction The impact of reducing customer confusion in choosing domestic automaker brands, based on brand quality and brand experience [Volume 6, Issue 1, 2026]
Cyber insurance Designing a cyber insurance implementation model using foundational data theory [Volume 4, Issue 1, 2024, Pages 39-70]

D

Data-driven Economy Investigating factors affecting the development of information technology-based businesses in Iran [Volume 2, Issue 1, 2022, Pages 49-72]
Data-driven innovation capability Presenting a model of marketing processes with data-driven innovation capabilities in B2B companies [Volume 5, Issue 4, 2025, Pages 434-457]
Data mining Designing of a Framework for Applying Business Intelligence to Improve the Relationship between Academia and Industry [Volume 2, Issue 4, 2022, Pages 106-129]
Deep Neural Network Investigating sales drivers in assessing the authenticity of emerging brands through deep neural network (DNN) measurement [Volume 5, Issue 4, 2025, Pages 184-200]
Delivery Points Identifying factors affecting delivery points, risk transfer and costs in international trade with an emphasis on Incoterms 2020 [Volume 4, Issue 3, 2024, Pages 105-140]
Demand forecasting Modeling and Validating the Role of Artificial Intelligence in Enhancing the Export Capabilities of Electronics Industry Companies: A Mixed Approach [Volume 5, Issue 4, 2025, Pages 252-278]
Demand Management Strategies The Role of Demand Management Strategies in Company Sustainability and Company Performance with the Mediation Role of Supply Chain Sustainability [Volume 5, Issue 4, 2025, Pages 113-137]
Development Designing and explaining the policy framework for the development of electric vehicles in Iran [Volume 4, Issue 1, 2024, Pages 172-191]
Development Presenting a model for developing employee cognitive trust in artificial intelligence [Volume 5, Issue 2, 2025, Pages 294-317]
Development Investigating the impact of design thinking and technological designs in supporting entrepreneurial ecosystems [Volume 5, Issue 4, 2025, Pages 361-379]
Development of banking Designing the dimensions of the maturity of the fourth industrial revolution in the supply chain of banking services and the development of digital banking with the foundation's data approach [Volume 5, Issue 1, 2025, Pages 444-470]
Development of consumer cooperatives Designing a development model for consumer cooperatives in Iran [Volume 5, Issue 4, 2025, Pages 343-360]
Digikala store Analysis of the effect of virtual store experience on customers' creativity by considering the mediating role of perceptual curiosity in Digikala online shopping stores [Volume 3, Issue 4, 2023, Pages 21-41]
Digital Banking Presenting the evaluation model of financial technology policies in National Bank of Iran [Volume 4, Issue 2, 2024, Pages 366-389]
Digital Banking Designing the dimensions of the maturity of the fourth industrial revolution in the supply chain of banking services and the development of digital banking with the foundation's data approach [Volume 5, Issue 1, 2025, Pages 444-470]
Digital currency Designing a model to identify factors for accepting cryptocurrencies by investors with a data-driven approach [Volume 5, Issue 3, 2025, Pages 429-452]
Digital entrepreneurship Designing an entrepreneurial model in the banking network with a digital technology approach [Volume 4, Issue 3, 2024, Pages 162-182]
Digital era Designing the behavioral model of managers in the digital age with the foundation's data approach [Volume 4, Issue 1, 2024, Pages 302-323]
Digital innovation Evaluating the level of digitalization of the innovation process with artificial intelligence approach in the digital transformation of knowledge-based companies [Volume 4, Issue 4, 2024, Pages 71-96]
Digital marketing A Concurrent Optimization of Knowledge Sharing and Customer Loyalty in Social Media under a Digital Marketing Approach [Volume 2, Issue 4, 2022, Pages 1-24]
Digital marketing Designing the pattern of causes and consequences in the implementation of digital marketing strategies in successful Iranian startups with Mixed method Research [Volume 3, Issue 3, 2023, Pages 129-157]
Digital marketing Designing a digital marketing environment model in global markets [Volume 3, Issue 3, 2023, Pages 246-263]
Digital marketing Presenting the model of digital markets for small and medium industries in Iran [Volume 5, Issue 3, 2025, Pages 201-236]
Digital marketing Digital marketing model for real estate development from the perspective of developers and identifying components and relationships between them [Volume 5, Issue 3, 2025, Pages 237-255]
Digital marketing Designing a Customer Relationship Management Model Based on Artificial Intelligence in Digital Marketing of Services in the Health Tourism Industry [Volume 5, Issue 2, 2025, Pages 391-420]
Digital Platform Modeling the Valuation of Myket Brand Using Weibull Distribution [(Articles in Press)]
Digitization Evaluating the level of digitalization of the innovation process with artificial intelligence approach in the digital transformation of knowledge-based companies [Volume 4, Issue 4, 2024, Pages 71-96]
Direct export The Impact of Sanctions’ Reduction and the Financial Strength of Companies on the Development of Garment Exports, Considering the Mediation Role of Direct and Indirect Exports. [Volume 4, Issue 3, 2024, Pages 1-26]
Disability Presenting a Paradigmatic Model for Empowering Entrepreneurial Skills with a Special Focus on People with Physical and Motor Disabilities [Volume 5, Issue 3, 2025, Pages 282-305]
Discontinuity A systematic review of the ambidexterity strategy in the development of the digital Economy [Volume 5, Issue 1, 2025, Pages 471-494]
Discourse Analysis Analyzing the discourse of tourism development with a justice-oriented and moderate approach [Volume 4, Issue 2, 2024, Pages 22-41]
Distribution Channel Designing the distribution channel selection system in the supply chain of the oil industry using the combination of adaptive neural-fuzzy network and meta-heuristic algorithms [Volume 3, Issue 3, 2023, Pages 198-228]
Distribution strategy Identifying factors affecting the distribution strategy in the food industry with the attitude of marketing and online sales [Volume 4, Issue 4, 2024, Pages 337-362]
Divar Investigating the effect of the characteristics of second-hand goods platforms on brand loyalty intentions with the mediating role of customer satisfaction (the study of Divar and Shipour platform in Iran) [Volume 1, Issue 2, 2021, Pages 18-38]
Dynamics The effect of gamification on brand co-creation in app-based businesses: investigating the mediating role of consumer engagement and the moderating role of hedonic and innovativeness [Volume 4, Issue 4, 2024, Pages 290-314]

E

Ease of Use The effect of e-satisfaction and trust on online repurchase intention through the mediation of ease of use and moderation of customers' online experience [Volume 3, Issue 1, 2023, Pages 57-81]
E-commerce platforms Evaluating the perceived effectiveness of e-commerce platforms on the perceived economic benefit of the consumer in predicting sustainable consumption in an epidemic [Volume 1, Issue 1, 2021, Pages 1-18]
Economic Advantage Evaluating the perceived effectiveness of e-commerce platforms on the perceived economic benefit of the consumer in predicting sustainable consumption in an epidemic [Volume 1, Issue 1, 2021, Pages 1-18]
Economic Development Presenting a model of ecotourism and sustainable tourism development with an emphasis on foreign exchange and economic development of Qeshm Island [Volume 4, Issue 3, 2024, Pages 27-51]
Economic Development Identifying factors affecting the commercialization of products of knowledge-based companies based in science and technology parks and growth centers [Volume 4, Issue 4, 2024, Pages 24-42]
Economic Development Designing the value creation model of Shahr Sabz branding for the tourism destination of Gilan province [Volume 5, Issue 2, 2025, Pages 370-390]
Economic Entrepreneurship Presenting a supportive model of law and Islamic jurisprudence for social and economic entrepreneurship [Volume 5, Issue 4, 2025, Pages 299-322]
Economic Growth Business targeting in Iran: a hybrid simulation-optimization approach [Volume 4, Issue 3, 2024, Pages 406-430]
Economic growth and development Sociological explanation of bottlenecks and challenges affecting the economic development of small and medium-sized enterprises with a data-based approach [Volume 5, Issue 2, 2025, Pages 224-244]
Economic security Designing a model for attracting sports investors with an economic-social security approach [Volume 5, Issue 1, 2025, Pages 222-240]
Economic Sociology Sociological explanation of bottlenecks and challenges affecting the economic development of small and medium-sized enterprises with a data-based approach [Volume 5, Issue 2, 2025, Pages 224-244]
Ecotourism Presenting a model of ecotourism and sustainable tourism development with an emphasis on foreign exchange and economic development of Qeshm Island [Volume 4, Issue 3, 2024, Pages 27-51]
Effective Advertisement Analysis of the Impact of Effectiveness of Media (Seda-va-Sima) Advertisement on the Extent of Consumers’ Urge to Consume National Commodities [Volume 4, Issue 4, 2024, Pages 453-473]
E-governance Designing a foresight model of electronic governance with organizational transparency of Bank Saderat managers of Tehran province [Volume 3, Issue 4, 2023, Pages 131-154]
Electric cars, Value creation, Scientometrics, Co-lexical occorance, Co-authorship analysis Scientometric analysis of the studies conducted in the field of electric vehicle business value creation based on articles indexed in WOS [Volume 5, Issue 4, 2025, Pages 1-24]
Electric Vehicle Designing and explaining the policy framework for the development of electric vehicles in Iran [Volume 4, Issue 1, 2024, Pages 172-191]
Electronic banking Investigating the perceived quality of electronic banking services and its relationship with the satisfaction of customers of Tejarat Bank of Mazandaran province [Volume 1, Issue 2, 2021, Pages 78-92]
Electronic banking Designing an entrepreneurial model in the banking network with a digital technology approach [Volume 4, Issue 3, 2024, Pages 162-182]
Electronic Commerce Designing an entrepreneurial model in the banking network with a digital technology approach [Volume 4, Issue 3, 2024, Pages 162-182]
Electronic Human Resource Management Designing an electronic human resources management model based on knowledge creation in knowledge-based companies [Volume 3, Issue 1, 2023, Pages 106-121]
E-marketing Investigating the Impact of Relation-based Marketing and E-Marketing Capabilities on the Commercial Performance of Internet Sales Sites [Volume 1, Issue 1, 2021, Pages 19-40]
Emotional Commitment Branding of private banks with a focus on consumer behavior and emotional commitment [Volume 1, Issue 1, 2021, Pages 119-137]
Employability Designing and explaining the improvement model of women's employability capacity with emphasis on the 7th development plan [Volume 4, Issue 4, 2024, Pages 238-261]
Employees Mediating role of organizational citizenship behavior in the relationship between employee empowerment and customer relationship management (case study of Kerman Melli Bank branches) [Volume 1, Issue 2, 2021, Pages 1-17]
Employer Value-creating factors in the professional relationship between the auditor and the employer in the auditing profession [Volume 4, Issue 2, 2024, Pages 390-411]
Employment capacity development Designing and explaining the improvement model of women's employability capacity with emphasis on the 7th development plan [Volume 4, Issue 4, 2024, Pages 238-261]
Employment Development Presenting the model of social entrepreneurship in the development of rural tourism in the target villages of Gilan province [Volume 4, Issue 4, 2024, Pages 1-23]
Empowering Mediating role of organizational citizenship behavior in the relationship between employee empowerment and customer relationship management (case study of Kerman Melli Bank branches) [Volume 1, Issue 2, 2021, Pages 1-17]
Empowerment Public sector working women's understanding of the organizational atmosphere in the path of employment and promotion [Volume 3, Issue 3, 2023, Pages 312-337]
Empowerment Presenting the model of managerial competencies of women in the industry (case study: Sabah Food Company) [Volume 4, Issue 2, 2024, Pages 458-482]
Empowerment Presenting a model to identify the role of social communication capital and the ability to take advantage of international business opportunities [Volume 5, Issue 2, 2025, Pages 464-486]
Empowerment Presenting a Paradigmatic Model for Empowering Entrepreneurial Skills with a Special Focus on People with Physical and Motor Disabilities [Volume 5, Issue 3, 2025, Pages 282-305]
Empowerment Presenting a model to analyze the impact of smart management on university sports with the mediating role of Internet of Things technology [Volume 6, Issue 1, 2026]
Empowerment Designing a Customer Relationship Management Model Based on Artificial Intelligence in Digital Marketing of Services in the Health Tourism Industry [Volume 5, Issue 2, 2025, Pages 391-420]
Energy Saving Identifying the Antecedents, Components, and Consequences of Smart Home Technology Adoption in Iraq [(Articles in Press)]
Entrepreneurial Earketing Providing an entrepreneurial marketing model based on teamwork with an emphasis on start-up companies [Volume 4, Issue 3, 2024, Pages 73-104]
Entrepreneurial Government Designing the entrepreneurial government model in attracting and selecting public sector human resources [Volume 4, Issue 4, 2024, Pages 363-383]
Entrepreneurial Opportunities Predictive factors' modeling of entrepreneurial opportunities in international companies [Volume 4, Issue 1, 2024, Pages 392-414]
Entrepreneurial Skills Presenting a Paradigmatic Model for Empowering Entrepreneurial Skills with a Special Focus on People with Physical and Motor Disabilities [Volume 5, Issue 3, 2025, Pages 282-305]
Entrepreneurship Providing an entrepreneurial marketing model based on teamwork with an emphasis on start-up companies [Volume 4, Issue 3, 2024, Pages 73-104]
Entrepreneurship Predictive factors' modeling of entrepreneurial opportunities in international companies [Volume 4, Issue 1, 2024, Pages 392-414]
Entrepreneurship Designing the entrepreneurial government model in attracting and selecting public sector human resources [Volume 4, Issue 4, 2024, Pages 363-383]
Entrepreneurship Presenting a Paradigmatic Model for Empowering Entrepreneurial Skills with a Special Focus on People with Physical and Motor Disabilities [Volume 5, Issue 3, 2025, Pages 282-305]
Entrepreneurship From Network to Innovation: Designing an Entrepreneurial Network Marketing Model in the Food Industry [Volume 6, Issue 1, 2026]
Entrepreneurship Entrepreneurial Metacognition Process in Founders of Knowledge-Based Businesses [(Articles in Press)]
Entrepreneurship Model Presenting a strategic entrepreneurship model in the field of urban e-governance [Volume 5, Issue 4, 2025, Pages 404-433]
Environmental Advertising Evaluating the role of environmental advertising on the use of eye movements towards the brand [Volume 4, Issue 4, 2024, Pages 434-452]
Environmental awareness Structural modeling of the impact of green transformational leadership on environmental performance with the mediating role of green human resource management and environmental awareness [Volume 2, Issue 3, 2022, Pages 82-108]
Environmental Concerns The effect of green transformational leadership on green behavior with the mediating role of green organizational culture and environmental concerns [Volume 1, Issue 2, 2021, Pages 93-113]
Environmental damage Presenting the entrepreneurship development model in the national oil refining industry with the approach of environmental damage prevention [Volume 4, Issue 1, 2024, Pages 231-249]
Environmental performance Structural equation modeling of the mediating role of green human resource management in the relationship between senior management's green commitment and environmental performance [Volume 2, Issue 1, 2022, Pages 114-136]
Environmental protection Designing and explaining the policy framework for the development of electric vehicles in Iran [Volume 4, Issue 1, 2024, Pages 172-191]
Environmental uncertainty Leveling the dimensions of the comprehensive risk management model considering the role of environmental uncertainty and legal transparency in the banking industry [Volume 5, Issue 3, 2025, Pages 330-353]
E-Retailing Investigating the impact of variety of e-retail delivery service options on customer retention [Volume 4, Issue 2, 2024, Pages 347-365]
E-Satisfaction The effect of e-satisfaction and trust on online repurchase intention through the mediation of ease of use and moderation of customers' online experience [Volume 3, Issue 1, 2023, Pages 57-81]
Ethical marketing The Impact of Ethical Marketing on Consumer Repurchase Intention with Emphasis on the Mediating Role of Brand Identity and Brand Equity (Case Study: Digikala Online Store) [Volume 1, Issue 1, 2021, Pages 81-100]
E-TRUST The effect of e-satisfaction and trust on online repurchase intention through the mediation of ease of use and moderation of customers' online experience [Volume 3, Issue 1, 2023, Pages 57-81]
European model of excellence The effectiveness of the knowledge management model based on the European model of excellence in improving the competitive position of Tejarat Bank [Volume 2, Issue 1, 2022, Pages 73-79]
Explanation of unfavorable risk Presenting a model to explain unfavorable risk and favorable risk according to psychological variables in predicting market fluctuations in the Iranian capital market. [Volume 4, Issue 2, 2024, Pages 271-301]
Export Providing a comprehensive framework for improving the export performance of small and medium Iranian companies [Volume 5, Issue 1, 2025, Pages 74-100]
External Capability Designing a model of effective marketing capabilities based on communication [Volume 4, Issue 4, 2024, Pages 411-433]

F

Family company The conceptual model of two-generational business model innovation in family firms: Case study of family firms in the publishing industry [Volume 5, Issue 4, 2025, Pages 64-94]
Financial benefits and costs Financial benefits and costs,sustainable supply chain,conditions of uncertainty,manufacturing companies. [Volume 3, Issue 3, 2023, Pages 41-64]
Financial Flexibility The application of blockchain with a comparative approach and its impact on risk, flexibility and internal control evaluation [Volume 4, Issue 2, 2024, Pages 118-138]
Financial health Investigating factors affecting the financial recovery of businesses admitted to the stock exchange [Volume 4, Issue 3, 2024, Pages 455-480]
Financial health Designing a Model for Brand Engagement Value Creation through the Integration of Gamification Technology and Explainable Artificial Intelligence (XAI) [Volume 4, Issue 3, 2024, Pages 340-365]
Financial Intelligence Investigating the effect of financial intelligence value on employees' risk taking with the mediating role of social capital [Volume 2, Issue 4, 2022, Pages 25-45]
Financial strength The Impact of Sanctions’ Reduction and the Financial Strength of Companies on the Development of Garment Exports, Considering the Mediation Role of Direct and Indirect Exports. [Volume 4, Issue 3, 2024, Pages 1-26]
Financial Technology The application of blockchain with a comparative approach and its impact on risk, flexibility and internal control evaluation [Volume 4, Issue 2, 2024, Pages 118-138]
Financial Technology Presenting the evaluation model of financial technology policies in National Bank of Iran [Volume 4, Issue 2, 2024, Pages 366-389]
Financing Identifying the dimensions and components of the financing policy evaluation model in Industrial enterprises in the north of Kerman province) [Volume 5, Issue 2, 2025, Pages 446-463]
Fintech A Model for Implementing New FinTechs in the Banking Industry (Peer-to-Peer Lending) [Volume 4, Issue 1, 2024, Pages 356-391]
Fintech Presenting the evaluation model of financial technology policies in National Bank of Iran [Volume 4, Issue 2, 2024, Pages 366-389]
Fintech The structural model of startup valuation with a focus on fintech startups [Volume 5, Issue 3, 2025, Pages 98-130]
Five Senses Presenting the customer loyalty model based on the five senses with the mediating role of perceived value in the insurance industry [Volume 3, Issue 4, 2023, Pages 315-336]
Five Senses Evaluation of the five senses and the perceived value of customer loyalty in the insurance industry using the Fuzzy Hierarchy Analysis (FAHP) method. [Volume 5, Issue 2, 2025, Pages 21-46]
Food Industry Identifying the determinants of green product branding, a model for Iran's food industry [Volume 3, Issue 4, 2023, Pages 89-108]
Food Industry From Network to Innovation: Designing an Entrepreneurial Network Marketing Model in the Food Industry [Volume 6, Issue 1, 2026]
Foreign Exchange Production Presenting a model of ecotourism and sustainable tourism development with an emphasis on foreign exchange and economic development of Qeshm Island [Volume 4, Issue 3, 2024, Pages 27-51]
Foresight Designing a foresight model of electronic governance with organizational transparency of Bank Saderat managers of Tehran province [Volume 3, Issue 4, 2023, Pages 131-154]
Formalization Examining the effect of organizational structure on the complexity of value-based management [Volume 5, Issue 1, 2025, Pages 182-199]
Fourth Industrial Revolution Designing the strategic model of online banking relational marketing in the fourth industrial revolution with the foundation's data approach. [Volume 4, Issue 4, 2024, Pages 262-289]
Fourth Industrial Revolution Identifying the skill requirements and academic characteristics appropriate to the business environment in the fourth industrial revolution [Volume 5, Issue 3, 2025, Pages 155-175]
Fourth Industrial Revolution Designing the dimensions of the maturity of the fourth industrial revolution in the supply chain of banking services and the development of digital banking with the foundation's data approach [Volume 5, Issue 1, 2025, Pages 444-470]
Functional Capability Designing a model of effective marketing capabilities based on communication [Volume 4, Issue 4, 2024, Pages 411-433]
Fundamental innovation Presenting the basic and strategic innovation model in petrochemical design and construction companies [Volume 2, Issue 2, 2022, Pages 51-75]
Future research Possible scenarios of sustainable supply chain in dairy industry with future research approach [Volume 4, Issue 2, 2024, Pages 201-222]
Fuzzy AHP Method A Concurrent Optimization of Knowledge Sharing and Customer Loyalty in Social Media under a Digital Marketing Approach [Volume 2, Issue 4, 2022, Pages 1-24]
Fuzzy logic The effect of environmental stimuli on the implementation of the agility policy in logistics villages of Tehran province [Volume 3, Issue 4, 2023, Pages 296-314]

G

Gamification The effect of gamification on brand co-creation in app-based businesses: investigating the mediating role of consumer engagement and the moderating role of hedonic and innovativeness [Volume 4, Issue 4, 2024, Pages 290-314]
Garment export development The Impact of Sanctions’ Reduction and the Financial Strength of Companies on the Development of Garment Exports, Considering the Mediation Role of Direct and Indirect Exports. [Volume 4, Issue 3, 2024, Pages 1-26]
Genetic Pattern The combination of genetic algorithm in the optimization of the stock portfolio in the financial decision of investors [Volume 3, Issue 4, 2023, Pages 73-88]
Geographic information system Geomarketing, the superiority of the place element from the marketing mix, case study: the expansion plan of the garment stores in districts of Tehran [Volume 3, Issue 3, 2023, Pages 24-40]
Geomarketing Geomarketing, the superiority of the place element from the marketing mix, case study: the expansion plan of the garment stores in districts of Tehran [Volume 3, Issue 3, 2023, Pages 24-40]
Gig Economy Identifying Factors Affecting the Rise of the Gig Economy with The Meta-Synthesis Approach [Volume 5, Issue 3, 2025, Pages 65-97]
Gig Workforce Identifying Factors Affecting the Rise of the Gig Economy with The Meta-Synthesis Approach [Volume 5, Issue 3, 2025, Pages 65-97]
Goal Programming Designing a supplier rating model and allocating the optimal purchase amount [Volume 2, Issue 3, 2022, Pages 109-136]
Gold Market Designing and explaining the behavior model of buyers of luxury goods centered on the gold market: a qualitative study [Volume 2, Issue 1, 2022, Pages 1-23]
Governance Presenting a strategic entrepreneurship model in the field of urban e-governance [Volume 5, Issue 4, 2025, Pages 404-433]
Green branding Identifying the determinants of green product branding, a model for Iran's food industry [Volume 3, Issue 4, 2023, Pages 89-108]
Green commitment of senior management Structural equation modeling of the mediating role of green human resource management in the relationship between senior management's green commitment and environmental performance [Volume 2, Issue 1, 2022, Pages 114-136]
Green Human Resource Management Structural equation modeling of the mediating role of green human resource management in the relationship between senior management's green commitment and environmental performance [Volume 2, Issue 1, 2022, Pages 114-136]
Green Human Resource Management Structural modeling of the impact of green transformational leadership on environmental performance with the mediating role of green human resource management and environmental awareness [Volume 2, Issue 3, 2022, Pages 82-108]
Green Human Resources Management Presenting a model of green human resources management with a metacombinatiion approach [Volume 3, Issue 1, 2023, Pages 122-145]
Green management Modeling the structural equations of the effects of green management tools on sustainable behavior in the hotel industry [Volume 2, Issue 1, 2022, Pages 90-113]
Green marketing An innovative model for implementing artificial intelligence in green marketing of organic products in Iraq: Opportunities and challenges [Volume 6, Issue 1, 2026]
Green marketing mix Investigating the mixed effect of green marketing on sustainable consumption with the mediating role of green shopping [Volume 2, Issue 2, 2022, Pages 99-125]
Green organizational culture The effect of green transformational leadership on green behavior with the mediating role of green organizational culture and environmental concerns [Volume 1, Issue 2, 2021, Pages 93-113]
Gross Domestic Product Explaining the model of value creation of tax income and gross domestic product based on tax system reforms [Volume 4, Issue 2, 2024, Pages 412-437]

H

Handicrafts Designing a model to improve the behavior of Iranian handicrafts e-commerce customers by increasing customer trust [Volume 4, Issue 2, 2024, Pages 91-117]
Health tourism Designing a Customer Relationship Management Model Based on Artificial Intelligence in Digital Marketing of Services in the Health Tourism Industry [Volume 5, Issue 2, 2025, Pages 391-420]
Healthy Agricultural Products Designing a Digital Branding Pattern in Healthy Agricultural Products [Volume 4, Issue 2, 2024, Pages 139-168]
Hedonic The effect of gamification on brand co-creation in app-based businesses: investigating the mediating role of consumer engagement and the moderating role of hedonic and innovativeness [Volume 4, Issue 4, 2024, Pages 290-314]
Hotel features The effect of hotel features performance on e-mouth marketing behaviors (Case study of Kish Island hotels) [Volume 1, Issue 1, 2021, Pages 41-60]
Hotel performance The effect of hotel features performance on e-mouth marketing behaviors (Case study of Kish Island hotels) [Volume 1, Issue 1, 2021, Pages 41-60]
Human capital Explaining the effective variables in measuring intellectual capital and providing the optimal model [Volume 4, Issue 3, 2024, Pages 141-161]
Human capital Designing a virtual banking business model in Iran with a scenario planning approach in the horizon of 2036 [Volume 5, Issue 1, 2025, Pages 373-399]
Human factors Identifying the primary elements and components affecting electronic customer relationship management [Volume 5, Issue 2, 2025, Pages 70-94]
Human Resource Management Practices Prediction of Innovative Job Performance in Payame Noor University, Yazd Province [Volume 2, Issue 2, 2022, Pages 1-15]
Hybrid Entrepreneurship Explaining the Influence of Local and Cultural Characteristics of Mazandaran Province on the Emergence and Continuity of Hybrid Entrepreneurship [Volume 5, Issue 2, 2025, Pages 1-20]

I

Idea management Technology valuation strategies of Iranian startups [Volume 3, Issue 3, 2023, Pages 180-197]
Incoterms Identifying factors affecting delivery points, risk transfer and costs in international trade with an emphasis on Incoterms 2020 [Volume 4, Issue 3, 2024, Pages 105-140]
Indirect export The Impact of Sanctions’ Reduction and the Financial Strength of Companies on the Development of Garment Exports, Considering the Mediation Role of Direct and Indirect Exports. [Volume 4, Issue 3, 2024, Pages 1-26]
Industrial strategies Designing the alignment model of petrochemical projects with the country's industrial strategies in the Ministry of Petroleum [Volume 4, Issue 1, 2024, Pages 347-364]
Industry 4.0 A systematic review of the ambidexterity strategy in the development of the digital Economy [Volume 5, Issue 1, 2025, Pages 471-494]
Industry Development Providing effective innovative strategies in the development of cosmetics industry with emphasis on international entrepreneurship [Volume 4, Issue 3, 2024, Pages 209-228]
Inflation Business targeting in Iran: a hybrid simulation-optimization approach [Volume 4, Issue 3, 2024, Pages 406-430]
Information technology Investigating factors affecting the development of information technology-based businesses in Iran [Volume 2, Issue 1, 2022, Pages 49-72]
Information technology Examining the role of using electronic marketing and information technology in the business of Minoo food industry in the period of economic recession [Volume 3, Issue 1, 2023, Pages 82-105]
Information technology The impact of strategic alignment of information technology on international success: The mediating role of innovation culture in small and medium-sized enterprises [Volume 5, Issue 3, 2025, Pages 406-428]
Infrastructures Providing a customer satisfaction model of non-attendance services in the social security organization [Volume 4, Issue 3, 2024, Pages 253-273]
Innovation Presenting the entrepreneurship development model in the national oil refining industry with the approach of environmental damage prevention [Volume 4, Issue 1, 2024, Pages 231-249]
Innovation A Model for Implementing New FinTechs in the Banking Industry (Peer-to-Peer Lending) [Volume 4, Issue 1, 2024, Pages 356-391]
Innovation Providing effective innovative strategies in the development of cosmetics industry with emphasis on international entrepreneurship [Volume 4, Issue 3, 2024, Pages 209-228]
Innovation The structural model of startup valuation with a focus on fintech startups [Volume 5, Issue 3, 2025, Pages 98-130]
Innovation Examining the effect of organizational structure on the complexity of value-based management [Volume 5, Issue 1, 2025, Pages 182-199]
Innovation Culture The impact of strategic alignment of information technology on international success: The mediating role of innovation culture in small and medium-sized enterprises [Volume 5, Issue 3, 2025, Pages 406-428]
Innovation Process Evaluating the level of digitalization of the innovation process with artificial intelligence approach in the digital transformation of knowledge-based companies [Volume 4, Issue 4, 2024, Pages 71-96]
Innovation Strategies Providing effective innovative strategies in the development of cosmetics industry with emphasis on international entrepreneurship [Volume 4, Issue 3, 2024, Pages 209-228]
Innovativeness consumer The effect of gamification on brand co-creation in app-based businesses: investigating the mediating role of consumer engagement and the moderating role of hedonic and innovativeness [Volume 4, Issue 4, 2024, Pages 290-314]
Institutional Factors Applying the metacombination approach in order to design the native model of new product development [Volume 4, Issue 3, 2024, Pages 229-252]
Intangible Assets Explaining the effective variables in measuring intellectual capital and providing the optimal model [Volume 4, Issue 3, 2024, Pages 141-161]
Intelligence The Role of Intelligent Employee Behaviors in Hormozgan Province Tax Affairs Organization [Volume 5, Issue 1, 2025, Pages 137-156]
Internal Capability Designing a model of effective marketing capabilities based on communication [Volume 4, Issue 4, 2024, Pages 411-433]
Internal Marketing Presenting the internal evaluation model on the performance of the banking industry based on the data theory method of the foundation [Volume 4, Issue 1, 2024, Pages 23-38]
International entrepreneurship Providing effective innovative strategies in the development of cosmetics industry with emphasis on international entrepreneurship [Volume 4, Issue 3, 2024, Pages 209-228]
Internationalization Designing a model for international strategic renewal of pharmaceutical industry businesses [Volume 3, Issue 4, 2023, Pages 109-130]
International Market Providing a comprehensive framework for improving the export performance of small and medium Iranian companies [Volume 5, Issue 1, 2025, Pages 74-100]
International Success The impact of strategic alignment of information technology on international success: The mediating role of innovation culture in small and medium-sized enterprises [Volume 5, Issue 3, 2025, Pages 406-428]
International Trade Designing a virtual banking business model in Iran with a scenario planning approach in the horizon of 2036 [Volume 5, Issue 1, 2025, Pages 373-399]
International Trading Identifying factors affecting delivery points, risk transfer and costs in international trade with an emphasis on Incoterms 2020 [Volume 4, Issue 3, 2024, Pages 105-140]
Internet Sales Sites Investigating the Impact of Relation-based Marketing and E-Marketing Capabilities on the Commercial Performance of Internet Sales Sites [Volume 1, Issue 1, 2021, Pages 19-40]
Investment Identifying the drivers affecting the future of investment in the Iranian Social Security Organization, emphasizing the role of technology [Volume 5, Issue 3, 2025, Pages 306-329]
Investment Attraction Identifying the effective dimensions and components on research and development strategies in domestic automobile companies [Volume 3, Issue 3, 2023, Pages 293-311]
Investor behavior Modeling factors affecting the corporate profit response coefficient by combining behavioral finance components [Volume 5, Issue 1, 2025, Pages 270-302]
Investor behavior Designing a model to identify factors for accepting cryptocurrencies by investors with a data-driven approach [Volume 5, Issue 3, 2025, Pages 429-452]
Investors The combination of genetic algorithm in the optimization of the stock portfolio in the financial decision of investors [Volume 3, Issue 4, 2023, Pages 73-88]
Investor Sentiment Investigating the Relationship between Investors' Tendencies in the Insurance Industry with Emphasis on the Psychological Model [Volume 6, Issue 1, 2026]
Iran's defense industries Identifying the Components of the Open Innovation Maturity Model in Iran's Defense Industries based on Meta-Synthesis Method [Volume 3, Issue 3, 2023, Pages 158-179]
Iron ore Predicting the effect of effective factors in determining the price of iron ore, using the method of neural fuzzy networks [Volume 5, Issue 2, 2025, Pages 119-143]
Islamic Jurisprudence Presenting a supportive model of law and Islamic jurisprudence for social and economic entrepreneurship [Volume 5, Issue 4, 2025, Pages 299-322]
IT-based businesses Investigating factors affecting the development of information technology-based businesses in Iran [Volume 2, Issue 1, 2022, Pages 49-72]
IT Economy Investigating factors affecting the development of information technology-based businesses in Iran [Volume 2, Issue 1, 2022, Pages 49-72]

K

Keywords: Brand Co-Creation Behavior of consumer The effect of gamification on brand co-creation in app-based businesses: investigating the mediating role of consumer engagement and the moderating role of hedonic and innovativeness [Volume 4, Issue 4, 2024, Pages 290-314]
Knowledge The effectiveness of the knowledge management model based on the European model of excellence in improving the competitive position of Tejarat Bank [Volume 2, Issue 1, 2022, Pages 73-79]
Knowledge base Designing an electronic human resources management model based on knowledge creation in knowledge-based companies [Volume 3, Issue 1, 2023, Pages 106-121]
Knowledge-based Prediction of Innovative Job Performance in Payame Noor University, Yazd Province [Volume 2, Issue 2, 2022, Pages 1-15]
Knowledge-based companies Identifying the Components of the Open Innovation Maturity Model in Iran's Defense Industries based on Meta-Synthesis Method [Volume 3, Issue 3, 2023, Pages 158-179]
Knowledge-Based Economy Identifying factors affecting the commercialization of products of knowledge-based companies based in science and technology parks and growth centers [Volume 4, Issue 4, 2024, Pages 24-42]
Knowledge-Based Leadership Identifying the dimensions of the knowledge management model based on the Asian Productivity Organization model in the Fars Province Water and Wastewater Company [Volume 5, Issue 3, 2025, Pages 256-281]
Knowledge Commercialization A model for measuring and valuing technical knowledge in halal food industries [Volume 3, Issue 4, 2023, Pages 177-200]
Knowledge Management The effectiveness of the knowledge management model based on the European model of excellence in improving the competitive position of Tejarat Bank [Volume 2, Issue 1, 2022, Pages 73-79]
Knowledge Management A phenomenological study of knowledge concealment in country water and sewage engineering company [Volume 4, Issue 2, 2024, Pages 71-94]
Knowledge Management The effect of knowledge management on organizational performance considering the mediating variable of business process management [Volume 3, Issue 4, 2023, Pages 1-19]
Knowledge Management Designing supply chain scenarios and investigating how it affects relevant variables in the National Company of Southern Oil-bearing Regions [Volume 4, Issue 1, 2024, Pages 250-278]
Knowledge Management Presentation of knowledge sharing model in Bank Maskan Iran [Volume 4, Issue 1, 2024, Pages 324-346]
Knowledge Management A Model for Implementing New FinTechs in the Banking Industry (Peer-to-Peer Lending) [Volume 4, Issue 1, 2024, Pages 356-391]
Knowledge Management Identifying the dimensions of the knowledge management model based on the Asian Productivity Organization model in the Fars Province Water and Wastewater Company [Volume 5, Issue 3, 2025, Pages 256-281]

L

Lars supply chain Designing a causal model of factors affecting the Lars supply chain [Volume 4, Issue 2, 2024, Pages 42-70]
Laws Components of stakeholder participation to create value in the banking industry in East Azerbaijan Agricultural Bank [Volume 4, Issue 4, 2024, Pages 186-213]
Lean supply chain Designing a causal model of factors affecting the Lars supply chain [Volume 4, Issue 2, 2024, Pages 42-70]
Lean supply chain Designing a model for international strategic renewal of pharmaceutical industry businesses [Volume 3, Issue 4, 2023, Pages 109-130]
Legal The pattern of institutional factors related to the level of implementation of redistributive policies(Study case: Iran's state-owned specialized trading mother company) [Volume 2, Issue 4, 2022, Pages 83-105]
Legal Support Designing a development model for consumer cooperatives in Iran [Volume 5, Issue 4, 2025, Pages 343-360]
Life Insurance Presenting the customer loyalty model based on the five senses with the mediating role of perceived value in the insurance industry [Volume 3, Issue 4, 2023, Pages 315-336]
Local Attributes Explaining the Influence of Local and Cultural Characteristics of Mazandaran Province on the Emergence and Continuity of Hybrid Entrepreneurship [Volume 5, Issue 2, 2025, Pages 1-20]
Localization Applying the metacombination approach in order to design the native model of new product development [Volume 4, Issue 3, 2024, Pages 229-252]
Logistics Villages The effect of environmental stimuli on the implementation of the agility policy in logistics villages of Tehran province [Volume 3, Issue 4, 2023, Pages 296-314]
Loyalty Investigating the influential and susceptible factors of the policy-making model for creating added value in after-sales services in the Iranian automotive industry [Volume 5, Issue 4, 2025, Pages 162-183]
Luxury Goods Designing and explaining the behavior model of buyers of luxury goods centered on the gold market: a qualitative study [Volume 2, Issue 1, 2022, Pages 1-23]

M

Management Design and validation of a sustainable marketing model based on consumer behavior management [Volume 5, Issue 3, 2025, Pages 131-154]
Management dashboard Presenting a dashboard framework model based on human resource productivity management [Volume 5, Issue 4, 2025, Pages 95-112]
Managerial factors Applying the metacombination approach in order to design the native model of new product development [Volume 4, Issue 3, 2024, Pages 229-252]
Managers' The effect of personality traits on managers' risk tolerance [Volume 5, Issue 3, 2025, Pages 453-470]
Managing the Relationship with Electronic Customers" The Impact of Electronic Customer Relationship Management on Marketing Performance with the Analysis of the Mediating Role of Product Innovation and Emphasis on Customer Knowledge [Volume 3, Issue 2, 2023, Pages 42-61]
Manufacturing Companies Structural equation modeling of the mediating role of green human resource management in the relationship between senior management's green commitment and environmental performance [Volume 2, Issue 1, 2022, Pages 114-136]
Manufacturing Companies Financial benefits and costs,sustainable supply chain,conditions of uncertainty,manufacturing companies. [Volume 3, Issue 3, 2023, Pages 41-64]
Maritime Transportation Identifying factors affecting value creation in maritime transportation through government smart services [Volume 5, Issue 4, 2025, Pages 138-161]
Market Development Strategies Presenting the fintech market development model with an emphasis on existing challenges and strategies [Volume 4, Issue 1, 2024, Pages 192-214]
Marketing Designing and explaining the behavior model of buyers of luxury goods centered on the gold market: a qualitative study [Volume 2, Issue 1, 2022, Pages 1-23]
Marketing Identification of Dimensions and Components of Customer Marketing of Iran's Tourism Industry with a Quality Method [Volume 2, Issue 4, 2022, Pages 46-60]
Marketing Presenting a qualitative model of the use of social media influencers in the behavior of consumers in the luxury cosmetics industry [Volume 3, Issue 3, 2023, Pages 85-107]
Marketing Designing the pattern of causes and consequences in the implementation of digital marketing strategies in successful Iranian startups with Mixed method Research [Volume 3, Issue 3, 2023, Pages 129-157]
Marketing Designing a foresight model of electronic governance with organizational transparency of Bank Saderat managers of Tehran province [Volume 3, Issue 4, 2023, Pages 131-154]
Marketing Presenting the internal evaluation model on the performance of the banking industry based on the data theory method of the foundation [Volume 4, Issue 1, 2024, Pages 23-38]
Marketing Presenting the fintech market development model with an emphasis on existing challenges and strategies [Volume 4, Issue 1, 2024, Pages 192-214]
Marketing Explanation and validation of the coordination model of the marketing and sales department in the insurance industry in Iran [Volume 4, Issue 1, 2024, Pages 123-141]
Marketing Providing an entrepreneurial marketing model based on teamwork with an emphasis on start-up companies [Volume 4, Issue 3, 2024, Pages 73-104]
Marketing The Role of Marketing Efforts through Social Media and Brand Equity on Customer Reaction (Case Study: Hakopian Clothing Industry) [Volume 2, Issue 1, 2022, Pages 137-157]
Marketing Providing a development model for the effectiveness of persuasive advertising in social networks [Volume 4, Issue 3, 2024, Pages 183-208]
Marketing Identifying factors affecting the distribution strategy in the food industry with the attitude of marketing and online sales [Volume 4, Issue 4, 2024, Pages 337-362]
Marketing Presenting the model of digital markets for small and medium industries in Iran [Volume 5, Issue 3, 2025, Pages 201-236]
Marketing Digital marketing model for real estate development from the perspective of developers and identifying components and relationships between them [Volume 5, Issue 3, 2025, Pages 237-255]
Marketing Identifying and explaining the medical tourism marketing model with an emphasis on the quality of medical services Qualitative approach: phenomenology [Volume 6, Issue 1, 2026]
Marketing Capabilities Design and Validation of Compulsive Buying Model of Consumers in TV Shopping Industry [Volume 3, Issue 4, 2023, Pages 42-71]
Marketing Capabilities Key Capabilities for Success in the Marketing Performance of Small and Medium-Sized Enterprises (SMEs) [Volume 6, Issue 1, 2026]
Marketing Capability Prioritization Key Capabilities for Success in the Marketing Performance of Small and Medium-Sized Enterprises (SMEs) [Volume 6, Issue 1, 2026]
Marketing Communications Designing a new marketing communication model and its impact on consumer purchasing behavior in online retail stores [Volume 6, Issue 1, 2026]
Marketing mix Geomarketing, the superiority of the place element from the marketing mix, case study: the expansion plan of the garment stores in districts of Tehran [Volume 3, Issue 3, 2023, Pages 24-40]
Marketing mix The Effect of Marketing Mix on Blockchain Technology with the Mediating Role of Perceived Usefulness [Volume 4, Issue 1, 2024, Pages 1-22]
Marketing model Modeling the construction of an efficient customer club for the quantitative and qualitative development of increasing customers in the banking system [Volume 4, Issue 2, 2024, Pages 252-270]
Marketing model From Network to Innovation: Designing an Entrepreneurial Network Marketing Model in the Food Industry [Volume 6, Issue 1, 2026]
Marketing Performance Key Capabilities for Success in the Marketing Performance of Small and Medium-Sized Enterprises (SMEs) [Volume 6, Issue 1, 2026]
Marketing, Return marketing, Customer Loyalty, Customer Validation, Customer Value Presenting a retention marketing strategy with a customer credit determination approach using neural network data mining [Volume 5, Issue 4, 2025, Pages 380-403]
Marketing strategy Presenting the model of customer participation with brands in social media with emphasis on cultural differences [Volume 4, Issue 1, 2024, Pages 142-171]
Marketing strategy Presenting the fintech market development model with an emphasis on existing challenges and strategies [Volume 4, Issue 1, 2024, Pages 192-214]
Marketing strategy Providing an entrepreneurial marketing model based on teamwork with an emphasis on start-up companies [Volume 4, Issue 3, 2024, Pages 73-104]
Marketing strategy Influential and Affective Factors of Marketing to Tourism Industry Customers in Iran with the Fuzzy Dematel Technique Approach [Volume 5, Issue 1, 2025, Pages 345-372]
Market Intelligence Designing the commercialization model of knowledge-based products in the country's pharmaceutical industry [Volume 5, Issue 3, 2025, Pages 1-25]
Market Orientation The mediating role of market orientation in the relationship between social skills and organizational entrepreneurship in Nab Steel Company [Volume 2, Issue 2, 2022, Pages 34-50]
Market pro activeness Investigating the effect of market pro activeness on business performance with the mediating role of product innovation and knowledge sharing [Volume 5, Issue 3, 2025, Pages 26-48]
Market Reaction Modeling factors affecting the corporate profit response coefficient by combining behavioral finance components [Volume 5, Issue 1, 2025, Pages 270-302]
Mathematical Modeling A Concurrent Optimization of Knowledge Sharing and Customer Loyalty in Social Media under a Digital Marketing Approach [Volume 2, Issue 4, 2022, Pages 1-24]
Maturity of open innovation Identifying the Components of the Open Innovation Maturity Model in Iran's Defense Industries based on Meta-Synthesis Method [Volume 3, Issue 3, 2023, Pages 158-179]
Maturity of smart governance Designing a model for measuring the maturity of smart governance with the hybrid method [Volume 5, Issue 1, 2025, Pages 426-443]
Mazandaran Province Explaining the Influence of Local and Cultural Characteristics of Mazandaran Province on the Emergence and Continuity of Hybrid Entrepreneurship [Volume 5, Issue 2, 2025, Pages 1-20]
Mechanics The effect of gamification on brand co-creation in app-based businesses: investigating the mediating role of consumer engagement and the moderating role of hedonic and innovativeness [Volume 4, Issue 4, 2024, Pages 290-314]
Media Analysis of the Impact of Effectiveness of Media (Seda-va-Sima) Advertisement on the Extent of Consumers’ Urge to Consume National Commodities [Volume 4, Issue 4, 2024, Pages 453-473]
Medical tourism Identifying and explaining the medical tourism marketing model with an emphasis on the quality of medical services Qualitative approach: phenomenology [Volume 6, Issue 1, 2026]
Megaproject Identifying a Theoretical Framework for Megaprojects Success and Failure Factors: A Meta-Synthesis Approach [Volume 3, Issue 4, 2023, Pages 225-244]
Mental image Modeling the structural equations of the effects of green management tools on sustainable behavior in the hotel industry [Volume 2, Issue 1, 2022, Pages 90-113]
Meta-Synthesis Meta-synthesis of drivers of the circular business model [Volume 4, Issue 4, 2024, Pages 120-143]
Meta-Synthesis Identifying a Theoretical Framework for Megaprojects Success and Failure Factors: A Meta-Synthesis Approach [Volume 3, Issue 4, 2023, Pages 225-244]
Meta-Synthesis Approach Identifying Factors Affecting the Rise of the Gig Economy with The Meta-Synthesis Approach [Volume 5, Issue 3, 2025, Pages 65-97]
Minoo food industry Examining the role of using electronic marketing and information technology in the business of Minoo food industry in the period of economic recession [Volume 3, Issue 1, 2023, Pages 82-105]
Mixed Approach Identifying the needs of customers in providing services through electronic channels with a mixed approach (case study: Bank Mellat customers in Ilam city) [Volume 2, Issue 1, 2022, Pages 24-48]
Monte Carlo simulation Modeling the Valuation of Myket Brand Using Weibull Distribution [(Articles in Press)]
Multi-criteria decision making Geomarketing, the superiority of the place element from the marketing mix, case study: the expansion plan of the garment stores in districts of Tehran [Volume 3, Issue 3, 2023, Pages 24-40]
Myket Modeling the Valuation of Myket Brand Using Weibull Distribution [(Articles in Press)]

N

Network Governance Identifying the dimensions and components of smart network governance in the country's banking system [Volume 3, Issue 1, 2023, Pages 25-56]
Networking Modeling the commercialization drivers of artificial intelligence-based knowledge in high-tech startups [Volume 5, Issue 2, 2025, Pages 95-118]
Network Marketing From Network to Innovation: Designing an Entrepreneurial Network Marketing Model in the Food Industry [Volume 6, Issue 1, 2026]
Neural Network Predicting the effect of effective factors in determining the price of iron ore, using the method of neural fuzzy networks [Volume 5, Issue 2, 2025, Pages 119-143]
Neural Networks Investigating factors affecting the financial recovery of businesses admitted to the stock exchange [Volume 4, Issue 3, 2024, Pages 455-480]
Neural Networks Designing a Model for Brand Engagement Value Creation through the Integration of Gamification Technology and Explainable Artificial Intelligence (XAI) [Volume 4, Issue 3, 2024, Pages 340-365]
New economic diplomacy Presenting Iran's new economic diplomacy model with an export approach for neighboring countries with an emphasis on cultural and media diplomacy capacities [Volume 4, Issue 3, 2024, Pages 431-454]
New Technologies A Model for Implementing New FinTechs in the Banking Industry (Peer-to-Peer Lending) [Volume 4, Issue 1, 2024, Pages 356-391]
Normative The pattern of institutional factors related to the level of implementation of redistributive policies(Study case: Iran's state-owned specialized trading mother company) [Volume 2, Issue 4, 2022, Pages 83-105]
Nostalgia Development of the destination branding model based on tourism industry nostalgia [Volume 4, Issue 4, 2024, Pages 144-167]

O

Offshore The effect of strategic supply chain management on the performance and orientation of the supply chain by analyzing the mediating role of resilience (A case study of the offshore sector of the oil industry) [Volume 2, Issue 3, 2022, Pages 61-81]
Oil Industry The effect of strategic supply chain management on the performance and orientation of the supply chain by analyzing the mediating role of resilience (A case study of the offshore sector of the oil industry) [Volume 2, Issue 3, 2022, Pages 61-81]
Oil Industry Designing the distribution channel selection system in the supply chain of the oil industry using the combination of adaptive neural-fuzzy network and meta-heuristic algorithms [Volume 3, Issue 3, 2023, Pages 198-228]
Oil Products Presenting the entrepreneurship development model in the national oil refining industry with the approach of environmental damage prevention [Volume 4, Issue 1, 2024, Pages 231-249]
Online Redistribution Collaborative Platforms Investigating the effect of the characteristics of second-hand goods platforms on brand loyalty intentions with the mediating role of customer satisfaction (the study of Divar and Shipour platform in Iran) [Volume 1, Issue 2, 2021, Pages 18-38]
Online sales Identifying factors affecting the distribution strategy in the food industry with the attitude of marketing and online sales [Volume 4, Issue 4, 2024, Pages 337-362]
Online Store Compilation of the native model of social media marketing for online stores [Volume 3, Issue 4, 2023, Pages 201-224]
Open Innovation Investigating the impact of open enablers on the agility of selected small and medium enterprises in Yazd Industrial Estate [Volume 5, Issue 2, 2025, Pages 47-69]
Operational Capability Presenting the basic and strategic innovation model in petrochemical design and construction companies [Volume 2, Issue 2, 2022, Pages 51-75]
Operational Capability Designing a model of effective marketing capabilities based on communication [Volume 4, Issue 4, 2024, Pages 411-433]
Optimal order allocation Designing a supplier rating model and allocating the optimal purchase amount [Volume 2, Issue 3, 2022, Pages 109-136]
Organic Products An innovative model for implementing artificial intelligence in green marketing of organic products in Iraq: Opportunities and challenges [Volume 6, Issue 1, 2026]
Organizational Agility The mediating role of organizational agility in the relationship between outsourcing and organizational productivity in gas company [Volume 2, Issue 2, 2022, Pages 16-33]
Organizational Capacities Identifying and prioritizing organizational capacities effective on brand positioning of food companies [Volume 5, Issue 1, 2025, Pages 1-28]
Organizational Culture Designing a model of institutionalization of organizational culture based on synergy in the tourism holding of Parsian Hotels Group [Volume 4, Issue 2, 2024, Pages 323-346]
Organizational Development the design of co-branding model In banking industry [Volume 5, Issue 3, 2025, Pages 49-64]
Organizational Entrepreneurship The mediating role of market orientation in the relationship between social skills and organizational entrepreneurship in Nab Steel Company [Volume 2, Issue 2, 2022, Pages 34-50]
Organizational Excellence Model The effectiveness of the knowledge management model based on the European model of excellence in improving the competitive position of Tejarat Bank [Volume 2, Issue 1, 2022, Pages 73-79]
Organizational Factors A Model for Implementing New FinTechs in the Banking Industry (Peer-to-Peer Lending) [Volume 4, Issue 1, 2024, Pages 356-391]
Organizational Factors Presenting a dashboard framework model based on human resource productivity management [Volume 5, Issue 4, 2025, Pages 95-112]
Organizational Justice Presenting a model of the influence of psychological ownership and risk with the mediating role of organizational justice, organizational commitment, and job satisfaction. [Volume 5, Issue 1, 2025, Pages 325-344]
Organizational Knowledge Human Resources Identifying the dimensions of the knowledge management model based on the Asian Productivity Organization model in the Fars Province Water and Wastewater Company [Volume 5, Issue 3, 2025, Pages 256-281]
Organizational paradox The effect of organization paradox on stability mechanisms with the mediating role of ambidexterity of learning [Volume 3, Issue 1, 2023, Pages 1-24]
Organizational Productivity The mediating role of organizational agility in the relationship between outsourcing and organizational productivity in gas company [Volume 2, Issue 2, 2022, Pages 16-33]
Organizational Structure Designing a model of talent management in the parent company of thermal power [Volume 3, Issue 3, 2023, Pages 229-245]
Organizational Structure Examining the effect of organizational structure on the complexity of value-based management [Volume 5, Issue 1, 2025, Pages 182-199]
Organizational Transparency Designing a foresight model of electronic governance with organizational transparency of Bank Saderat managers of Tehran province [Volume 3, Issue 4, 2023, Pages 131-154]
Outsourcing The mediating role of organizational agility in the relationship between outsourcing and organizational productivity in gas company [Volume 2, Issue 2, 2022, Pages 16-33]

P

Packaging Providing a model of consumer behavior in creating brand attachment with an emphasis on the packaging component of food industry companies [Volume 4, Issue 1, 2024, Pages 93-122]
Packaging industry Measuring and Scaling the Technolgical Catch- up Technological Model in the Iranian Packaging Industry [Volume 5, Issue 3, 2025, Pages 471-487]
Parsian Hotel Designing a model of institutionalization of organizational culture based on synergy in the tourism holding of Parsian Hotels Group [Volume 4, Issue 2, 2024, Pages 323-346]
Patient Experience Identifying and explaining the medical tourism marketing model with an emphasis on the quality of medical services Qualitative approach: phenomenology [Volume 6, Issue 1, 2026]
Perceived Social Responsibility Role of the Perceived Social Responsibility of the Company and the Psychological Mechanisms to Achieve the Employees' Creative Behavior (Case Study: Electro Kavir Company of Yazd) [Volume 4, Issue 4, 2024, Pages 97-119]
Perceived Usefulness The Effect of Marketing Mix on Blockchain Technology with the Mediating Role of Perceived Usefulness [Volume 4, Issue 1, 2024, Pages 1-22]
Performance Evaluation Providing a performance management model based on BSC and EFQM models in mining and industrial companies throughout Gohar [Volume 5, Issue 2, 2025, Pages 144-164]
Performance Evaluation Design and validation of a corporate governance measurement model with an emphasis on physical asset management using a fuzzy Delphi approach and factor analysis. [Volume 6, Issue 1, 2026]
Performance improvement Providing a comprehensive framework for improving the export performance of small and medium Iranian companies [Volume 5, Issue 1, 2025, Pages 74-100]
Performance Management Providing a performance management model based on BSC and EFQM models in mining and industrial companies throughout Gohar [Volume 5, Issue 2, 2025, Pages 144-164]
Personality causes Design and Validation of Compulsive Buying Model of Consumers in TV Shopping Industry [Volume 3, Issue 4, 2023, Pages 42-71]
Pharmaceutical brand reputation Presenting a brand reputation model to increase the brand equity of the pharmaceutical industry [Volume 5, Issue 4, 2025, Pages 201-226]
Pharmaceutical industry Designing a model for international strategic renewal of pharmaceutical industry businesses [Volume 3, Issue 4, 2023, Pages 109-130]
Pharmaceutical industry Designing the commercialization model of knowledge-based products in the country's pharmaceutical industry [Volume 5, Issue 3, 2025, Pages 1-25]
Phenomenology Identifying and explaining the medical tourism marketing model with an emphasis on the quality of medical services Qualitative approach: phenomenology [Volume 6, Issue 1, 2026]
Physical and Motor Disabilities Presenting a Paradigmatic Model for Empowering Entrepreneurial Skills with a Special Focus on People with Physical and Motor Disabilities [Volume 5, Issue 3, 2025, Pages 282-305]
Physical Asset Management Design and validation of a corporate governance measurement model with an emphasis on physical asset management using a fuzzy Delphi approach and factor analysis. [Volume 6, Issue 1, 2026]
Policy making Designing and explaining the policy framework for the development of electric vehicles in Iran [Volume 4, Issue 1, 2024, Pages 172-191]
Political Behavior The Role of Intelligent Employee Behaviors in Hormozgan Province Tax Affairs Organization [Volume 5, Issue 1, 2025, Pages 137-156]
Portfolio management Presenting the model of portfolio management in investment funds based on behavioral financial variables [Volume 4, Issue 4, 2024, Pages 315-336]
Positive Emotion The Role of Different Emotional States of Customers on Food Preferences [Volume 4, Issue 1, 2024, Pages 441-415]
Positive Emotion Investigating Different Situations of Customers' Food Choice Preferences in Shopping Malls [Volume 5, Issue 3, 2025, Pages 354-380]
Power of Brand Community Designing a Digital Branding Pattern in Healthy Agricultural Products [Volume 4, Issue 2, 2024, Pages 139-168]
Press Presenting the use model of mass communication media writers from internal and external social networks [Volume 5, Issue 4, 2025, Pages 279-298]
Pricing Strategies An innovative model for implementing artificial intelligence in green marketing of organic products in Iraq: Opportunities and challenges [Volume 6, Issue 1, 2026]
Process Optimization Design and validation of a corporate governance measurement model with an emphasis on physical asset management using a fuzzy Delphi approach and factor analysis. [Volume 6, Issue 1, 2026]
Productivity Presenting a dashboard framework model based on human resource productivity management [Volume 5, Issue 4, 2025, Pages 95-112]
Product Quality Presenting a consumer behavior model of product safety perception [Volume 5, Issue 4, 2025, Pages 323-342]
Product Quality Identifying and investigating the effectiveness of supply chain risk indicators of online business activities in the food industry using machine learning methods using the unit support vector algorithm [Volume 5, Issue 2, 2025, Pages 318-338]
Product safety Presenting a consumer behavior model of product safety perception [Volume 5, Issue 4, 2025, Pages 323-342]
Professional thinking Presenting a model to analyze the impact of smart management on university sports with the mediating role of Internet of Things technology [Volume 6, Issue 1, 2026]
Profit Forecasting Comparison of RW and PW models in profit forecasting for small and medium companies [Volume 3, Issue 2, 2023, Pages 62-79]
Profit Management The effect of profit management and business strategies on the company's bankruptcy risk [Volume 1, Issue 2, 2021, Pages 58-77]
Promotional Game The Role of Flow Theory in Viral Promotional Advergames: An exploration of Forwarding the Game and Sharing Personal Data [Volume 3, Issue 2, 2023, Pages 80-109]
Psychological causes Design and Validation of Compulsive Buying Model of Consumers in TV Shopping Industry [Volume 3, Issue 4, 2023, Pages 42-71]
Psychological factors Investigating the Relationship between Investors' Tendencies in the Insurance Industry with Emphasis on the Psychological Model [Volume 6, Issue 1, 2026]
Psychological Resilience Presenting a suitable model for psychological resilience of employees of stock exchange brokerages in Tehran [Volume 2, Issue 3, 2022, Pages 43-60]
Psychological Variables Presenting a model to explain unfavorable risk and favorable risk according to psychological variables in predicting market fluctuations in the Iranian capital market. [Volume 4, Issue 2, 2024, Pages 271-301]
Purchase Intention A Reflection on Mediating Role of Bandwagon Effect and Status Consumption in the Effect of Consumer Materialism on Purchase Intention [Volume 6, Issue 1, 2026]
PW model Comparison of RW and PW models in profit forecasting for small and medium companies [Volume 3, Issue 2, 2023, Pages 62-79]

R

Real Estate Digital marketing model for real estate development from the perspective of developers and identifying components and relationships between them [Volume 5, Issue 3, 2025, Pages 237-255]
Re-employment Designing a model for re-employment of employees during retirement (Study case: Ministry of Education) [Volume 4, Issue 2, 2024, Pages 1-21]
Relational marketing Designing the strategic model of online banking relational marketing in the fourth industrial revolution with the foundation's data approach. [Volume 4, Issue 4, 2024, Pages 262-289]
Reliability Investigating the perceived quality of electronic banking services and its relationship with the satisfaction of customers of Tejarat Bank of Mazandaran province [Volume 1, Issue 2, 2021, Pages 78-92]
Repurchase Intention The effect of social responsibility on consumer's repurchase intention according to the mediating role of brand personality and reputation (case study: Digikala online store) [Volume 2, Issue 3, 2022, Pages 1-21]
Repurchase Intention The effect of e-satisfaction and trust on online repurchase intention through the mediation of ease of use and moderation of customers' online experience [Volume 3, Issue 1, 2023, Pages 57-81]
Research and development strategies Identifying the effective dimensions and components on research and development strategies in domestic automobile companies [Volume 3, Issue 3, 2023, Pages 293-311]
Resilience Presenting a suitable model for psychological resilience of employees of stock exchange brokerages in Tehran [Volume 2, Issue 3, 2022, Pages 43-60]
Resilience The effect of strategic supply chain management on the performance and orientation of the supply chain by analyzing the mediating role of resilience (A case study of the offshore sector of the oil industry) [Volume 2, Issue 3, 2022, Pages 61-81]
Responsibility The effect of personality traits on managers' risk tolerance [Volume 5, Issue 3, 2025, Pages 453-470]
Retail Investigating the relationship between customer experience components on commitment and customer engagement behaviors in the retail industry [Volume 4, Issue 2, 2024, Pages 169-200]
Retail Model analysis of factors affecting customer experience in the implementation of Generation 4.0 retail [Volume 6, Issue 1, 2026]
Retirement Designing a model for re-employment of employees during retirement (Study case: Ministry of Education) [Volume 4, Issue 2, 2024, Pages 1-21]
Risk Identification Identifying the dimensions and components of uncertainty and risk and increasing flexibility in capital budgeting decisions with the investment option approach [Volume 5, Issue 2, 2025, Pages 189-223]
Risk Management Explanation and validation of the coordination model of the marketing and sales department in the insurance industry in Iran [Volume 4, Issue 1, 2024, Pages 123-141]
Risk Management Leveling the dimensions of the comprehensive risk management model considering the role of environmental uncertainty and legal transparency in the banking industry [Volume 5, Issue 3, 2025, Pages 330-353]
Risk Management Identifying and investigating the effectiveness of supply chain risk indicators of online business activities in the food industry using machine learning methods using the unit support vector algorithm [Volume 5, Issue 2, 2025, Pages 318-338]
Risk Taking Investigating the effect of financial intelligence value on employees' risk taking with the mediating role of social capital [Volume 2, Issue 4, 2022, Pages 25-45]
Risk-Taking The effect of personality traits on managers' risk tolerance [Volume 5, Issue 3, 2025, Pages 453-470]
Risk Transfer Points Identifying factors affecting delivery points, risk transfer and costs in international trade with an emphasis on Incoterms 2020 [Volume 4, Issue 3, 2024, Pages 105-140]
Rural Presenting the model of social entrepreneurship in the development of rural tourism in the target villages of Gilan province [Volume 4, Issue 4, 2024, Pages 1-23]
RW model Comparison of RW and PW models in profit forecasting for small and medium companies [Volume 3, Issue 2, 2023, Pages 62-79]

S

Sales Explanation and validation of the coordination model of the marketing and sales department in the insurance industry in Iran [Volume 4, Issue 1, 2024, Pages 123-141]
Sales drivers Investigating sales drivers in assessing the authenticity of emerging brands through deep neural network (DNN) measurement [Volume 5, Issue 4, 2025, Pages 184-200]
Sales promotion Presenting the local model of increasing the market share in Iran's dairy industry with a qualitative approach [Volume 4, Issue 2, 2024, Pages 302-322]
Sanctions’ Reduction The Impact of Sanctions’ Reduction and the Financial Strength of Companies on the Development of Garment Exports, Considering the Mediation Role of Direct and Indirect Exports. [Volume 4, Issue 3, 2024, Pages 1-26]
Satisfaction Modeling the structural equations of the effects of green management tools on sustainable behavior in the hotel industry [Volume 2, Issue 1, 2022, Pages 90-113]
Scenario Planning Possible scenarios of sustainable supply chain in dairy industry with future research approach [Volume 4, Issue 2, 2024, Pages 201-222]
Scientometrics Illustration and evaluation of international research in the field of customer journey and analysis of research gaps [Volume 5, Issue 2, 2025, Pages 165-188]
Second-hand Goods Brand Loyalty Investigating the effect of the characteristics of second-hand goods platforms on brand loyalty intentions with the mediating role of customer satisfaction (the study of Divar and Shipour platform in Iran) [Volume 1, Issue 2, 2021, Pages 18-38]
Seda-va-Sima Analysis of the Impact of Effectiveness of Media (Seda-va-Sima) Advertisement on the Extent of Consumers’ Urge to Consume National Commodities [Volume 4, Issue 4, 2024, Pages 453-473]
Service characteristics Identifying the needs of customers in providing services through electronic channels with a mixed approach (case study: Bank Mellat customers in Ilam city) [Volume 2, Issue 1, 2022, Pages 24-48]
Service diversity Investigating the impact of variety of e-retail delivery service options on customer retention [Volume 4, Issue 2, 2024, Pages 347-365]
Service Quality Investigating the perceived quality of electronic banking services and its relationship with the satisfaction of customers of Tejarat Bank of Mazandaran province [Volume 1, Issue 2, 2021, Pages 78-92]
Service Quality Identification of Dimensions and Components of Customer Marketing of Iran's Tourism Industry with a Quality Method [Volume 2, Issue 4, 2022, Pages 46-60]
Service Quality Presenting the tourism industry development model emphasizing the role of media management with a mixed approach [Volume 3, Issue 2, 2023, Pages 103-131]
Service Quality Investigating the impact of variety of e-retail delivery service options on customer retention [Volume 4, Issue 2, 2024, Pages 347-365]
Sharing Personal Data The Role of Flow Theory in Viral Promotional Advergames: An exploration of Forwarding the Game and Sharing Personal Data [Volume 3, Issue 2, 2023, Pages 80-109]
Sheipour Investigating the effect of the characteristics of second-hand goods platforms on brand loyalty intentions with the mediating role of customer satisfaction (the study of Divar and Shipour platform in Iran) [Volume 1, Issue 2, 2021, Pages 18-38]
Shopping experience Analysis of the effect of virtual store experience on customers' creativity by considering the mediating role of perceptual curiosity in Digikala online shopping stores [Volume 3, Issue 4, 2023, Pages 21-41]
Signaling Theory Modeling factors affecting the corporate profit response coefficient by combining behavioral finance components [Volume 5, Issue 1, 2025, Pages 270-302]
Simulation Business targeting in Iran: a hybrid simulation-optimization approach [Volume 4, Issue 3, 2024, Pages 406-430]
Skill Training Identifying the skill requirements and academic characteristics appropriate to the business environment in the fourth industrial revolution [Volume 5, Issue 3, 2025, Pages 155-175]
Small and Medium Enterprises Comparison of RW and PW models in profit forecasting for small and medium companies [Volume 3, Issue 2, 2023, Pages 62-79]
Small and Medium Enterprises Providing a comprehensive framework for improving the export performance of small and medium Iranian companies [Volume 5, Issue 1, 2025, Pages 74-100]
Small and Medium Enterprises Investigating the impact of open enablers on the agility of selected small and medium enterprises in Yazd Industrial Estate [Volume 5, Issue 2, 2025, Pages 47-69]
Small and Medium Enterprises Designing a strategic co-creation model using social media in small and medium-sized industrial businesses [Volume 5, Issue 2, 2025, Pages 339-369]
Small and Medium Industries Presenting the model of digital markets for small and medium industries in Iran [Volume 5, Issue 3, 2025, Pages 201-236]
Small and Medium-Sized Enterprises Sociological explanation of bottlenecks and challenges affecting the economic development of small and medium-sized enterprises with a data-based approach [Volume 5, Issue 2, 2025, Pages 224-244]
Small and Medium-Sized Enterprises Key Capabilities for Success in the Marketing Performance of Small and Medium-Sized Enterprises (SMEs) [Volume 6, Issue 1, 2026]
Small and Medium-Sized Enterprises The impact of strategic alignment of information technology on international success: The mediating role of innovation culture in small and medium-sized enterprises [Volume 5, Issue 3, 2025, Pages 406-428]
Smart economic competition Designing a model for measuring the maturity of smart governance with the hybrid method [Volume 5, Issue 1, 2025, Pages 426-443]
Smart home technology Identifying the Antecedents, Components, and Consequences of Smart Home Technology Adoption in Iraq [(Articles in Press)]
Smart Management Presenting the Model of Effective Factors on Smart Governance in the Country [Volume 4, Issue 1, 2024, Pages 279-301]
Smart Management Factors affecting blockchain technology in routing-location of combined transportation in the Omnichannel distribution system [Volume 5, Issue 1, 2025, Pages 241-269]
Smart Services Designing a Customer Relationship Management Model Based on Artificial Intelligence in Digital Marketing of Services in the Health Tourism Industry [Volume 5, Issue 2, 2025, Pages 391-420]
Smart Technology Designing a smart tourism model with a hybrid approach [Volume 5, Issue 1, 2025, Pages 303-324]
Smart Tourism Designing a smart tourism model with a hybrid approach [Volume 5, Issue 1, 2025, Pages 303-324]
Smart tourism destination Designing a smart tourism model with a hybrid approach [Volume 5, Issue 1, 2025, Pages 303-324]
SMEs Key Capabilities for Success in the Marketing Performance of Small and Medium-Sized Enterprises (SMEs) [Volume 6, Issue 1, 2026]
Social Capital Investigating the effect of financial intelligence value on employees' risk taking with the mediating role of social capital [Volume 2, Issue 4, 2022, Pages 25-45]
Social Capital Presenting a model to identify the role of social communication capital and the ability to take advantage of international business opportunities [Volume 5, Issue 2, 2025, Pages 464-486]
Social Consequences Designing the entrepreneurial government model in attracting and selecting public sector human resources [Volume 4, Issue 4, 2024, Pages 363-383]
Social entrepreneurship Presenting the model of social entrepreneurship in the development of rural tourism in the target villages of Gilan province [Volume 4, Issue 4, 2024, Pages 1-23]
Social entrepreneurship Presenting a supportive model of law and Islamic jurisprudence for social and economic entrepreneurship [Volume 5, Issue 4, 2025, Pages 299-322]
Socialization Presenting a model of factors affecting the socialization of artificial technologies [Volume 5, Issue 2, 2025, Pages 245-269]
Social Marketing Compilation of the native model of social media marketing for online stores [Volume 3, Issue 4, 2023, Pages 201-224]
Social Media A Concurrent Optimization of Knowledge Sharing and Customer Loyalty in Social Media under a Digital Marketing Approach [Volume 2, Issue 4, 2022, Pages 1-24]
Social Media Presenting a qualitative model of the use of social media influencers in the behavior of consumers in the luxury cosmetics industry [Volume 3, Issue 3, 2023, Pages 85-107]
Social Media Designing the pattern of causes and consequences in the implementation of digital marketing strategies in successful Iranian startups with Mixed method Research [Volume 3, Issue 3, 2023, Pages 129-157]
Social Media Compilation of the native model of social media marketing for online stores [Volume 3, Issue 4, 2023, Pages 201-224]
Social Media Examining the communication model of customer participation and competitive business with social media based on brand in manufacturing and trading companies [Volume 4, Issue 3, 2024, Pages 52-72]
Social Media The Role of Marketing Efforts through Social Media and Brand Equity on Customer Reaction (Case Study: Hakopian Clothing Industry) [Volume 2, Issue 1, 2022, Pages 137-157]
Social Media Providing a development model for the effectiveness of persuasive advertising in social networks [Volume 4, Issue 3, 2024, Pages 183-208]
Social Media Designing a strategic co-creation model using social media in small and medium-sized industrial businesses [Volume 5, Issue 2, 2025, Pages 339-369]
Social Media Presenting the use model of mass communication media writers from internal and external social networks [Volume 5, Issue 4, 2025, Pages 279-298]
Social Media Designing a new marketing communication model and its impact on consumer purchasing behavior in online retail stores [Volume 6, Issue 1, 2026]
Social Media Marketing Investigating the effect of social media marketing on brand loyalty with the mediating role of trust and brand equity(Case study: Bank Mellat Isfahan branches) [Volume 1, Issue 2, 2021, Pages 39-57]
Social Networks Presenting the model of customer participation with brands in social media with emphasis on cultural differences [Volume 4, Issue 1, 2024, Pages 142-171]
Social Networks Presentation of knowledge sharing model in Bank Maskan Iran [Volume 4, Issue 1, 2024, Pages 324-346]
Social Networks Providing a development model for the effectiveness of persuasive advertising in social networks [Volume 4, Issue 3, 2024, Pages 183-208]
Social Networks Providing a model of emotional and rational appeals in video marketing based on social networks [Volume 4, Issue 3, 2024, Pages 298-319]
Social Networks Presenting a model based on media and social networks in the management of intelligent electricity consumption [Volume 4, Issue 3, 2024, Pages 389-405]
Social Networks Presenting the use model of mass communication media writers from internal and external social networks [Volume 5, Issue 4, 2025, Pages 279-298]
Social Support The effect of social support and economic empowerment of women on family social development with the mediating role of life satisfaction [Volume 3, Issue 1, 2023, Pages 146-164]
Social Systems Identifying dimensions and components of acceptance of customer relationship management social systems by professional users using Web 2.0 technology [Volume 3, Issue 2, 2023, Pages 1-19]
Social Values An analysis on the promotion of tax compliance using the meta-combination method [Volume 3, Issue 4, 2023, Pages 271-295]
Sociological analysis Sociological analysis of the scenarios of the business environment of Isfahan province with the future research approach of 2029 horizon [Volume 5, Issue 1, 2025, Pages 101-136]
Sponsors Designing a model for attracting sports investors with an economic-social security approach [Volume 5, Issue 1, 2025, Pages 222-240]
Stakeholder participation Components of stakeholder participation to create value in the banking industry in East Azerbaijan Agricultural Bank [Volume 4, Issue 4, 2024, Pages 186-213]
Stakeholders Components of stakeholder participation to create value in the banking industry in East Azerbaijan Agricultural Bank [Volume 4, Issue 4, 2024, Pages 186-213]
Startup Designing the pattern of causes and consequences in the implementation of digital marketing strategies in successful Iranian startups with Mixed method Research [Volume 3, Issue 3, 2023, Pages 129-157]
Startup Technology valuation strategies of Iranian startups [Volume 3, Issue 3, 2023, Pages 180-197]
Startup The structural model of startup valuation with a focus on fintech startups [Volume 5, Issue 3, 2025, Pages 98-130]
Startups The relationship between factors affecting the development of industrial startups using methodology Fuzzy cognitive mapping [Volume 4, Issue 4, 2024, Pages 43-70]
Status Consumption A Reflection on Mediating Role of Bandwagon Effect and Status Consumption in the Effect of Consumer Materialism on Purchase Intention [Volume 6, Issue 1, 2026]
Stock Exchange Investigating factors affecting the financial recovery of businesses admitted to the stock exchange [Volume 4, Issue 3, 2024, Pages 455-480]
Stock Exchange Designing a Model for Brand Engagement Value Creation through the Integration of Gamification Technology and Explainable Artificial Intelligence (XAI) [Volume 4, Issue 3, 2024, Pages 340-365]
Stock portfolio The combination of genetic algorithm in the optimization of the stock portfolio in the financial decision of investors [Volume 3, Issue 4, 2023, Pages 73-88]
Strategic Presenting a strategic entrepreneurship model in the field of urban e-governance [Volume 5, Issue 4, 2025, Pages 404-433]
Strategic Alignment The impact of strategic alignment of information technology on international success: The mediating role of innovation culture in small and medium-sized enterprises [Volume 5, Issue 3, 2025, Pages 406-428]
Strategic Capability Designing a model of effective marketing capabilities based on communication [Volume 4, Issue 4, 2024, Pages 411-433]
Strategic co-creation Designing a strategic co-creation model using social media in small and medium-sized industrial businesses [Volume 5, Issue 2, 2025, Pages 339-369]
Strategic Innovation Presenting the basic and strategic innovation model in petrochemical design and construction companies [Volume 2, Issue 2, 2022, Pages 51-75]
Strategic Marketing Design and validation of value-oriented strategic marketing model in Iranian airlines [Volume 4, Issue 4, 2024, Pages 214-237]
Strategic modernization Designing a model for international strategic renewal of pharmaceutical industry businesses [Volume 3, Issue 4, 2023, Pages 109-130]
Strategy selection Antifragility Analysis: A Tool for Business Management in Turbulent Environments [Volume 6, Issue 1, 2026]
Strength The effect of strategic supply chain management on the performance and orientation of the supply chain by analyzing the mediating role of resilience (A case study of the offshore sector of the oil industry) [Volume 2, Issue 3, 2022, Pages 61-81]
Structural Capital Explaining the effective variables in measuring intellectual capital and providing the optimal model [Volume 4, Issue 3, 2024, Pages 141-161]
Structural Model The structural model of startup valuation with a focus on fintech startups [Volume 5, Issue 3, 2025, Pages 98-130]
Success and failure factors Identifying a Theoretical Framework for Megaprojects Success and Failure Factors: A Meta-Synthesis Approach [Volume 3, Issue 4, 2023, Pages 225-244]
Supplier evaluation Designing a supplier rating model and allocating the optimal purchase amount [Volume 2, Issue 3, 2022, Pages 109-136]
Supply chain The effect of strategic supply chain management on the performance and orientation of the supply chain by analyzing the mediating role of resilience (A case study of the offshore sector of the oil industry) [Volume 2, Issue 3, 2022, Pages 61-81]
Supply chain Designing a supplier rating model and allocating the optimal purchase amount [Volume 2, Issue 3, 2022, Pages 109-136]
Supply chain Possible scenarios of sustainable supply chain in dairy industry with future research approach [Volume 4, Issue 2, 2024, Pages 201-222]
Supply chain The value-added model of the supply chain of petrochemical industries with a sustainable development approach [Volume 4, Issue 3, 2024, Pages 366-388]
Supply chain Identifying and investigating the effectiveness of supply chain risk indicators of online business activities in the food industry using machine learning methods using the unit support vector algorithm [Volume 5, Issue 2, 2025, Pages 318-338]
Supply chain management Identifying factors affecting delivery points, risk transfer and costs in international trade with an emphasis on Incoterms 2020 [Volume 4, Issue 3, 2024, Pages 105-140]
Sustainable behavior Modeling the structural equations of the effects of green management tools on sustainable behavior in the hotel industry [Volume 2, Issue 1, 2022, Pages 90-113]
Sustainable Competitive Advantage Identifying the determinants of green product branding, a model for Iran's food industry [Volume 3, Issue 4, 2023, Pages 89-108]
Sustainable marketing Design and validation of a sustainable marketing model based on consumer behavior management [Volume 5, Issue 3, 2025, Pages 131-154]
Sustainable Organizational Citizenship Behavior Designing a sustainable organizational citizenship behavior model in the country's banking system [Volume 5, Issue 4, 2025, Pages 227-251]
Sustainable Supply Chain Financial benefits and costs,sustainable supply chain,conditions of uncertainty,manufacturing companies. [Volume 3, Issue 3, 2023, Pages 41-64]
Sustainable Supply Chain Designing a causal model of factors affecting the Lars supply chain [Volume 4, Issue 2, 2024, Pages 42-70]
Synergy Designing a model of institutionalization of organizational culture based on synergy in the tourism holding of Parsian Hotels Group [Volume 4, Issue 2, 2024, Pages 323-346]

T

Talent Management Designing a model of talent management in the parent company of thermal power [Volume 3, Issue 3, 2023, Pages 229-245]
Tax Compliance An analysis on the promotion of tax compliance using the meta-combination method [Volume 3, Issue 4, 2023, Pages 271-295]
Tax Revenue Explaining the model of value creation of tax income and gross domestic product based on tax system reforms [Volume 4, Issue 2, 2024, Pages 412-437]
Teamwork Providing an entrepreneurial marketing model based on teamwork with an emphasis on start-up companies [Volume 4, Issue 3, 2024, Pages 73-104]
Technical knowledge valuation A model for measuring and valuing technical knowledge in halal food industries [Volume 3, Issue 4, 2023, Pages 177-200]
Technolgical Catch- up Measuring and Scaling the Technolgical Catch- up Technological Model in the Iranian Packaging Industry [Volume 5, Issue 3, 2025, Pages 471-487]
Technological advancement Model analysis of factors affecting customer experience in the implementation of Generation 4.0 retail [Volume 6, Issue 1, 2026]
Technological Capabilities Identifying factors affecting the commercialization of products of knowledge-based companies based in science and technology parks and growth centers [Volume 4, Issue 4, 2024, Pages 24-42]
Technological Design Investigating the impact of design thinking and technological designs in supporting entrepreneurial ecosystems [Volume 5, Issue 4, 2025, Pages 361-379]
Technological Infrastructure Model analysis of factors affecting customer experience in the implementation of Generation 4.0 retail [Volume 6, Issue 1, 2026]
Technological Infrastructure Presenting a model of marketing processes with data-driven innovation capabilities in B2B companies [Volume 5, Issue 4, 2025, Pages 434-457]
Technology Ecosystem" Analytical Study of Stakeholder Relationships in the Artificial Intelligence Ecosystem of Iran’s Automotive Industry [(Articles in Press)]
Tejarat Bank The effectiveness of the knowledge management model based on the European model of excellence in improving the competitive position of Tejarat Bank [Volume 2, Issue 1, 2022, Pages 73-79]
Theme analysis Identifying the skill requirements and academic characteristics appropriate to the business environment in the fourth industrial revolution [Volume 5, Issue 3, 2025, Pages 155-175]
The value of financial intelligence Investigating the effect of financial intelligence value on employees' risk taking with the mediating role of social capital [Volume 2, Issue 4, 2022, Pages 25-45]
Tourism Modeling the structural equations of the effects of green management tools on sustainable behavior in the hotel industry [Volume 2, Issue 1, 2022, Pages 90-113]
Tourism Presenting a model of ecotourism and sustainable tourism development with an emphasis on foreign exchange and economic development of Qeshm Island [Volume 4, Issue 3, 2024, Pages 27-51]
Tourism Presenting the model of social entrepreneurship in the development of rural tourism in the target villages of Gilan province [Volume 4, Issue 4, 2024, Pages 1-23]
Tourism Designing a smart tourism model with a hybrid approach [Volume 5, Issue 1, 2025, Pages 303-324]
Tourism Conceptualization and Presentation of a Tourism Industry Development Model in Iran’s Environmental Conditions [Volume 5, Issue 2, 2025, Pages 421-445]
Tourism Development Analyzing the discourse of tourism development with a justice-oriented and moderate approach [Volume 4, Issue 2, 2024, Pages 22-41]
Tourism Development Presenting the model of social entrepreneurship in the development of rural tourism in the target villages of Gilan province [Volume 4, Issue 4, 2024, Pages 1-23]
Tourism Industry Development Conceptualization and Presentation of a Tourism Industry Development Model in Iran’s Environmental Conditions [Volume 5, Issue 2, 2025, Pages 421-445]
Tourism services Designing the value creation model of Shahr Sabz branding for the tourism destination of Gilan province [Volume 5, Issue 2, 2025, Pages 370-390]
Tourist Attraction Conceptualization and Presentation of a Tourism Industry Development Model in Iran’s Environmental Conditions [Volume 5, Issue 2, 2025, Pages 421-445]
Tourist Satisfaction The effect of autobiographical memory on travel intention: analysis of the role of matching the destination with tourists' desires and satisfaction and attachment to the tourist destination [Volume 3, Issue 3, 2023, Pages 1-23]
Traditional marketing Designing a digital marketing environment model in global markets [Volume 3, Issue 3, 2023, Pages 246-263]
Training and development Designing a sustainable organizational citizenship behavior model in the country's banking system [Volume 5, Issue 4, 2025, Pages 227-251]
Travel Intention The effect of autobiographical memory on travel intention: analysis of the role of matching the destination with tourists' desires and satisfaction and attachment to the tourist destination [Volume 3, Issue 3, 2023, Pages 1-23]
Turbulent environment Antifragility Analysis: A Tool for Business Management in Turbulent Environments [Volume 6, Issue 1, 2026]

W

Web 2.0 technology Identifying dimensions and components of acceptance of customer relationship management social systems by professional users using Web 2.0 technology [Volume 3, Issue 2, 2023, Pages 1-19]
Web of Science Illustration and evaluation of international research in the field of customer journey and analysis of research gaps [Volume 5, Issue 2, 2025, Pages 165-188]
Website quality Investigating and prioritizing the factors affecting the success of e-commerce using the best and worst (BWM) technique. [Volume 4, Issue 1, 2024, Pages 215-230]
Websites" Prioritizing Multi-Channel Technologies in Creating Shared Value [Volume 5, Issue 1, 2025, Pages 200-221]
Weibull distribution Modeling the Valuation of Myket Brand Using Weibull Distribution [(Articles in Press)]
Women's Employability Designing and explaining the improvement model of women's employability capacity with emphasis on the 7th development plan [Volume 4, Issue 4, 2024, Pages 238-261]
Women's Employment Public sector working women's understanding of the organizational atmosphere in the path of employment and promotion [Volume 3, Issue 3, 2023, Pages 312-337]
Women's managerial competences Presenting the model of managerial competencies of women in the industry (case study: Sabah Food Company) [Volume 4, Issue 2, 2024, Pages 458-482]
Word-of-mouth advertising Examining the key success factors in e-commerce during widespread crises (Case study of digikala online sales company) [Volume 2, Issue 2, 2022, Pages 76-98]
Word of Mouth advertising Presenting a model based on media and social networks in the management of intelligent electricity consumption [Volume 4, Issue 3, 2024, Pages 389-405]
Work Ethic Investigating the Relationship between Business Ethics and Corporate Social Responsibility: A Case Study of Internet Companies in the West of Mazandaran Province [Volume 1, Issue 1, 2021, Pages 61-80]

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